SEO audit & technical website analysis

A website audit is ideal if you are planning changes to your website, looking for missed SEO opportunities or simply want to check site health and performance.

It's time to audit your website

A website audit can help determine whether your site is optimised to achieve your traffic goals and inform measures to improve performance. To achieve this, an audit will inspect your website’s technical framework and infrastructure, assess how friendly your website is for search engines, and determine how easy it is for users to navigate and find content on your website.

This also benefits conversion rate optimisation as an audit can evaluate the effectiveness of lead generation and conversion actions.

Optimise your website for users

Want to know the strength of your website and whether it is working well?

Search Engine Optimisation or SEO is a set of practices to optimise your website so search engines can understand it, as well as make your website easy for prospective customers to use so they can achieve their goal (get information, buy something, contact you).

How well your website is optimised can help make or break your business, especially if you rely on finding customers online.

Book a free website audit

White Chalk Road is offering Free Website Audits to eligible Australian businesses.

Your free website audit will help get your business website optimised and ready to maximise customer leads and sales. We will go over the SEO tasks specific to your industry local SEO, content and technical aspects of your website and provide actionable recommendations to boost your overall website performance.

Fill out the form to register for a free, no-obligation website audit, to help kick start your business for the rest of 2020.

Is your website performing well?

Here’s a broad overview of areas tested in a website audit:

Technical This provides information on how your website’s underlying technology is performing from security to rendering on different browsers. This also considers performance on mobile devices.
On-Page SEO This consists of key factors on your website that influence your search placement. Such factors include meta optimisation, keyword placement, URL structure and image optimisation.
Off Page/Backlinks This looks at the trust signals for your site such as backlinks pointing to your domain. Quality links are valuable for SEO because they represent a ‘vote of confidence’ from one site to another.
Content and CRO Good content is a key ingredient to enhancing online visibility and building relationships with your prospective customers. An audit can suggest ways to move site visitors further along the buying journey and better optimise for SEO.
User Experience A positive user experience is critical for your website and includes factors such as load time, simple navigation, breadcrumbs, minimal interference with content, responsive design and minimal javascript.
Site Speed The speed of your website on both mobile and desktop is so important. Google has used site speed as a ranking factor since 2010. Your website speed can also affect rankings by increasing the bounce rate and reducing dwell time.

An SEO audit will boost your website visibility

A comprehensive website audit is a full analysis of all the factors that affect a website’s visibility in search engines.

While mini-audits may focus on only a few key factors, a comprehensive audit will address many factors. White Chalk Road are Perth SEO experts and will do a comprehensive audit of your website, including crawls and checks of your internal and external links to ensure they are natural and not negatively impacting your website performance.

It’s worth getting a site audit every 6 to 12 months, especially if you suspect something may be impacting your site’s performance in search. Tracking site history and analytics can help establish whether there may be any issues.

Technical SEO audit frequently asked questions

Want to find out more about technical SEO services? Read our most frequently asked questions for quick answers:

A technical SEO audit is a comprehensive and lengthy process that will analyze your current website's information, including the:

  • Architecture
  • Content Management System
  • Page Titles
  • Meta Descriptions
  • URL Structure
  • Coding Issues

A technical SEO audit is often the first step in redesigning a company's digital marketing strategy. However, regular audits are equally important as they help you understand how the Google Search Engine ranks your website as it and your website evolve.

We perform technical SEO audits through a complete diagnosis of the website's technical problems by utilising various tools and company processes.

We begin by harvesting all your website information, identifying positives and any issues that contribute to lowering your Google ranking, including improper URL structures, broken links, site speed, low quality of content, and much more.

We then offer recommendations on how your technical SEO can be improved.

A technical SEO audit is important for any enterprise trying to grow or maintain its online presence. An audit provides invaluable information to ensure that you're covering all the bases for search engine optimization.

The importance of an audit only increases when we consider that Google's algorithm is constantly updating, and issues on your website can appear at any time, which can hinder your SEO ranking. This is why we recommend having your site audited at least once a year, if not every six months. However, if you are with a digital marketing agency, they can constantly run checks to solve any issues instantly.

The amount of time a technical SEO audit takes is highly dependent on the size, complexity, and amount of issues you may have on your website.

Generally, performing a technical SEO audit for one of our clients takes around 6 hours to complete but may take a couple of hours longer for large websites.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.