Our client, Air Roofing has over 120 years' experience as roofing contractors in Perth, working in commercial, industrial and residential roofing and building maintenance sectors.
Before engaging our services in April 2013, the team at Air Roofing were experiencing these challenges:
- Air Roofing was relying heavily on paid search advertising to bring in leads as their organic rankings had decreased significantly over a number of months
- Air Roofing wished to increase their organic search visibility to bring in more sales leads to the business
- Our goal was to increase Air Roofing's visibility for keywords within their industry, such as 'Roofing and roof repair', 'Building maintenance', 'Asbestos replacements' and 'Whirlybirds'.
SEO Audit & Consultation
In order to achieve increased search engine rankings for Air Roofing we had to ensure that the website structure was optimised from an SEO point of view. We performed an SEO audit and provided recommendations and guidelines on how to improve the site and its power to convert visitors into sales leads. This included amendments to site structure and metadata, as well as additional or improved site content.
Local Search Optimisation
Air Roofing's main focus is on targeting leads within the Perth metropolitan region. Therefore we spent time optimising their local search visibility using tools such as Google+ Local and other local citations.
SEO Service - Online Reputation Building
Our web marketing strategy for Air Roofing was designed to improve their search rankings over time using a range of tools to improve their online reputation by sharing leading content from Air Roofing about their industry. This included copywriting, content marketing, press releases and fine-tuning of their website to increase awareness of their brand, market to their target audience, reach prospects and generate external referrals.
Over a period of 6 months, we were able to increase Air Roofing's online search visibility by 92%. This resulted in a 106% increase in organic search engine traffic to the website.
We achieved page one positions for the majority of Air Roofingís most valuable and competitive keywords, including these natural search engine result rankings in major search engines:
- #1 Position - 'Roofing Perth'
- #1 Position - 'Roofing Contractors Perth'
- #1 Position - 'Whirlybirds Perth'
- #2 Position - 'Roof Plumbing Perth'