Social Media has become an important tool for companies to build their reputation online. Social networks allow you to interact with potential and existing customers and inform them about your business, news, specials etc. By engaging directly with your audience there's also opportunity to gain feedback in regards to your product offerings and gain valid insights about their preferences and sentiment.
While social media does not necessarily have a direct effect on rankings right now, this could change in the future. It does, however, greatly benefit your online marketing in terms of branding, exposure and customer engagement. Therefore, White Chalk Road recommends implementing a social media strategy for suitable businesses.
We can help you kick things off by offering the following services:
Identifying Relevant Social Media Platforms
Not all social media platforms are right for every business - for example, LinkedIn is more suited to B2B communication, while Facebook is a better avenue for B2C. White Chalk Road can help you identify what social media platforms are relevant for your business, and how to optimise these profiles for full SEO benefit.
Social Media Strategy
Before we can start we'll need to consult with you and learn about your business and what style of communication and strategy is most appropriate for your company. Once we've established the goals and objectives we'll develop a social media strategy which outlines the mediums that will be used and delivers a guide for the ongoing management of this strategy.
Rules of Engagement
We will outline what broad rules might be appropriate for the company to adopt to help provide some level of control as to the quality of the engagement and protect the reputation of the company.
We create or modify an account for you for each chosen social media network and develop the profile.
We will outline what hands on training will be provided and over what period it will be given.
Based on our findings and agreed social media strategy, we can advise on the tone and types of content and posts your target audience would be interested in on a strategy level. The day-to-day management of your social profiles is something that is best handled in-house by one of your team members, but from time to time we will suggest topics or links to share. If you are on a blog management plan with us we can also work with you to synergise your onsite blog and social media posts.
Social Network Advertising
As part of your paid search campaign we can set up and manage social network advertising.