Paid Search or Non-Paid Search (SEO), Which is Best?
If professionally implemented, non-paid search marketing can offer a higher return on investment than any other marketing strategy either online or offline. Placing high in the search engine ranking positions (SERPs), naturally or organically on the left, is a great way to attract first time visitors. Placement in the search engines can largely determine the reach of your online marketing strategy.
Our Non-Paid Search (SEO and Web Marketing combination) will:
- Use organic search to obtain qualified leads for your products from the internet
- Increase awareness of your brand by achieving high natural search ranking for keywords representing your company's theme keywords in the major search engines, particularly Google
- Measure the online enquiry conversion rates and translate those results to further refine both SEO and web marketing campaigns over time
- Steadily gain market share over your major competitors
- Slower results but more cost effective long term online marketing strategy.
What does Paid Search marketing Offer?
- Offers immediate results and exposure of your brand and products
- Target your ideal demographic more tightly than SEO
- Increase Brand Awareness
- Generate new qualified sales leads and measure their cost of acquisition
- Minimal on-site changes compared to SEO
- Greater control of both position and message than SEO
- Faster results and more control over budget.
What Does a Blended Search Engine Marketing Approach Offer?
- Gain the strong points of both Paid and Non-Paid methods
- Synergy effects of positioning and brand awareness
- Paid positioning can act as insurance policy on Non paid position movements
- Paid search results can be feed into non-paid search strategy.
How will I be charged for Paid Search Advertising?
There are a number of bidding styles you can choose from, depending on the goals of your campaign. You can opt for:
- Cost-per-click (CPC) / Pay-per-click (PPC) - the most popular option for paid search ads. This means you do not pay when your ad is shown, only when a user clicks on your ad to view your website
- Cost-per-thousand-Impressions (CPM) - Best for using if your goal is brand awareness and reach - you pay per thousand times your ad is shown
- Cost-per-acquisition (CPA) - Also known as cost per conversion. You pay when a user completes a goal on your website (this could be submitting a contact or quote request form, a transaction, a download, a newsletter sign-up etc).
- These are the main bidding types for search and display ads. There are also a number of different options for video advertisements.
With our paid search management service, you pay a management fee to us each month, and the click/advertising charges are billed directly to you from Google or whichever platform you wish to use, based on the budget you have set.