Google Ads management & PPC agency

Use pay-per-click (PPC) advertising through Google Ads (formerly Google Adwords) to show your ad in search results exactly when someone is searching for your products and services.

Increase conversions with Google Ads

Whether you want to drive website visits, get more phone calls or increase store visits and sales, you can advertise in a highly targeted way to reach your ideal customer within your set budget. If you want quick results or to immediately drive traffic while you work on improving your website’s SEO, Google Ads can get results for you. Check out our Google Ads management services detailed below and learn more about PPC campaigns below.

Want to know more about Google Ads?

What are Google Ads?

Google Ads is a paid ads system in which you bid on keywords related to your ads so those clickable adverts will appear in Google’s search engine results page.

Since advertisers pay for clicks, this is how Google makes money.

Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to conversions for your company, a Google Ads campaign may or may not work for your business.

However, in most cases Google Ads is an effective advertising platform for businesses, if you don’t waste your money on the wrong keywords or poorly structured ads. This is where professional Google Ads management can assist.

A well managed Google Ads campaign can help get more calls to your business, increase visits to your online store or drive people to your website, among other goals.

Want to know more about White Chalk Road’s Google Ads Management? 

Benefits of PPC advertising

PPC advertising helps you get in front of customers when they are searching for products, services or businesses like yours in Google Search and on Google Maps.

You only pay for results, such as clicks on your advert, hence the name pay-per-click advertising.

Google Ads (formerly Google AdWords) gives control of your advertising costs with a budget cap, so you’ll never spend more than your monthly limit and you can start and stop your PPC campaigns at any time.

PPC advertising can help you:

  • Show up in search engine results pages when people search for what you offer
  • Capture attention with display ads and images
  • Reach keywords with high search volume
  • Bring your business story to life with video ads
  • Show off your inventory with shopping ads
  • Promote your app with app specific campaigns

Diversify your online marketing with Google Ads

In most cases, PPC advertising should not be your sole marketing channel. However, as part of your holistic digital marketing mix, Google Ads is effective at driving quick results, is highly measurable and works faster than SEO.

PPC ads dominate the search engine results pages, but keep in mind that once you stop paying, your visibility disappears. We recommend PPC advertising in conjunction with wider web marketing activities (check out our expert Perth SEO services for more info).

Want to start a PPC campaign with White Chalk Road?

Expert Google Ads management in Perth & wider Australia

Are you a business based in Australia looking to increase your national or global online presence? Whether you’re not getting results from your existing Google Ads (formerly Google AdWords), or you want to start your first Google Ads campaign, you can rely on WCR’s Google-certified Ads specialists to get results.

We work with many Australian businesses of various sizes and from a number of industries to help boost their online presence through Google Ads and other online marketing techniques such as SEO, SEO copywriting, local SEO, technical SEO, social ads and more.

Need expert help with Google Ads Management? Talk to the PPC Advertising specialists at White Chalk Road.

Google Premier Partner

As a Google Premier Partner, we’re dedicated to your success.

Google Premier Partner status is a level of recognition reserved for Google’s most valued agencies and is achieved through high performance in client Google Ads accounts as well as demonstrated knowledge and expertise across Google’s advertising products.

Partnership also provides access to the newest features in Google Ads, which can be implemented in client accounts often before your competitors.

Benefits of Google Ads management

Google Ads management can save you time and money and help maintain control over your online advertising campaigns.

The more efficiently your Google Ads account is set up, the quicker you will see results without blowing your budget.

Your Google Ads account should be structured so it’s highly relevant to your website, your products or services, and the results you want to achieve.

While Google Ads has a lot of possibilities to run automated campaigns, those campaigns still need to be monitored and optimised based on performance targets.

When you’re spending money to get results, Google advertising is never a set and forget strategy.

In addition, with many ad types available and regular changes to the Google Ads platform and best practices, professional Google Ads management can ensure you’re always getting the best from your advertising.

Want to get the most out of your Google Ads campaign?

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.