Should I include keywords in my domain?
Answer: While there is evidence that having keywords in your domain name can help with your search engine rankings for those keywords, it is only one of over 200 ranking factors. Therefore, if you already have an established, branded domain name, we advise sticking with it. If you are starting from scratch, it may be a good idea depending on a multitude of considerations, but keep in mind that you should still try to make the domain short and easy to remember.
Would it help if I registered 4 different domains and point them to the same content?
Answer: No, if you are thinking how can I 'game' the system so I can get more keywords ranking than I deserve then think again. Typically only one of the domains will get credit for the content and be eligible to earn search engine rankings.
If I change my domain will I lose all my good keyword rankings?
Answer: If you do not notify the search engines that you have changed domains, yes, it is possible to lose your existing rankings. However, there are measures you can take to notify the search engines of the change and reduce search engine ranking losses. This includes creating search engine friendly redirects from your old site, to your new site and advising the search engines via their webmaster interfaces, like Google's Webmaster Tools. You may also want to do some research on your existing backlinks and try to get them updated to point to your new site. We have helped many of our clients successfully migrate their websites - check out this SEO case study of how we guided the Fencemakers tansition to their new website and managed to not only maintain but grow their rankings and traffic.
Can anyone guarantee top position on Google?
Answer: As Google themselves state on their website, no one can guarantee SEO rankings. No one can guarantee a number 1 for a particular keyword on Google. The fact that they are prepared to offer a money-back guarantee, while very tempting, could be a distraction from a more balanced approach (remember our first point) to the task and relationship.
We suggest that you obtain a ranking report showing your current average positions across a range of keyword phrases and a realistic expected target growth for that average over an agreed period. Better still, trust in what others have said about their experience with the provider and build the relationship on trust for at least 6 months and thereafter on bottom line facts.
How much does SEO cost?
Answer: The cost and the budget you should set for SEO is dependent on your unique situation. Whether you have a large or small website, few or many products or services and most importantly what your starting position is. For example, if you've already had a website for many years and rank quite high, due to the efforts that have been put in already, you'll require less service than a company that ranks very poorly or is starting a new business. The best start is to get in touch with us and after a review of your website and your objectives we can then either give you an indicative cost or prepare a full proposal for you.
Do you outsource your SEO?
Answer: Absolutely not. While we sometimes use freelance copywriters and hire additional administrative help when we need it, the work we do is performed and managed in-house. It is essential for the success and longevity of your SEO and Web marketing campaign to stay within the guidelines set out by search engines and industry experts, keeping all online marketing activity authentic and relevant to your company and your industry. All of our Account Managers are local, Perth-based professionals who work in-house at our premises in Victoria Park and understand the local market. Our account managers are also highly trained and knowledgeable in all aspects of SEO and online marketing best practices, and are fully informed when the search engines update their algorithm or guidelines (like Google's Penguin and Panda updates for example).