Why Your Business needs to be on Twitter Today – Our 5 Top Reasons
Twitter should not be looked at as just another Facebook. Whilst it is an additional social media channel, it stands on its own two little blue bird feet with its unique perks and uses. The benefits of Twitter can help drive traffic to your website, generate leads and business, and encourage positive engagement with your brand and industry.
With over 230 million active users, and over 500 million tweets a day, more and more people are turning to this real-time marketing channel to find answers, share content and reach out to other businesses.
What is the Difference between Facebook and Twitter?
The essence of Twitter is similar to Facebook in the way that you have your own profile page and send out status updates. On Twitter however, these status updates can only be 140 characters long and can contain links, images and videos. The aim of this micro-blogging channel is to get your point across quickly and effectively, as opposed to Facebook where the message can be drawn out or worse – lost. Those 140 characters are used up before you know it; thus, the key to Twitter is to keep it simple.
1. Communicate with your Customers in the Comfort of the Twitterverse
This is the first and foremost reason why your business should be on Twitter -it’s all about communicating with the people who matter the most to your brand.
Every tweet you send out shows up in every single follower’s feed. This is effective because your brand is immediately put in the front of other people’s minds. It is one of the perks of Twitter, as opposed to Facebook which uses the EdgeRank algorithm to filter what users and businesses see in their news feeds.
Twitter allows you to communicate one-on-one with your customers, prospects, industry experts and gives you the opportunity to interact with your brand. By engaging and tweeting with your followers, you can keep them up to date with real-time information and the latest company news. By doing this, you’ll also be able to respond to queries from customers and prospects efficiently.
2. Drive Customers to your Brand with Hashtags
Like SEO, Twitter is heavily reliant on keywords (you’ll find the young kids of today calling them “hashtags”). These keywords relate heavily to your industry and will be slathered across all your marketing channels. When a hashtag is popped directly in front of a keyword this will amplify your audience, which from a business perspective is #winning don’t you think?
By using hashtags in your tweets you’ll be making your business more searchable and help you connect with users who are also talking about your keywords. Forbes provides some great tips for researching hashtags and Twitter networking strategies
3. Generate Leads and Traffic to your Website
As any business owner knows, we market ourselves to generate social leads and Twitter can help significantly with this. By sending out tweets about special offers or by showcasing your point of difference in your industry, it’ll let users know who you are and what you can offer them.
In today’s busy world, sometimes all people have time for is to read a 140 character tweet about the latest #PerthDeal. It’s straight to the point, can be consumed while on the run and is unobtrusive unlike a repetitive television advertisement.
According to Convince & Convert, Twitter users are 3 times more likely to follow companies and brands on Twitter compared to on Facebook and an astonishing 49% of monthly Twitter users follow brands and companies.
4. Give your Business a Personality
Twitter is all about connecting, engaging and sharing ideas with those around you. It’s a social media channel where you can be professional, informative and entertaining to really let your company’s personality shine through and show you’re more than just a service or supplier of goods.
By sharing content from your website and from respected sources, you can be seen as a thought leader in your industry.
But it’s not all about being seen as the go-to source for information surrounding your expertise, users like to know that there are people behind a brand and everyone wants to contact with people – not a robot. As a business on twitter you can share some of those ‘behind the scenes’ glimpses into the company. Not only do users love this (because as humans we love to be nosey!), but it also shows that you’re an employer who cares about the wellbeing of your staff. We’re hitting plenty of birds with one stone here, don’t you think?
5. Help your Overall Marketing Strategy
By keeping an eye on what users are tweeting about in your industry, you’ll have content ideas crafted, advertising strategies and marketing plans that are aimed at what people really want when it comes to your business.
Following tweets and researching trends allow you to spot hot topics, see what people are saying about your brand and follow what’s being said about your competitors. If you’re really cleaver, you can spy on your competitors too – see what they are doing in the industry and turn it around to do it better the next day!! Twitter allows you to get inside and the best part is that it’s FREE. There are no signup costs to join twitter; it simply requires some dedicated time to transform it into the marketing channel right for your business.
It’s always hard to dive into the unknown, especially when it comes to the online world with social media channels popping up every day. If you’re looking to find out more about how SEO and online marketing can help your business, make sure to give the friendly team at White Chalk Road a call today on (08) 9361 9534 or why not tweet them @WhiteChalkRoad.
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White Chalk Road are a specialist Search Marketing Agency based in Perth, with over 20 years’ experience in the industry. As a Google Premier Partner, WCR specialise in SEO, Search Marketing, Advertising & Marketing Automation. WCR help Perth businesses, across both B2B and B2C markets, who need help being found online by their customers.
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