Google Ads

YouTube Video Ads agency

Video is an easy-to-consume, convenient content format that people can enjoy even while they’re on the go. It’s also a highly shareable and exciting way to promote your brand and what you offer.

  • Capture audiences with compelling videos.
  • Increase brand awareness powerfully online.
  • Cost-efficient and impactful local advertising.

What are YouTube Video Ads?

YouTube video ads are a form of online advertising that appears before, during, or after YouTube videos, as well as within search results and on the YouTube homepage. These ads allow businesses to promote their products, services, or brand message to the vast audience of YouTube users.

They come in various formats such as:

  • TrueView In-Stream Ads: Viewers can skip after five seconds. Advertisers are charged when viewers watch at least 30 seconds or engage with the ad.
  • TrueView Discovery Ads: Displayed alongside videos and in search results, they are charged only when viewers click to watch.
  • Bumper Ads: Quick, non-skippable ads limited to six seconds.
  • Non-Skippable In-Stream Ads: Viewers cannot skip these 15-20 second ads.

Are YouTube Ads right for you?

All businesses can benefit from advertising on YouTube.

Whether you own a small store trying to compete against corporate franchise convenience stores, a new beauty salon in the big city, a company selling heavy machinery, gardening tools or a bakery specialising in pies – we can make YouTube ads work for you.

As your video ads agency, White Chalk Road will work with you to create and implement an optimal YouTube video advertising strategy. If you want to create product demos or use raw footage for behind-the-scenes content to engage more people, we’ll work hard to maximise your reach.

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Our approach

At White Chalk Road, we take a strategic and data-driven approach to YouTube advertising to help our clients achieve their marketing objectives.

Our process to YouTube Video Ads:

  • Audience Analysis: We study your target audience to tailor ads effectively.
  • Targeted Campaigns: We use precise targeting to reach the right viewers.
  • Continuous Optimisation: We constantly adjust strategies for optimal results.
  • Performance Tracking: We provide transparent reports on campaign success.

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Benefits of using YouTube and video ads

There’s no question about how comprehensive YouTube’s share of the global market is. However, beyond giving you the opportunity to tap into a huge market base, YouTube video ads also provide the following benefits:

Produce and upload content that will remain on the platform forever Well, what we’re trying to say here is that for as long as YouTube exists, whatever content you put up there stays there. What’s more, you can repurpose content from YouTube. You can recreate it in another format (such as a podcast or blog post) and simply update it as you see fit and then hit publish.
Increase your reach worldwide With such a huge market at your disposal, getting your brand known globally is just a matter of time – that is, if you make excellent YouTube videos. You can even reach previously inaccessible markets simply by providing translation and closed captions in the videos you publish.
Enjoy more content shares, engagement and conversions Well-crafted videos that hit an emotional chord in people (including ads) are highly shareable. In fact, companies that have landing pages featuring a video of someone discussing their product or service get not only more leads but also actual sales.
Get targeted results through Google Ads for video Targeting your audience becomes so much easier by utilising Google Ads for video. Here, your ads will only appear on videos that your target audience is likely to watch. This option is budget-friendly and cost-effective because you’ll only pay for engaged views – meaning a viewer watches your ad for at least 30 seconds.
Track ad metrics easily Check if your YouTube advertising strategy is performing and ensure you’re maximising your ad dollars through Google Ads and your YouTube account analytics tab. The data you see, however, will depend on the format and pricing you choose for your ad. Examples of valuable analytics data include views, clicks, engagements, reach and frequency.
Experience better ROI performance than TV ads One meta-analysis revealed that in 56 case studies, YouTube ads offered a significantly higher ROI than conventional television advertising in almost 80% of the cases. YouTube ads pricing is quite varied, and advertisers have the freedom to choose what price point works for their needs and budget.

Success story

View over Jurien Bay Tourist Park jetty in Western Australia.

Summerstar Tourist Parks

Summerstar Tourist Parks is a group of family-friendly caravan parks located in rural West Australian destinations.

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Organic keywords

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Organic conversions

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Online transations
View Case Study

Frequently asked questions about YouTube Video Ads

Here are the answers to some common questions that clients ask about YouTube Video Ads.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

YouTube Video Ads are beneficial as they are an easy-to-consume form of advertisement. These videos are directly targeted and require viewers to watch at least the beginning of the video giving you time to capture and intrigue your potential customers.

To create a YouTube Video Ad, you must go into your Google Ads account and select your campaign goal. Then choose your budget as it will influence how often and how prominently it will be featured.

Next, you can set up who you would like your video to target and avoid targeting, i.e. different languages and locations. You can then optimise your ad with ad groups to further define the people you would like to target and their interests. Lastly, create and upload your ad with relevant headlines and obvious call-to-action.

Youtube Video Ads are a way for the YouTube platform to generate an income, as well as those who are a part of the YouTube Partner Program to generate an income. There are six different types of ads that can be created for YouTube ads including:

  • TrueView ads
  • Non-skippable instream ads
  • Bumper instream ads
  • Sponsored card ads
  • Overlay ads
  • Display ads

 

Creating a YouTube Video Ad campaign using Google Ads is a little different from other ad formats as you need to use Google ads and YouTube. To create a YouTube video advertisement, follow these steps:

Upload your video advertisement to your YouTube channel.

  1. On Google Ads, create a new campaign and select “video” as well as the goal you would like to achieve.
  2. Configure your Campaign by creating the campaign's name, budget, start and end dates, select YouTube videos, the location, and the bidding strategy.
  3. Select your audience demographic by gender, age, parental status and household income. You can also be even more specific by entering their interests and habits.
  4. Next, you can select what types of videos you would like your Ads to be shown based on keywords and topics.
  5. Then, enter in the URL of your ad that you uploaded to youtube in the first step.
  6. Lastly, configure your ad by selecting in-stream as the format, enter the URL, CTA, Headline and auto-generate for the companion banner.

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