Keyword Research is the first step in our search engine optimisation process in order to increase the ranking of your website. Thorough and effective keyword research will substantially affect the success of your online marketing efforts for many months to come so it pays to get the job done right the first time.
There are three stages to our keyword research service:
After years of experience, we've found that the most effective keyword research is the result of collaboration between us and the client. It's important for us to take on board the keywords that business owners believe to be their main targets, and it's equally important for us to do further research into these phrases, as well as others the client may not have considered, in order to determine what keywords have the best search volume and highest chance of converting into sales or leads.
Once we identify a substantial list of potential phrases we then look at a number of factors to determine how important each keyword is, including how many times the term is searched on an average month, how many other websites are competing to rank for that term, how relevant it is to the products/services you provide and how far down the buying path people would generally be when searching that term.
There are often hundreds of keyword phrases that people will be searching to find products/services in your industry. We narrow down this list to the most important ones for you and present our findings to you along with the other data we collect about each keyword (search volume, relevance, intent and competition). We discuss each keyword with you and come up with the final list of target keywords.
We then identify what page on your website to optimise for each of our chosen target keywords.
Greater Depth Analysis
Sometimes, our early business appraisal leads us to conclude that the traditional SEO keyword research, using basic 'one keyword at a time' tools is not enough to get a comprehensive coverage of the market. This is where White Chalk Road can offer our own research software tools and consultant experience to the table to carry out a more comprehensive competitive attack on the chosen market. Read more about our in-depth market analysis.
If you're ready to begin on your path to online success then contact us today to arrange a consultation.