WA’s longest running SEO agency

If you want your business to be found online, you need a strong digital presence and Search Engine Optimisation (SEO).

SEO at White Chalk Road

Fuel business growth, make your mark, and harness the power of digital marketing with WA’s leading SEO agency. As SEO specialists, White Chalk Road helps you increase your revenue and boost online visibility using proven SEO marketing strategies entirely tailored to your operations and niche. 

Our people-first approach to SEO strategy starts with you as our client and extends to your ideal customers. 

We’re experts in connecting people at every stage – whether that’s bridging the gap between your business and customers using relevant SEO strategy or uniting your profit goals with purchaser intent. White Chalk Road is your go-to digital marketing agency for sound SEO strategy with solid techniques.

The bottom line? If you want your business to be found online, you need a strong digital presence and Search Engine Optimisation (SEO) continues to be the most reliable way to manage your operations online.

Specialist SEO services

As an SEO agency dedicated to providing specialist SEO services, White Chalk Road has the expertise and experience you need to boost your traffic through increased search engine results. Better and more consistent organic traffic can only occur when you’ve nailed the three cornerstones of successful SEO strategies:

  • Increased relevancy for your business and product listings (mapping how users are searching for options with what your business offers)
  • Stronger authority, which boosts overall visibility and domain authority, using unique SEO strategy
  • Deeper trust over time through holistic and interconnected digital marketing efforts like content marketing and strategic link building to support your business’s brand online

Many SEO companies in Australia will tell you that Google rankings are all that matter – and that’s why an SEO agency exists or that’s the only thing search engine optimisation services entail. 

But, as the top SEO agency, we know the real story behind digital marketing is far more nuanced. Our SEO strategies aren’t built to ‘game’ the system – but, rather, help you create a more holistic impact through Authority, Trust, and Relevance.

Why do you need to invest in an SEO agency?

It’s pretty simple: if expanding your business’s reach and revenue are short- and long-term goals for you, you need an online marketing strategy specifically designed to take you from where you are right now to where you want to be – within your niche and market. 

Establishing yourself as the go-to solution for your customers is not an overnight activity but a strategic, mapped-out marathon that White Chalk Road’s team and SEO agency thrive on helping you build and execute.

So, why SEO efforts, specifically? It’s all about the online world:

  • Online is “when”: Your prospective customers start their purchase journey online first
  • Online is “where”: Customers pull out their mobile devices, tablets, and desktops to research and educate themselves on ways to solve their problems or find options to meet their needs. 
  • Online is “how”: The search results customers receive eventually influence what they end up buying – choosing between your business or a competitor’s.

That’s where tactical search engine results by White Chalk Road’s SEO professionals come in to steer customer decision-making in your favour. 

It all starts with a search engine. Your prospective customers enter search terms into a search engine looking for the best solution matching the intent of their search.

Search Engine Optimisation, or SEO, is a set of practises to optimise your website so search engines can understand it, as well as make your website easy for prospective customers to use so they can achieve their goal (get information, buy something, contact you, and more).

How our SEO services work

At the basic level, SEO is about understanding how search engines operate and optimising a website as well as its page content to perform well in search results for relevant queries. It’s called organic search, resulting in organic traffic – but that’s only one way to harness the power of SEO services. 

From increasing your ‘technical’ SEO factors like page and site speed to boosting the amount of quality backlinks you get through customised SEO solutions, White Chalk Road is an SEO agency committed to the big picture when it comes to your business and brand online. 

SEO marketing is concerned with influencing both the relevance and popularity of content. In practice, this is optimising your website so that it is:

  • Easy to find online.
  • Easy for users to navigate.
  • Offering relevant information.

Focus on three core areas of SEO

An SEO company offering Search Engine Optimisation works to optimise factors in three core areas:

On page SEO The content on your site, how well it solves topic queries and potential searcher intent and whether it provides a good user experience for site visitors.
Off page SEO Inbound links to your website from other websites. Natural links from authoritative and relevant websites act as a vote of confidence, which helps search engines trust your website.
Technical SEO How well search engine spiders can crawl your site and index your content. This also focuses on the speed and code of your website.

Successful SEO in marketing

The cornerstone of successful SEO in marketing for your business is a people-first approach. Search optimisation in marketing is about connecting people with relevant search results and connecting businesses with the right people looking for their products and services.

It’s a holistic practice that comprises many factors to achieve a clear benefit for searchers and businesses.

According to Google, there are 4 ‘moments’ every marketer should know and be able to satisfy for searchers. Understanding this and incorporating it into your SEO strategy will mean greater online success for your business.

  • I-want-to-know moments
  • I-want-to-go moments
  • I-want-to-do moments
  • I-want-to-buy moments

SEO analysis and on-site optimisation

The first stage of search engine optimisation (SEO) involves making your website’s structure and content more useful and appealing to both potential customers and search engines. We begin by identifying search phrases  that your target market uses most frequently and conduct an SEO audit to ensure these terms feature prominently in your website’s content. Here’s the process:

Keyword research Keyword research helps identify common phrases and determines the importance of each search term your ideal customers are using. A significant aspect of our SEO work focuses on techniques to ensure your website and business show up in a search for these specific terms. We consider how many times a term is searched on an average month, how many other websites are competing to rank for that term, how relevant it is to the products/services you provide and how far down the buying path people would be when searching the term.
Consultation There are often hundreds of keyword phrases that people will be searching to find products/services in your industry. We narrow down this list to the most important ones for you. We discuss each keyword with you and come up with a final list of target keywords.
Technical SEO audit We check how easy it is for search engine ‘spiders’ and users to navigate your website. We do this by looking at elements such as correct use of code, internal linking structure and site architecture. This highly technical aspect of SEO strategies is often woefully overlooked – but if you do it right, you can score a great deal of points on Google’s overall checklist of quality sites to showcase in a search result.
Benchmark ranking report Once all onsite changes are completed, we will provide a benchmark report to track where you ranked at the beginning of the project. We will then report on progress monthly.
SEO content audit and onsite optimisation We review content on your important landing pages and provide a list of suggested changes. These may cover improving the quality and relevance of content, title tags, headings, meta tags, alt tags and text used in links. If needed, we will also add pages or content to target some keywords. Once you’re happy with our suggestions we will make these changes to your website.
Mapping We then identify what page on your website is most relevant to target for the chosen keywords and optimise those pages.

SEO web marketing

The second stage of SEO services is designed to improve the authority of your website, increasing your search rankings over time and helping you grow your business.

We use a range of tools including copywriting, local SEO, content distribution/repurposing and link building to help you:

  • Increase awareness of your brand
  • Reach prospects who are looking to buy from you
  • Market to your target audience
  • Generate external referrals

How to pick an SEO provider

If you don’t know much about online marketing the chances are you won’t know a good SEO provider from a bad one, or what to expect from their services. Finding the right SEO provider can be a challenge, and the cheapest SEO agency should be a red flag right away. 

Here at White Chalk Road, our professional SEO team approaches search engine marketing differently. We look at the entire ecosystem of SEO work online, not just a paid SEO campaign or outreach strategy. 

In fact, our SEO agency methods are so consistent and successful, we’re able to provide services and results across a multitude of industries, from local driving schools to large well-known international brands.

If you’re planning to hire an SEO provider to benefit your business marketing, the best SEO agency will offer the fundamentals you need to boost your Google rankings and ultimately grow your business.

#1: There are no shortcuts in SEO

When it comes to SEO, there are no tricks or secret tactics that will make your site quickly rank at number one on search engine results pages. SEO ‘experts’ that claim otherwise are much more likely to engage in so-called ‘blackhat’ practices – which Google will absolutely find and fine you for!

Instead, you want to look for long-term favourable results, which rely on the implementation of recommended best practices to make your website search friendly and easy for visitors to use. A knowledgeable SEO company invested in your success will make sure this is your standard for SEO strategy. And if you don’t have it yet, they’ll work with you to get you there before helping you to skyrocket your organic search traffic. 

If you have a quality website which provides a good experience to site visitors and is technically sound you will see the benefits of higher ranking in search results and more visitors delivered to your site.

This takes time to achieve and involves first analysing and making improvements to your website before you will see any potential benefit. It can take between six and 12 months before changes start to have a positive impact.

However, once you have optimised your website and gained some traction in search, these organic (unpaid) results will continue to drive benefits for your site.

#2: Industry experience matters when hiring an SEO agency

A key principle to understand with SEO is that there are no guarantees you will get results and the likelihood of your success is dependent on the strategy and level of SEO experience you employ. 

When researching potential SEO agencies check their team pages and see what kind of experience their employees have. These employees will likely be working on your account so it’s important that you are confident in their ability to achieve results for your business.

If you are looking for an SEO provider who also offers Google Ads services, look for the Google Partner badge. To become a Google Partner an agency must demonstrate advanced Ads knowledge, meet spend requirements, deliver agency and client revenue growth and preserve a satisfied client base. The badge is an extra peace of mind that you have Google trained and qualified specialists working to grow your business.

#3: Prices may vary, but custom SEO services pay off long-term

SEO takes time and professional time costs money. The average cost for reputable SEO in Australia (agency) is between $150 – $200 per hour (before GST).

The best SEO companies with significant experience and history of proven results will charge you a competitive rate for their time. When hiring, the bottom line is you are paying for time spent to manage your SEO campaigns.

Keep in mind these hallmarks of working with a reputable SEO company:

  • If you want relatively fast results will you need to pay for more time
  • If you want to target competitive keywords and markets you will need a bigger budget
  • If you want to beat your competitors, you will likely need to invest more than they are
  • The long-term success of your campaigns will depend on the quality of your SEO strategy

Budget concerns are often what stop businesses from choosing an SEO company that will work tirelessly to help you achieve results. But, remember that successful SEO marketing is not an overnight success – it’s a process of iterative wins stacked up together. 

Investing in a digital marketing agency that understands how local SEO, for example, can help you dominate your local market and contribute to your growth in other geographical areas is far more valuable than one-and-done keyword research SEO services that often quote a smaller upfront cost but also lose sight of the trees for the forest.

In other words, failing to connect with your big vision is a mistake too many SEO specialists make. And, the fact is that a results-oriented SEO agency can actually put your budgetary dollars to the best use.

#4: Be prepared to make changes to your website

SEO is dynamic and frequent changes to your website and tweaks to your campaigns will be needed to achieve and maintain strong results.

When your SEO provider begins optimising your website they may conduct a technical audit as well as assess the user experience of your site.

The results of this evaluation could mean you need to make major design, structural and technical changes to your site. It is important to implement as many of the recommended changes as possible to ensure your SEO strategy is built on a solid foundation.

Once initial changes are made to your website, be prepared for your SEO provider to request smaller, regular changes over time. SEO is not a set and forget tactic, it requires regular tweaking and adjustments to strategy to achieve success.

#5: Keyword rankings are not guaranteed

Reputable SEO providers don’t promise search engine rankings because it’s impossible to determine the potential of a site to rank within a set period. Even Google advises steering clear of SEO agency services that make such claims.

Instead of focusing on keyword rankings, your digital marketing goals should be to build targeted and relevant traffic to your site, increase brand awareness and see a return on investment.

#6: Follow Google’s advice on picking a good SEO company

Google advises that if you’re thinking of hiring a professional SEO company in Australia, the best time to do so is when considering a site redesign or launching a new website. A solid SEO company can also help improve existing sites.

Online marketing SEO tools

SEO tools are an important part of your online marketing and can save you time while providing valuable insights into your marketing efforts. White Chalk Road invest in industry leading tools to ensure your website is a step ahead of your competition.

While we consider these some of the best SEO tools to use to make your web marketing more manageable, there are many helpful tools available, both free (check out these 5 free keyword search volume tools) and paid, and there is no single tool that will do everything you need.

SEO frequently asked questions

Get Answers. Here are the answers to some common questions clients ask about search engine optimisation (SEO).

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

No. While we sometimes use freelance copywriters and hire additional administrative help when we need it, the work we do is performed and managed in-house.

Our search marketing managers are Perth-based professionals who understand the local market. Our staff is highly trained and knowledgeable in all aspects of SEO and online marketing best practices.

They maintain up to date knowledge and monitor changes to search engine algorithms and optimisation best practices.

The cost and the budget you should set for SEO is dependent on your unique situation.

The costs will vary depending on whether you have a large or small website, few or many products or services and most importantly, your starting position.

For example, if you’ve already had a website for many years and rank quite high, due to the efforts that have been put in already, you’ll require less service than a company that ranks very poorly or is starting a new business.

The best way to find out the cost for your site is to get in touch with us and after a review of your website and your objectives, we can give you an indicative cost or prepare a full proposal for you.

No. No one can guarantee a number one rank on Google (or any search engine), for any keyword.

The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and expected target growth for that average over an agreed period.

Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.

Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For an optimised website, more targeted traffic will mean more leads generated or conversions for your business.

If you do not notify the search engines that you have changed domains, yes, it is possible to lose your existing rankings.

However, there are measures you can take to notify the search engines of the change and reduce search engine ranking losses. This includes creating search engine friendly redirects from your old site, to your new site and advising the search engines via their webmaster interfaces.

You may also want to do some research on your existing backlinks and try to get them updated to point to your new site. We have helped many of our clients successfully migrate their websites.

While there is evidence that having keywords in your domain name can help with your search engine rankings for those keywords, it is only one of over 200 ranking factors. Therefore, if you already have an established, branded domain name, we advise sticking with it.

If you are starting from scratch, it may be a good idea depending on a multitude of considerations, but keep in mind that you should still try to make the domain short and easy to remember.

No. If you are thinking how to ‘game’ the system to get more keywords ranking than you deserve, then think again. Typically, only one of the domains will get credit for the content and be eligible to earn search engine rankings.

The best route to online success it to think about value to the searcher and how your product or service solves their problem, rather than trying to artificially rank for real estate instead of relevance.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.