There are three phases to our PPC Service:
1. PPC Assessment
Before we even begin to work out what messages to put into your ads or what keywords to target, we first need to do some preliminary research to find out if Paid Search (PPC) is a good way to achieve your online marketing objectives. We will work with you to uncover what your objectives are, the competitiveness of the landscape and the budget and tools necessary to achieve these objectives.
Learn more about our PPC Assessment Service.
2. PPC Campaign Setup
After the keyword research stage of your SEO Plan is completed, we can use this to begin the next stage of your paid search management plan - setting up your Paid Search (PPC), Display and/or Remarketing advertising. We will work with you to choose the target keywords, decide on advertising budgets, define key messages and create attention-grabbing advertisements.
Learn more about out PPC Campaign Setup Service.
3. PPC Campaign Optimisation
Once we have set up your campaign following best practices it is recommended to allow the advertisement to run for at least 30 days in order to build up some meaningful data before making any adjustments. After this time our skilled account managers will analyse the data and continually tweak your campaign to improve click costs, click-through-rates and ultimately sales/leads.
If you already have Paid Search running or set up before you sign up with us, we will still carry out our preliminary and keyword research before we begin to optimise your account.
Learn more about our PPC Campaign Optimisation Service.