Local SEO services

Local search engine optimisation or Local SEO, is all about location! When your potential customers are searching for your products or services in a specific geographic area, your profile can appear. This is great if you want people to get directions to your businesses, or for anyone who provides services in a particular area.

Dominate your local market using Local SEO

When a customer types in a search term without the words ‘near me,’ does your business appear at the top of the results?

With local SEO services from White Chalk Road, that’s exactly what you can expect. With mobile search leading the way customers find and choose one business over another, it’s more important than ever to focus on local search success. 

Our SEO experts can help you drive greater local traffic and online visibility across multiple locations using the power of local SEO strategy, including building authority for local keywords (5 free keyword search volume tools), establishing an active Google Business Profile presence, and improving both online and in-store local business traffic.

The beauty of digital marketing is that your customers aren’t confined to one physical location. They can search for your business’s products and services around the world – an effective SEO strategy will help your business show up consistently in top-ranking positions on search engines.

But what about the local factor? At White Chalk Road, we know that truly growing your online sales, boosting search engine visibility, and competing more effectively with other local businesses begins with harnessing the power of a local SEO strategy.

To go national, start local

Here’s a simple way to think about local search engine optimisation (local SEO) efforts:

It brings together classic SEO techniques with the power of Google Maps. 

And, thanks to features like local landing pages offered by Google, it’s quickly becoming an affordable option for small businesses who don’t yet have websites but need a way to build their profile in their immediate service area. Local SEO services from White Chalk Road simply make it easier for customers in your area to find you.

That’s because local business listings appear on Google Maps – so why not give each business the opportunity to create their own business identity and showcase their services to local customers?

That’s what Google intends to help local businesses do using local SEO: 

  • It’s a win for customers who may need to make a reliable in-person visit to a business but can’t decide which to pick. 
  • Meanwhile, search engines have a reliable way to vet legitimate businesses and increase user satisfaction. 
  • And, finally, local businesses that tactically focus on defining and executing on local SEO strategy can completely amplify their reach and business name with customers who are likely to actually move from online traffic to foot traffic!

Local SEO campaign

Local search campaign strategies are similar to related digital marketing strategies like technical, on-page, and off-page SEO. However, Local SEO marketing stands apart because it follows a different pattern. And that’s because Google realised that some customers searching online need local search results, that is results in their immediate location, rather than across the country – or even the world. 

Because there’s a proximity factor available in Google’s algorithm, your customers’ physical location counts! When customers use a ‘local keyword,’ which is a query with local intent, Google uses its previous analysis of trillions of user search queries to offer results that are right within a searcher’s local community. 

As SEO experts will tell you, targeting local SEO is like grabbing the low-hanging fruit before you get to a target audience outside of your geographic location. 

And, let’s be honest: Which business wouldn’t benefit from more traffic? Local SEO services aim to help you take advantage of your local customers – or, this low-hanging fruit – in a much more cost-effective and targeted way.

Here’s why local SEO services matter more than ever today: Customer behaviour has totally evolved. We’re not just relying on desktops anymore – our searches occur through local mobile searches. There’s a local audience hungry for local search results – in other words, they don’t want to travel too far.

Local SEO services by White Chalk Road ensure that your small business maintains local search visibility.

Why you need a local SEO strategy

As a proud local SEO company, we’ve seen firsthand how local SEO services powerfully connect customers conducting a local search towards a discovery of your business. 

While it’s certainly never a bad idea to rank for keywords without the proximity factor, local search rankings are powerful because they equip you with a much more primed target audience. 

Look at it this way: Local mobile searches result in a higher number of individuals vetting your business as a real option against a competitor. And with local SEO done right, your business can capture that audience no matter where you’re located, including Perth, SEO in Melbourne, Sydney, and Brisbane – anywhere your customers are located, a WCR local SEO specialist can help you convert!

Local SEO provides potential customers with the information that they want when they want it. For example, if your restaurant has free WiFi or is pet-friendly, displaying that information as part of your local SEO will attract customers who are looking for just that. It’s about optimising your listing with local SEO that’s important for your industry.

Even if your business is without a website, local SEO helps your business stand out in local searches and helps drive more traffic through online leads.

Provide users with updated and accurate information

Are you doing everything you can to help customers find you? Because, the truth is, your business’s traffic depends on local SEO success now more than ever. 

Local mobile searches result in action: 76% of people who performed a local search ended up calling or visiting the business. Local search optimisation provides potential customers with the power to take this action, and this in turn provides your business with a qualified lead that you can convert.

Local SEO helps drive people’s decisions in favour of your business. The more data they have about your business, the more trustworthy you are in their eyes. This lays a strong foundation upon which you can build a mutually beneficial customer relationship.

Surprisingly, up to 40% of businesses have not claimed their free Google Business Profile listing or do not keep their business details up to date, an important factor in winning with Local SEO.

How does local SEO work?

If your business doesn’t appear in online search results for relevant searches in your area, then you need to improve your local SEO information

However, you also need a local SEO agency that understands how to harness the power of SEO strategy with local keywords. 

As a leading SEO strategy company in WA, White Chalk Road can help your local business appear more often in search engines. Our local SEO experts will also guide you on the road to improving your local listings, so search engines recognize them as high-quality and reliable.

As any local SEO company will tell you, there are several ways to improve your information and boost your local SEO, including:

  • Claiming and optimising a free Google Business Profile listing (to show up in search engine results, on maps, and other Google properties)
  • Get listed on local business directories
  • Receiving, managing, and engaging with customer reviews (quite similar to social media marketing).
  • Using strategies like local link building (using local citations or links from other ranking sites)
  • And more…

Our local SEO packages often begin with a local SEO audit and consider which of these improvements come first and how you can grow your business and build more traffic in your area. 

Get more business with your Google Business Profile

No web pages for your local services yet? No problem: the local business schema can still help you rank high for local keyword research – as long as you’re practising solid local SEO marketing techniques.  

Get the best local SEO company, White Chalk Road, on your side and we can help you pave the way to search engine success using a proven, well-rounded local SEO strategy. 

One of the ways we help local businesses improve traffic to their website and get more customers is through creating an online presence for physical stores using the Google Business Profile knowledge panel and local pack or 3-pack. 

The knowledge panel is the information card that shows on the right-hand side of a results page for a relevant local search. This includes maps, Question and Answer sections, and other features.

Using the knowledge panel for local SEO

The knowledge panel contains important information to help your customers find you. On mobile, it can be the first form of information potential customers see about your business.

Did you know:

  • 97 percent of consumers look online for local businesses.
  • 50 percent of people who did a local search on their phone went to a physical store within one day.
  • 78 percent of local-based searches on a mobile device end in purchases being made offline.

Three pack or local pack

The three pack is the block of three business listings that appear below the map in the results displayed after a Google search with local intent. The local pack can appear anywhere in the search results on the left side of the page.

Your public identity on Google

The information source for the knowledge panel and the local pack is managed via a free Google Business Profile account. This is your public identity on Google. You can have this local SEO feature, even if you don’t have a website.

A big part of succeeding with local SEO is keeping your Google Business Profile as up-to-date and accurate as possible, so that it has a higher chance of appearing in the local pack, and is deemed trustworthy, attractive, and appealing enough to warrant a click.

Google wants to make sure they are providing accurate information so keeping your information up-to-date is important.

Did you know:

  • 93% of consumers say they are frustrated by incorrect information online.
  • 80% of consumers lose trust if they see incorrect or inconsistent contact details.

How Google determines your local rank

Local ranking is determined a little differently than website search results. Local results are based on relevance, proximity and prominence to the searcher. These factors are combined to help find the best match for a local search.

Proximity How close is your business to the searcher?
Relevance How relevant to the search query are your products and services?
Prominence What do other consumers say about your products and services?

How to improve your local rankings

There’s no way to request or pay for a better local ranking in Google search results.

Among the best ways for your business to improve the chance of being found in local search is to improve and manage your information.


  • Enter complete data
  • Verify locations
  • Manage and respond to reviews
  • Add photos to your Google Business Profile listing
  • Keep information accurate, such as Name Address Phone (NAP), across the web

How we help manage your local SEO

Our local SEO experts can:

  • Help you claim your free Google Business Profile listing (if you haven’t already)
  • Optimise your listing so it is easily found for relevant local searches
  • Build citations and directory listings about your business
  • Respond to reviews
  • Keep your listings and business information up-to-date
  • Upload pictures, offers and short posts to keep your business fresh in local search
  • Provide regular reporting
  • And more

Take advantage of our 12-month economical local SEO service for small businesses with less than three locations or find out more about local SEO optimisation as part of full SEO services.

Local SEO frequently asked questions

Want to find out more about local SEO services? Read our most frequently asked questions for quick answers.

More questions? Get in touch and we will be more than happy to answer them for you.

Local SEO helps companies' business listings become more visible to those using a search engine to find a local business by using search terms such as cafes near me.

These listings can then be optimised using SEO to rank above competitors in the same region.

Local SEO is important as it supports your ability to rank next to or above competing companies who operate in the same city or neighbourhood as you.

Your Local SEO ranking will also determine how visible you are on Google maps. The greater your ranking and visibility is, the easier it will be for potential customers to find your business.

To create a local business listing or improve upon your local SEO, you can engage in the following steps:

  • Create a GMB listing and ensure all your business details are correct.
  • Attach your businesses website, social media as well as any other relevant sites and information.
  • Add photos and maybe your logo to your GMB listing.
  • Encourage customers to leave reviews on your listing and reply to reviews promptly.
  • Post on your GMB account content, updates and information to keep your account active.

With these steps, you should see improvement in your local SEO.

A Google local pack or a three-pack is the block of three business listings under the Google map when a search is conducted with local intent.

Google decides which business to include in the local pack based on your location, business category, and local SEO ranking.

Speak to a local SEO specialist

Whether it is local SEO, Google Ads, social media management or any of our other services, find out how we can help.