Frequently Asked Questions about SEO
Get Answers. Here are the answers to some common questions clients ask about search engine optimisation (SEO).
If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.
Do you outsource your SEO?
No. While we sometimes use freelance copywriters and hire additional administrative help when we need it, the work we do is performed and managed in-house.
Our search marketing managers are Perth-based professionals who understand the local market. Our staff is highly trained and knowledgeable in all aspects of SEO and online marketing best practices.
They maintain up to date knowledge and monitor changes to search engine algorithms and optimisation best practices.
How much does SEO cost?
The cost and the budget you should set for SEO is dependent on your unique situation.
The costs will vary depending on whether you have a large or small website, few or many products or services and most importantly, your starting position.
For example, if you’ve already had a website for many years and rank quite high, due to the efforts that have been put in already, you’ll require less service than a company that ranks very poorly or is starting a new business.
The best way to find out the cost for your site is to get in touch with us and after a review of your website and your objectives we can give you an indicative cost or prepare a full proposal for you.
Can you guarantee top position on Google?
No. No one can guarantee a number one rank on Google (or any search engine), for any keyword – get it straight from Google.
The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and a realistic expected target growth for that average over an agreed period.
Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.
Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For an optimised website, more targeted traffic will mean more leads generated or conversions for your business.
If I change my domain will I lose all my keyword rankings?
If you do not notify the search engines that you have changed domains, yes, it is possible to lose your existing rankings.
However, there are measures you can take to notify the search engines of the change and reduce search engine ranking losses. This includes creating search engine friendly redirects from your old site, to your new site and advising the search engines via their webmaster interfaces.
You may also want to do some research on your existing backlinks and try to get them updated to point to your new site. We have helped many of our clients successfully migrate their websites.
Should I include keywords in my domain?
While there is evidence that having keywords in your domain name can help with your search engine rankings for those keywords, it is only one of over 200 ranking factors. Therefore, if you already have an established, branded domain name, we advise sticking with it.
If you are starting from scratch, it may be a good idea depending on a multitude of considerations, but keep in mind that you should still try to make the domain short and easy to remember.
Would it help if I registered four different domains and point them to the same content?
No. If you are thinking how to ‘game’ the system to get more keywords ranking than you deserve, then think again. Typically, only one of the domains will get credit for the content and be eligible to earn search engine rankings.
The best route to online success it to think about value to the searcher and how your product or service solves their problem, rather than trying to artificially rank for real estate instead of relevance.