SEO education in all respects is something we're very passionate about at White Chalk Road. In such a fast-paced industry we are committed, not only to keeping all staff up to date on the latest SEO developments, but also to sharing our knowledge with the wider marketing community, our partners and our clients.
Client SEO Education
Since SEO is a complicated and ever-changing science, we would like to help you understand it. As part of our comprehensive service to clients, we always strive to be transparent and speak in plain English - no jargon or buzz words - to ensure you fully understand the changes being made to one of your most valuable sales and marketing tools - your website. In every document, email, meeting and phone call we are always happy to explain each step of the process.
On request we also provide training sessions for clients, should you want a broader team in your organisation to understand the work we do and how best to report on KPIs and ROI. In the past we have held seminars both in our offices and at client offices to cover, among other topics:
- SEO and Online Marketing Fundamentals
- Content Writing Best Practices
- Google Analytics Training
Partner SEO Education
We partner with many of the leading website developers and designers in Perth and wider WA. In order to provide the best service for the client we also strive to keep our partners abreast of the latest SEO developments and best practices involved in the website development and design stages. We do this by providing guidelines on website structure and layout, functionality and content management systems, content and conversion optimisation. In the past we have also provided detailed seminars for partners regarding advanced SEO fundamentals and best practices.
Staff SEO Education
We actively encourage staff members to keep on top of the latest developments in SEO and online marketing, with bi-weekly internal knowledge-sharing seminars. Our staff often contributes to the wider SEO community, writing guest posts and articles on well-respected industry websites and portals as well as our own blog.
All of our account managers are highly qualified with third level education in the areas of Communications, Marketing or Journalism. Every staff member also holds a Google AdWords certification, making them qualified to run proficient online advertising campaigns.
As an organisation, White Chalk Road is a member of relevant professional bodies - the Australian Marketing Institute (AMI) and SEMPO (the global non-profit organisation serving the search engine marketing industry and professionals). Therefore we adhere to the strict professional values of these organisations and use these values as the basis for all of our training. We are also a Google AdWords Partner Agency, with all of our staff certified as Google AdWords Professionals.
Community SEO Education
In our constant bid to educate the wider Perth Marketing community about the value and best practices of SEO, we regularly hold SEO Workshops in association with the Australia Marketing Institute. These workshops, led by our CEO Charles Ryder, cover Search Engine Optimisation, Google Analytics and Internet Marketing. Find out more about our SEO Workshops.