Paid Search results are the listings that appear on search engine results pages because they have paid for these ads to be included. They are usually located at the top of the results list - either marked by an area with a lightly coloured background or a small 'ad' label, or at the right hand side of the results page.
Although there are many ways to bid on paid search ads, PPC (Pay-Per-Click) is probably the most commonly used term for paid search. The term refers to the fact that, with this bidding style, the advertiser only pays when a user clicks on their ad, not when the ad is shown to users (known as an impression).
Paid Search (PPC) ads are the quickest, simplest and often the most effective style of online advertising - the succinct style of these text ads allows you to quickly catch the eye of potential customers searching for your chosen keywords using your unique selling points (USPs) and key messages. Paid Search ads have also been proven to increase brand awareness.
White Chalk Road offers Paid Search management across all the major online advertising platforms: Google AdWords, Bing, Yahoo! and Social Networks (such as LinkedIn and Facebook).
Allow WCR to take the pain out of managing your paid search campaign. Our campaigns will deliver:
- Better landing page quality scores
- Full access and ownership of campaign data to client
- Lower average cost per click
- No lock in periods and known management fees
- Accurate goal conversion tracking
- Guaranteed adherence to monthly budget
- Lower cost per conversion
- Positive ROI within 2 months or the campaign is stopped
Learn more about our PPC Services.