White Chalk Road account managers are fully trained in the most up-to-date best practices for PPC campaign setup to ensure you begin attracting traffic, leads and sales to your website straight away, getting the most from your advertising dollar.
Our well researched keyword analysis and our highly disciplined tracking and measurement process allows us to ensure that you do not overspend your budget. We currently manage campaigns as small as $1,000 per month and as large as $100,000 per month, so we can cater to your needs whether big or small, giving your account the attention it needs to provide a positive ROI.
When setting up your PPC campaign we will ensure the structure, technical settings and targeting settings are optimised to get the best results for you. We will also work with you to decide on the following elements:
We can use the keyword research carried out in the SEO phase of your Web Marketing campaign as a stepping-stone to choose the best keywords to target for paid search (PPC). While some of these keywords will overlap until your organic rankings improve enough to bring in enough traffic, we are also able to target more general or competitive keywords using paid search that would not be suitable for your SEO campaign.
Depending on the keywords you choose, the monthly budget you have in mind and the return on investment you wish to achieve we will work with you to choose a daily budget for your campaign that will achieve results while remaining within your desired spend.
We will use your website copy and your brand's key messages to define the USPs of each of the product/service areas you wish to promote through paid search, and use these to create attention-grabbing advertisements that will achieve as many clicks, leads and sales as possible.
Goals and Key Performance Indicators (KPIs)
Depending on the goals you wish to achieve with your paid search campaign - be it exposure, traffic, sales, leads, download etc. - we will ensure these goals are tracked within the PPC management platform (e.g. Google AdWords) so that you can accurately track your return on investment and cost per conversion.