YouTube Video Ads agency

Video is an easy-to-consume, convenient content format that people can enjoy even while they’re on the go. It’s also a highly shareable and exciting way to promote your brand and what you offer.
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Let’s get you on video and start selling

Leverage the power of video to promote your business. Did you know that there are 2 billion monthly logged-in users on YouTube?

That’s how popular the search engine-come-video sharing platform is. Besides, video is also gaining momentum as an increasingly preferred content format. It allows brands to tell emotionally powerful stories that enjoy higher engagement.

Second only to Google in Alexa Internet rankings, YouTube enjoys 70% traffic and more than 50% of views from mobile devices. It is also highly popular across different age segments. And if you’re targeting B2B customers, you’ll be on the right track as ‘92% of B2B prospects consume online video.’

So, get your game on and partner up with a YouTube ads agency like White Chalk Road.

Which businesses benefit from YouTube Ads?

All businesses can benefit from advertising on YouTube.

Whether you own a small store trying to compete against corporate franchise convenience stores, a new beauty salon in the big city, a company selling heavy machinery, gardening tools or a bakery specialising in pies – we can make YouTube ads work for you.

As your video ads agency, White Chalk Road will work with you to create and implement an optimal YouTube video advertising strategy. If you want to create product demos or use raw footage for behind-the-scenes content to engage more people, we’ll work hard to maximise your reach.

Attract, engage & convert with YouTube Video Ads

Whether you plan to use explainer videos, testimonials or some other video ads, you can’t ignore all the opportunities that YouTube video ads offer to:

  • Grow your fan base
  • Expand your reach
  • Increase conversions
  • Maximise your ad spend

Benefits of using YouTube and video ads

There’s no question about how comprehensive YouTube’s share of the global market is. However, beyond giving you the opportunity to tap into a huge market base, YouTube video ads also provide the following benefits:

Produce and upload content that will remain on the platform forever Well, what we’re trying to say here is that for as long as YouTube exists, whatever content you put up there stays there. What’s more, you can repurpose content from YouTube. You can recreate it in another format (such as a podcast or blog post) and simply update it as you see fit and then hit publish.
Increase your reach worldwide With such a huge market at your disposal, getting your brand known globally is just a matter of time – that is, if you make excellent YouTube videos. You can even reach previously inaccessible markets simply by providing translation and closed captions in the videos you publish.
Enjoy more content shares, engagement and conversions Well-crafted videos that hit an emotional chord in people (including ads) are highly shareable. In fact, companies that have landing pages featuring a video of someone discussing their product or service get not only more leads but also actual sales.
Get targeted results through Google Ads for video Targeting your audience becomes so much easier by utilising Google Ads for video. Here, your ads will only appear on videos that your target audience is likely to watch. This option is budget-friendly and cost-effective because you’ll only pay for engaged views – meaning a viewer watches your ad for at least 30 seconds.
Track ad metrics easily Check if your YouTube advertising strategy is performing and ensure you’re maximising your ad dollars through Google Ads and your YouTube account analytics tab. The data you see, however, will depend on the format and pricing you choose for your ad. Examples of valuable analytics data include views, clicks, engagements, reach and frequency.
Experience better ROI performance than TV ads One meta-analysis revealed that in 56 case studies, YouTube ads offered a significantly higher ROI than conventional television advertising in almost 80% of the cases. YouTube ads pricing is quite varied, and advertisers have the freedom to choose what price point works for their needs and budget.

Frequently asked questions about YouTube Video Ads

Here are the answers to some common questions that clients ask about YouTube Video Ads.

YouTube Video Ads are beneficial as they are an easy-to-consume form of advertisement. These videos are directly targeted and require viewers to watch at least the beginning of the video giving you time to capture and intrigue your potential customers.

To create a YouTube Video Ad, you must go into your Google Ads account and select your campaign goal. Then choose your budget as it will influence how often and how prominently it will be featured.

Next, you can set up who you would like your video to target and avoid targeting, i.e. different languages and locations. You can then optimise your ad with ad groups to further define the people you would like to target and their interests. Lastly, create and upload your ad with relevant headlines and obvious call-to-action.

Youtube Video Ads are a way for the YouTube platform to generate an income, as well as those who are a part of the YouTube Partner Program to generate an income. There are six different types of ads that can be created for YouTube ads including:

  • TrueView ads
  • Non-skippable instream ads
  • Bumper instream ads
  • Sponsored card ads
  • Overlay ads
  • Display ads

 

Creating a YouTube Video Ad campaign using Google Ads is a little different from other ad formats as you need to use Google ads and YouTube. To create a YouTube video advertisement, follow these steps:

Upload your video advertisement to your YouTube channel.

  1. On Google Ads, create a new campaign and select “video” as well as the goal you would like to achieve.
  2. Configure your Campaign by creating the campaign's name, budget, start and end dates, select YouTube videos, the location, and the bidding strategy.
  3. Select your audience demographic by gender, age, parental status and household income. You can also be even more specific by entering their interests and habits.
  4. Next, you can select what types of videos you would like your Ads to be shown based on keywords and topics.
  5. Then, enter in the URL of your ad that you uploaded to youtube in the first step.
  6. Lastly, configure your ad by selecting in-stream as the format, enter the URL, CTA, Headline and auto-generate for the companion banner.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.

Let's chat(08) 9361 9534