Google Ads

Google Shopping Ads agency

Get your products to your customers fast with a Google Shopping campaign. Google shopping is a vital online marketing tool for e-commerce websites and businesses.

  • Showcase your products directly to local shoppers.
  • Increase online sales with data-driven marketing.
  • We create optimised campaigns for better conversions.

What are Google Shopping Ads?

Google Ads is part of Google’s PPC platform, and you can use it in a number of ways to advertise your products. Running a Google Shopping campaign is one such way of showcasing your products to your target market.

Google shopping ads usually appear at the top of Google Search Result Pages when a user searches for a particular product, such as ‘treadmill’. Google will then display a carousel of Google Shopping Ads from e-commerce businesses that have shopping ads set up.

With a Google Shopping campaign, you’ll be putting your products right in front of where your customers are across the web.

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Are Google Shopping Ads right for you?

Any e-commerce merchant can benefit from a Google Shopping campaign – it doesn’t matter if you’re in Perth, Sydney or any other location in Australia or around the world. If you want to attract qualified leads and convert them into customers, Shopping Ads can definitely help you achieve this. There are certain situations where the implementation of a Shopping Ads strategy is beneficial:

  • If you have a new or better product, Shopping Ads will give you the boost you need to showcase your products right alongside those of big-name retailers.

    Not only will this help you break into new niche markets, but Google Shopping Ads also convert exceptionally well when set up and optimised correctly.

  • You’ll be competing side by side with other businesses targeting the same market. If you optimise your Google Shopping Ads and create a well-crafted website with conversion rate optimisation in mind and compelling content to prompt sales, the return-on-investment can be substantial.

  • You can use the platform not only to get conversions but also to get some intel on your competition. This could be the motivation you need to continuously up your game and ensure your ads attract more clicks.

    Data is priceless, and Google Shopping Ads with accurate tracking can put you ahead of your competition. Of course, this works both ways, which is why you need the expert guidance of a Google shopping agency – that’s us, White Chalk Road.

Our approach

White Chalk Road is your go-to Google Shopping company that’ll set you up for success by helping increase your bottom line with strategic Google Shopping Ads placements. With White Chalk Road as your Google Shopping Ads partner, you have the assurance that professionals in the PPC practice are there to assist and advise you on the following:

  • Google Merchant Centre setup
  • Google Ads setup
  • Google Shopping management
  • Digital marketing reporting, consulting and advice

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Success story

Residential fences manufactured and installed by Fencemakers in Perth.

Fencemakers

Fencemakers provides custom-designed and built fencing and gates in Perth, 100 per cent Australian-made.

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Google Shopping Ads frequently asked questions

Google Shopping Ads may seem quite complicated to get started. However once running, with the assistance of an online marketing agency, ongoing optimisation and performance tweaks, your shopping ads will provide a very positive ROI.

To get your e-commerce business into Google Shopping you first need to set up a Google Merchant Centre account. From here, you'll need to input your product feed data in Google Ads (formally known as Google AdWords). To make the process less stressful and create easier-to-optimise Google Shopping campaigns, we recommend using a product feed platform such as Feedonomics.

To get on Google Shopping and set up a Feedonomics account, we recommend getting in touch with a digital agency that is experienced with Google Shopping campaigns. Chat to White Chalk Road today.

Product feeds are required to list your website catalogue on online shopping channels such as Google Shopping. The shopping feed should contain all the essential product data of the items you're looking to sell online. A few common fields required for a product feed are usually (find the full list here):

  • Product ID
  • Title
  • Description
  • Pricing
  • Availability
  • Shipping

The fields required for a shopping feed can vary across platforms, so we recommend speaking to your current account manager to ensure your product feed is set up correctly and includes all necessary product information. If your pricing changes regularly, such as seasonal discounts or special offers, your feed will need to quickly update to reflect these changes within Google shopping.

Whilst Google Ads, Shopping Ads and SEO all fall under the realm of digital marketing, optimising or utilising one digital marketing channel or campaign does not immediately or directly affect other digital marketing channels.

For the most part, while Google Ads and Shopping Ads can boost awareness, brand recognition, traffic and sales, it does not impact your SEO results.

The Google Shopping tab within Google allows users to see search results specifically for products that can be purchased from online vendors. A shopper can use the 'Shopping' search engine to receive product information such as pricing, store, product name and more, before selecting a search ad to click on. Whilst using this tab of Google's search engine, users can refine their search using the search functions to the left of their screen.

When setting up a campaign, many businesses decide to use a marketing agency rather than setting up Google Ads (formally Google AdWords), the Google Merchant Centre and product feed themselves. This is due to the whole process being quite confusing and time-consuming.

By using a digital agency who are experienced with shopping campaigns, business owners know that their campaigns will be set up correctly and are likely to perform better than if they were to do the setup themselves.

If your products can be found when users are shopping Google, but you would prefer them to be hidden, there are a few ways you can remove these product listing ads. The two most common ways to exclude items is by removing the product ID from your product feed or excluding it directly within Google Ads.

To do this correctly, we recommend speaking to your local marketing agency and have them handle the exclusion. This will ensure that users will not see incorrect products in the search results when shopping Google.

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