Paid Search
Google Adwords Managment has become an integral part of Pay-Per-Click (aka Paid Search) advertising programs and may be an important component of a comprehensive search engine marketing strategy.
Despite the program cost, they can sometimes provide some very distinct advantages to marketers over the standard search engine optimisation and submission processes. For example, buying keywords linked to a Google AdWords campaign offers an immediate way for you to drive qualified traffic to your website and an extremely flexible way to support special-purpose advertising campaigns. In addition, with sophisticated tracking it is relatively easy to measure your ROI immediately with this form of advertising.
Paid advertising programs can be used to cover gaps in rankings when a site does not yet gain sufficient prominence on a particular keyword phrase because of limitations due to lower link popularity than its competitors. PPC programs also act to promote seasonal initiatives, new product launches or support offline advertising campaigns that all require the immediate response that organic search optimisation cannot deliver.
Benefits of pay per click management
WCR can take away the headache of managing all of your company’s paid advertising campaigns. Our well researched keyword analysis and our highly disciplined tracking and measurement process allows us to ensure that you do not overspend your budget and receive a positive return on your investment (ROI).
With some very complex PPC schemes, including concepts like broad matching, phrase matching and exact matching, there are many traps for the inexperienced. These traps may cause some to pay for keywords not intended, pay a higher rate than needed or to produce relatively poor sales/enquiry conversion rates. With some competitors willing to bid high on keywords or throw big bucks at PPC, you need to have a smart manager in place. WCR currently manages campaigns as small as $300 per month or as large as $50,000 per month.
Pay-Per-Click (PPC) programs that we manage:
• Google Adwords
• Yahoo Search Marketing
• Microsoft Ad Center
Our campaigns will deliver:
| • Better landing page quality scores | • Full access and ownership of campaign data to client |
| • Lower average cost per click | • No lock in periods and known management fees |
| • Accurate goal conversion tracking | • Guaranteed adherence to monthly budget |
| • Lower cost per conversion | • Positive ROI within 2 months or the campaign is stopped |
Web Analytics
Read more about how we measure our success and provide reporting to you.
Paid Search or Non-Paid Search (SEO)
Did you know that non-paid search marketing can offer a higher return on investment than any other marketing strategy either online or offline? Read more about the benefits of our integrated marketing strategy.