As part of our Search Engine Optimisation service, we will work on or set up your own Google Places listing for your business. Google wants to deliver the most comprehensive list of providers to users, to make sure users find what they're looking for when they search for a product or service. For this reason it's important to fill out most, if not every information field in your Google Places listing, helping your listing rank higher in the local search results.
Fully Optimise Your Google Places Listing
While all areas should be filled out - contact details, website URL, photos, links to videos, opening hours, payment details etc. - below is a list of helpful tips for optimising some specific areas:
Use your keywords in your listing, but don't stuff them in where they don't belong or provide use. Only use them in the 'Company/Organisation' name section if you feel your business name requires the addition of your main service to explain what you do (e.g. a family business may need to be followed by your main service such as 'Smith & Sons Bakery', 'Murphy Bros Construction' 'Thompson & Dunn Lawyers' etc.), or if your main service is also your business name e.g. 'WA Timber Decking'.
Put a lot of thought into the 'Description' section - don't just pull the first line from your 'About Us' blurb or stuff as many of your target keywords as possible in there. Write it and then re-write it. As well as 2-3 of your focus keywords, try to include your USP or a call to action - possibly 'visit our showroom in Perth', 'Widest range of our product in Perth' or 'Free same day quote' etc.
Choose your categories carefully. You must include at least one category that matches Google's suggestions. If you're having trouble finding one that fits then try searching in Google for your main keyword and taking a look at the top Google Places results that show up. Look for common listed categories in the top 5 results and you should be able to find at least one amongst these, as well as some ideas for others you could add. This is another useful place to include your keywords as other categories.
Service Area vs Physical Address
If your business is a call-out or delivery service, such as a mechanic or a take-away that delivers, you can include a service catchment area rather than your single physical address. This will show up as a shaded circle on the map rather than a pin.
However, it's recommended only to do this if your business is exclusively call-out or delivery and you do not want customers to come to your physical address at all. This is because the less specific address makes it harder for Google to determine how relevant the listing is for certain searches, which means it may not appear as highly ranked in the list of results.
Think about what other details your customers may be looking for that would sway them towards coming to your store or clicking for more information on your website. Google suggests letting users know if parking is available or what brands you stock. Other useful details could be 'Services Offered' or 'Product Range' and a list of your top offerings (also a good spot to include some keywords).
Keep your listing fresh by posting updated images on occasion.