Our client, Emerald Park, located in Wellard, is owned by Cedar Woods and offers peaceful and private land for sale for incredible value for money.
Before engaging our services in January 2013, the team at Cedar Woods were experiencing these challenges:
- Their website was not visible in the natural search engine result listings for the majority of their relevant keywords
- The Cedar Woods team wanted to drive more enquiries through the website and sell as many land lots as possible
- Therefore, our goal was to increase the visibility of the website for their target keywords, thus boosting traffic and leads for key terms such as 'Land for sale Wellard'.
In order to achieve increased search engine rankings for Cedar Woods we had to ensure that the website structure was optimised from an SEO point of view. We performed an SEO audit and provided recommendations and guidelines on how to improve the site and its power to convert visitors into sales leads. This included amendments to site structure and metadata, as well as additional or improved site content.
We set up goal tracking on the Emerald Park website to better understand where sales enquiries were coming from and how we could optimise the site to convert as many visitors as possible into leads.
SEO Service - Online Reputation Building
Our web marketing strategy for Cedar Woods was designed to improve their search rankings over time using a range of tools to improve their online reputation by sharing leading content from Cedar Woods about the Land for Sale industry in Emerald Park. This included copywriting, content marketing, press releases and fine-tuning of their website to increase awareness of their brand, market to their target audience, reach prospects and generate external referrals.
Search Engine Optimisation
Over a period of 10 months, our SEO efforts for Cedar Woods achieved the following results:
- Emerald Parkís visibility in search engines for their target keywords increased from 0% to 38%
- Organic search engine traffic increased by 175%, from 469 to 822 monthly searches.
We achieved top rankings for Cedar Woods most valuable and competitive keywords, including these natural search engine result rankings in major search engines:
- #2 Position - 'Land for Sale Wellard'
- #3 Position - 'Wellard'
Online Sales Enquiries
We increased sales enquiries on the Emerald Park website by 1,300% - from just 9 enquiry forms submitted by visitors to the site in January 2013 to 71 in October 13.