Paid search or SEO – which is best?

Creating a paid search, or Google Ads campaign, is a great way to great immediate results with your ad spend. However, if professionally implemented, SEO can offer a higher return on investment than any other marketing strategies either online or offline. Naturally showing in search engine results pages (SERPs) is a great way to attract first-time visitors and can largely determine the reach of your online marketing strategy. While SEO takes longer to build and achieve an organic position, it is the most cost-effective long term online marketing strategy.

What does paid search marketing offer?

PPC Google Ads marketing offers immediate results and exposure to your brand and products. It can be used to: Target your ideal demographic Increase brand awareness Generate new qualified sales leads and measure their cost of acquisition Faster results and more control over budget We most often recommend a blended marketing approach combining both Google Ads and SEO to achieve client marketing goals.

How will I be charged for paid search advertising?

The several bidding styles on Google Ads cost different levels depending on the goals of your campaign. Options include: Cost-per-click (CPC) / Pay-per-click (PPC): the most popular option for paid search ads. This means you do not pay when your ad is shown, only when a user clicks on your ad to view your website Cost-per-thousand-Impressions (CPM): Best for using if your goal is brand awareness and reach – you pay per thousand times your ad is shown Cost-per-acquisition (CPA): Also known as cost per conversion. You pay when a user completes a goal on your website (this could be submitting a contact or quote request form, a transaction, a download, a newsletter sign-up etc). These are the main bidding types for search and display ads. There are also other options for video advertisements. If you have paid search management from White Chalk Road you will be charged a management fee each month, payable to WCR. Your advertising budget is paid directly to Google (or whichever advertising platform used) via credit card and based on the budget you have set.

Why advertise on Google?

Google advertising is a great way to find new customers and increase conversions. Google Ads campaigns can help you appear on the first page of Google search results to potential customers who are searching for your product or service. It does this without you having to improve your website's SEO to appear on the first page of results organically - although good SEO and website CRO can boost the results from paid advertising.

How to advertise on Google?

To advertise on Google, you can use the Google Ads tool. To place an advertisement on Google, you can perform the following steps: Via Google ads, you can create a new campaign and select the goal you wish it to achieve. You can then continue to select the type of campaign you would like to produce. Create your ad groups while including the webpage URL you would like to advertise and the keywords in which you would like to bid. You can then create your ad by uploading headings, descriptions and images. Finally, you can set the budget you would like for your ad and how long you would like to run your ad.

How to manage a Google Ads campaign?

Google Ads management is important to ensure your campaign and advertisements continue to run efficiently. It is optimal to check your ads twice a week to see how quickly your budget is being spent, how your keywords are performing and if Google has any recommendations on how you can improve upon your advert.

How much does it cost to advertise on Google?

There is no exact amount you should spend on Google Ads . The advertising platform is very flexible and gives you many options on how you can spend your budget. Some businesses choose to spend $100 or so a month, and other companies choose to spend thousands. Neither is right or wrong. It depends on your business size, how much you want to advertise, and the competitiveness of the keywords in which you are bidding.

What is PPC advertising?

Pay-per-click or PPC advertising is a Google advertising model which allows your ad to be shown on the first page of Google search results when someone searches for your product and services. A benefit of PPC ads is you only pay for the ad if someone clicks on your advertisement. You can also select a budget cap, meaning you won't spend more than you intend to.

Now we know your goal, let's create a strategy..

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Google Ads

Google Ads management & PPC agency

Use pay-per-click (PPC) advertising through Google Ads (formerly Google Adwords) to show your ad in search results exactly when someone is searching for your products and services.

Now we know your goal, let's create a strategy..

Sarah Green

Google Ads management & PPC agency

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