SEO

Reach Perth customers with specialised local SEO services

Local Search Engine Optimisation (Local SEO) focuses on boosting your business’s visibility in specific geographic areas. When potential customers search for your products or services locally, we ensure you have the best chance at appearing first.

  • Dominate local searches to boost foot traffic.
  • Become a prominent store in your area.
  • Increase your brand reputation and reviews.
 
  
 
 
 
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  Google  5.0 Google67 reviews
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What is Local SEO?

Local SEO combines traditional SEO techniques with the power of Google Maps. It focuses on improving your business’s visibility in local search results, making it easier for customers in your area to find you.

By optimising your website and Google Business Profile for local searches, you can attract more local customers and drive foot traffic to your physical location. It’s an affordable and effective strategy for small businesses looking to build their profile in their immediate service area.

Reach local customers and improve foot traffic with Local SEO.

Is Local SEO right for you?

If your business targets customers in a specific geographic area, Local SEO is essential.

With mobile searches on the rise, Google’s proximity factor ensures that your business appears in local searches within your community. This makes Local SEO a cost-effective way to increase local traffic, attract nearby customers, and enhance customer engagement.

Whether you want to boost foot traffic, improve your online reputation, or increase local sales, Local SEO can help you achieve your goals.

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Our approach

At White Chalk Road, we take a comprehensive approach to Local SEO, ensuring your business stands out in local search results. Our team of experts focuses on optimising every aspect of your online presence to attract more local customers and drive foot traffic to your business.

Our Local SEO experts can:

  • Claim and optimise your Google Business Profile listing
  • Build citations and directory listings
  • Respond to reviews
  • Help build dedicated location pages
  • Keep business information up-to-date
  • Upload pictures, offers, and posts

Local SEO services by White Chalk Road ensures that your small business maintains local search visibility.

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The benefits of Local SEO

Investing in Local SEO offers numerous advantages for your business. By focusing on local search optimisation, you can significantly increase your visibility in local searches, attract more foot traffic to your physical location, and build a strong online reputation. Here are some key benefits:

Increased local visibility We ensure your business is easily found by customers in your area.
Boosted foot traffic Drive more customers to your physical location.
Improved online reputation Enhance your brand’s credibility with positive reviews and ratings.
Higher conversion rates Local searches often lead to higher purchase intent.
Cost-effective marketing Reach local customers without high advertising costs.
Competitive advantage Stand out in local searches and outperform nearby competitors.

Success story

Family moving into a new house.

HKY Real Estate

HKY Real Estate is an independently owned real estate agency and has been one of the fastest growing and most successful agencies in Western Australia.

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View Case Study

Local SEO FAQs

Want to find out more about Local SEO services? Read our most frequently asked questions for quick answers.

Have a question? Get in touch and we will answer them for you.

 

Local SEO helps companies' business listings become more visible to those using a search engine to find a local business by using search terms such as cafes near me.

These listings can then be optimised using SEO to rank above competitors in the same region. This is important for trades, real estate agents, restaurants and anyone who completes work at a local level.

Local SEO is important as it supports your ability to rank next to or above competing companies who operate in the same city or suburb as you.

Your Local SEO ranking will also determine how visible you are on Google Maps. The greater your ranking and visibility are, the easier it will be for potential customers to find your business.

There are various ways to improve your local SEO performance on your website and within your Google Business Profile. Some of the most effective strategies include:

  • Create a Google Business Profile listing and ensure all your business details are correct.
  • Attach your business website, social media and other relevant sites and information.
  • Add photos and your logo to your Google Business Profile listing.
  • Encourage customers to leave reviews on your listing and reply to reviews promptly.
  • Post on your Google Business Profile updates and photos to keep your account active.

A Google local pack or a map pack is a block of three to four business listings under the Google map when a search is conducted with local intent.

Google decides which business to include in the local pack based on your location, number and rating of reviews, business category, and local SEO ranking.

Latest news

What our clients are saying

  
 
 
  
ExcellentGoogle star 1Google star 2Google star 3Google star 4Google star 55.067 reviews
 
5.0Google star 1Google star 2Google star 3Google star 4Google star 5
 
Excellent67 reviews
 
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 Dee Ray profile picture 
 
 
 Dee Ray 
 
22 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Alex Hamilton from White Chalk Road is an exceptional SEO and GEO specialist with deep digital‑marketing expertise and a level of care that is genuinely world‑class. His attention to detail, strategic thinking and commitment to delivering real results for his clients sets him apart in an industry where quality varies widely.

The biggest problem Alex solves is underperforming websites — and he does it with clarity, precision and a proven framework that helps businesses finally get noticed online. His ability to diagnose what’s holding a website back, implement the right SEO structure, and guide clients through the process is outstanding.

I can highly recommend Alex to anyone looking to improve their digital presence, strengthen their online visibility, or turn a stagnant website into a high‑performing asset. He is the person I confidently connect clients with, knowing they will be supported with expertise, care and genuine dedication to their success.
  
 
 
 
 
 
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 justin cohen 
 
25 days ago
 
 
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What a great company to deal with , super efficient and creative !!
  
 
 
 
 
 
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 Joanna Revilla 
 
74 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
They are the best!!!Prompt at returning our emails and did everything that we wanted and more. Plus Sarah gave great advice on improving our AI search optimization.
  
 
 
 
 
 
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 Rolo Media 
 
115 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
White Chalk Road, and especially Alex, are fantastic for local SEO in Perth. Their expertise has significantly boosted our local online presence. If you're a Perth business wanting to improve your local search results, definitely get in touch with Alex and their team, local SEO is their bread and butter!
  
 
 
 
 
 
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 Mike Heathcote 
 
115 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Must be something in the Swan River water, because in the Eastern States it is hard to find the level of knowledge, attention to detail and communication skill practiced by Alex and his team at White Chalk Road. We are a Building Inspection business, and I've tried the water in both Sydney Harbour and the Yarra, it's been a bitter experience in both cities. So, I am very happy to support and endorse my business friends at White Chalk Road in WA, who practice the rare gifts of truth, honesty, realistic expectations and deliver on ROI.
  
 
 
 
 
 
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 Michael Swan profile picture 
 
 
 Michael Swan 
 
173 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
We’ve been working with White Chalk Road for our SEO and marketing, and honestly the service from Tessa and the team has been outstanding.

Tessa genuinely goes above and beyond for our business. She’s proactive, responsive, easy to work with, and you can tell she truly cares about getting results for her clients, not just ticking boxes.

One thing that really stood out was when our company won the Small Business Champion Award. Tessa organised a press release and helped get the story out there, which created great exposure for our business and made the whole achievement feel even more special. She didn’t have to do that, but she did, and that level of effort says a lot about the way White Chalk Road operates.

It’s rare to find a company that combines professionalism, strategy, communication, and genuine care for their clients this well. Highly recommend White Chalk Road to any business looking for an SEO and marketing company that actually puts in the effort and wants to see you succeed.
  
 
 
 
 
 
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 Rosalie Aitken 
 
291 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I had a great experience working with WCR when they conducted an SEO audit and implemented a number of improvements across our company website. Alex, who led the work, was super approachable, extremely knowledgeable and easy to talk to. Very happy with the outcomes and will gladly work with WCR again.
  
 
 
 
 
 
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 Bec R 
 
348 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Alex Hamilton presented a brilliant workshop recently for the Digital Solutions Program. The information provided was comprehensive, easy to understand and the perfect way to educate small businesses around the rapid changing landscape of AI search, SEO and websites. We look forward to having Alex back again as a presenter to further educate small business owners across WA, QLD and NT.
  
 
 
 
 
 
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 Mandar Bapat profile picture 
 
 
 Mandar Bapat 
 
411 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Just sharing my great experience with White Chalk Road in setting up Google Profile for my business. In the DIY nation, I tried and failed a couple of times. I was about to give up, then glad I reached out Alex of White Chalk Road for help. Their step by step guidance made it so easy to apply and to get verified. I am excited to work with you in building the online presence for my business. All the best!
  
 
 
 
 
 
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 Justin Sideris profile picture 
 
 
 Justin Sideris 
 
487 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
White Chalk Road, and in particular Alex Hamilton, are a knowledgeable bunch of SEO experts. They always keep their clients' best interests at heart and makes us unwaveringly confident as web developers in sending clients their way, for local seo, collaborating on on-page optimisation, or even helping clients with getting more of their own google business reviews. Very grateful to have met Alex and the wider White Chalk team. ★★★★★ 100% 5 star rating. Do recommend.