Get Found, Grow Your Business with SEO
If you want your business to be found online, you need a strong digital presence and that starts with search engine optimisation (SEO).
Why? Because online is where your prospective customers start their purchase journey. Online is where they start to research and educate themselves on ways to solve their problems or find options to meet their needs.
It all starts with a search engine. Your prospective customers enter search terms into a search engine looking for the best solution matching the intent of their search.
Search engine optimisation or SEO is a set of practices to optimise your website so search engines can understand it, as well as make your website easy for prospective customers to use so they can achieve their goal (get information, buy something, contact you).
How well your website is optimised can help make or break your business, especially if you rely on finding customers online.
SEO to Influence Search
At the basic level, SEO is about understanding how search engines operate and optimising content to perform well in search results for relevant queries.
SEO is concerned with influencing both the relevance and popularity of content. In practice, this is optimising your website so that it is:
- Easy to find online
- Easy for users to navigate
- Offers relevant information and actions to help site visitors solve their questions or achieve an outcome (such as buy a product).
SEO also influences what happens before and how people get to your site, what they do on your site and where they go after visiting your site.
To achieve this SEOs work to optimise factors in three core areas:
- On Page: The content on your site, how well it solves topic queries and potential searcher intent and whether it provides a good user experience for site visitors
- Off Page: Inbound links to your website from other websites. Natural links from authoritative and relevant websites act as a vote of confidence, which helps search engines trust your website
- Technical: How well search engine spiders can crawl your site and index your content
As such, SEO is not a once-off task, but requires constant testing, analysis and refinement.
SEO Gives You a Competitive Advantage
One of the goals of search engine optimisation is to improve the visibility of your content in search results to attract traffic or an audience to your website.
However, 91 percent of online content gets no organic traffic from search engines such as Google and a further 5 percent get less than 10 visits per month.
If most web pages (and there are billions) never rank well in Google search and never get any search traffic, how can you be a part of the minority that gets organic search traffic from search engines?
The answer is SEO. Well implemented SEO gives you a competitive advantage in attracting prospective customers and getting leads or making sales.
However, while SEO may sound simple, there are hundreds of SEO factors which can prevent your web pages from ranking well and getting traffic to your site.
The key to success is professional management from certified SEO specialists at White Chalk Road.
Successful SEO in Marketing – A People First Approach
The cornerstone of successful SEO in marketing for your business is a people first approach. Search optimisation in marketing is about connecting people with relevant search results and connecting businesses with the right people looking for their products and services.
It’s a holistic practice that comprises many factors to achieve a clear benefit for searchers and businesses.
According to Google, there are 4 ‘moments’ every marketer should know and be able to satisfy for searchers:
- I-want-to-know moments
- I-want-to-go moments
- I-want-to-do moments
- I-want-to-buy moments
Understanding this and incorporating it into your SEO strategy will mean greater online success for your business.
SEO Service Areas
Find out more about SEO from White Chalk Road including: