SEO & digital marketing agency Sydney

Improve your website's traffic & conversions with Australia's longest-running specialist SEO agency.
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Providing real & reliable results to Sydney businesses

White Chalk Road is a specialised Sydney SEO Agency with over 20 years of experience helping Sydney businesses be discovered online by their customers.

Search Engine Optimisation is the process of ensuring your website appears at the top of Google search engine rankings. Having a website that ranks high in Google search results is important for any business. When potential customers are looking up products or services online, they should be able to find yours among the thousands of other websites on offer with an easy click!

Our local SEO Sydney service will help businesses looking to increase their visibility in search engines within their local market reach more local customers and increase their revenue by becoming the go-to solution within their local community.

It is essential to understand that every SEO Strategy is different and needs to constantly evolve to keep up with Google algorithm improvements.

We’re proud to be a Google premier partner. Our Search Marketing Managers are always up-to-date with all of Google’s latest improvements, allowing us to modify your marketing campaign accordingly to ensure your strategy is optimised to the current Google algorithms.

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Sydney focused SEO campaigns

Google algorithms are constantly updated to help users find the most relevant content.

Partner with a digital marketing agency like White Chalk Road to stay ahead of your competitors and ensure long-term success. We will ensure regular competitor analysis checks are conducted over the lifetime of your service to keep you ahead of competitors.

With 20+ years of experience in the SEO industry (beginning less than a year after Google was founded), servicing customers throughout Australia, our SEO team knows how to get your local Sydney business more leads and sales through your online presence.

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Conversion-based SEO Sydney campaigns built on 20+ years of industry insight

Revenue first

Your digital marketing services shouldn’t cost you anything – our strategies are designed to maximise return on investment. We put in place clearly defined key performance indicators (KPIs), so you know you are getting a return on your investment in us – in short, we will make you money.

Our Search Marketing Managers analyse your KPIs daily. We don’t give generic dashboards or fudged Google data; we customise your analytics into precise insight into your current performance and how your website could be improved.

You will receive tailored, transparent monthly reports delivered by your Search Marketing Manager to help you understand the value of your investment in our SEO services.

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Online conversions

One of the most important KPIs for your SEO campaign is the conversion rate. Our digital strategies are tailored to help local businesses maximise conversions with their on-page SEO – as this is the best way to measure a successful campaign.

During your initial SEO strategy set-up, we discuss the significant onsite actions performed by your target customers and how we plan on improving them through CRO and other methods. We will get your phone ringing, increase online quotes, bookings, and appointments. Furthermore, we will discuss which conversations are most important to you as a business owner so that we can tailor your strategy to your exact needs.

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Qualified traffic

Your Sydney SEO strategy will increase the number of people visiting your website – but not just “anyone”. Our tailored approach ensures the right people will find your website.

By performing in-depth market research, we will optimise your site to receive qualified website traffic and leads – people interested and ready to purchase your product or service.

How do we do this? With 20+ years of experience in the SEO industry, we understand every business is different, and we know how to pinpoint and attract target markets.

We don’t copy past strategies. Rest assured, we will create a new, unique, and holistic strategy for your business.

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Keyword focus

When we understand the conversions that matter to you and who your ideal customer is, we will create a Sydney SEO strategy that will draw your target audience to your website. We use industry tools to generate accurate Google search result data and ensure we optimise each of your web pages to target the most qualified, high-value SEO keywords discovered from our keyword research.

We endeavour for our clients to be found on the first page of Google search results for as many keywords as possible. Most local Sydney businesses should be found for hundreds, if not thousands, of different keywords relevant to their industry. We would never limit this; we will continue increasing the number of keywords you are found for over the entirety of your service as needed.

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Working with Sydney's leading businesses

As an SEO company, we implemented successful SEO strategies with many leading Sydney businesses - helping them dominate their online market. Our Search Marketing Managers strive to become a valued extension of your business's marketing team and will constantly suggest ways to improve your content and marketing strategy.
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Industry-leading SEO Agency Sydney

What is the premise behind the SEO technique? Well, it all comes down to content.

Google utilises a highly complex algorithm that needs to rank websites, on a vast scale, with over 5.8 billion searches conducted each day.

So how do they achieve this? There are over 200 search signals Google uses to relate a website. The search engine then uses this information to present the most relevant and highest quality content.

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Our job as SEO Sydney experts is to keep up to date with any changes to the Google search algorithm and evolve our local search engine optimisation and content strategies as required to stay ahead of competitors. You can rest assured that we will continue investing in our Search Marketing Managers to keep them leading the way of other SEO companies while keeping your business at the front of their minds.

Scott Collins – Managing Director of White Chalk Road

Our Sydney SEO services

Understanding the four pillars of SEO

Local SEO Sydney

Local SEO can help you reach potential customers in your area on Google maps and in Google search engine result pages (SERPs). It is an excellent way to reach real customers in your local area looking for your product or service.

Your SEO services should always include a Local SEO Sydney strategy (using your Google Business Profile). We will help optimise your Google Business Profile to increase the authority of your local listing.

Local SEO Sydney will:

  • Help local customers find you on Google
  • Show your business on Google & Apple Maps
  • Increase your organic website traffic
Local SEO

Technical website SEO

Technical SEO refers to how you optimise your website’s backend or “code”. Your website should be easy for Google to crawl and index so the search engine can understand the content on your website and what search queries it is relevant to. Websites should also be fast loading to keep users engaged – the higher your engagement levels, the higher Google will rate your website.

While our SEO experts run a primary on-site SEO audit and ongoing Technical SEO checks, we also pay close attention to Website CRO. We focus on Conversion Rate Optimisation (CRO) to understand your website users and boost conversions.

Technical website SEO will:

  • Improve your visibility in organic search results
  • Ensure you have clean and easy to index code
  • Improve the user experience on your site
Technical SEO

Sydney optimised SEO copywriting

A vital part of a successful SEO strategy is creating and implementing high-quality content. Both onsite and offsite content marketing can increase the relevance and authority of your website to rank higher in Google.

SEO copywriting should please search engines and help generate conversions. Having content relevant to your location will also help boost your local SEO Sydney campaign.

SEO copywriting Sydney will:

  • Get you found for more keywords
  • Sell your product or service
  • Improve your rankings in search engines
SEO copywriting

Internal and external linking

Internal and external link building boosts your website’s domain authority and builds trust with Google, which will help you appear at the top of search results and increase your online presence. Internal linking on your service pages, product pages and blogs will also help both users and Google understand the primary topic of each web page and navigate your site.

High-quality backlinks – also known as external links – within off-site content will help build trust with Google and authority over other competitors. Link building is an essential part of all digital marketing and SEO strategies.

Internal and external linking will:

  • Build domain authority
  • Improve user experience
  • Increase organic rankings
Link building

How to pick an SEO Sydney agency

With so many SEO service providers claiming to be ‘SEO experts’, it can be hard to decipher the right SEO specialist company to hire for your business.

Having content written by people who understand the area and industry can help your business engage with local customers. So, it can be beneficial to ask your network who they are working with and who they recommend connecting with.

When browsing different agencies, we also recommend checking Google My Business Reviews for insight into past client relationships.

If you are launching a new website or going through a website redesign, Google advises you seek search engine optimisation professionals to ensure your new site is built with SEO in mind.

We offer the best SEO services. When we begin working with a new client, our first task is conducting a SEO audit, allowing us to fix any technical SEO issues stopping your website from ranking in search results. We then conduct a content audit of existing onsite content and identify where additional content could be added to enable the website to appear for additional keywords.

Sydney SEO company backed by industry research

Being recognised as Sydney’s leading SEO agency, we heavily invest in industry tools and education programs to provide the most useful insights into improving your SEO strategy.

Our tools allow us to optimise content, identify relevant trends, conduct competitor analysis, understand websites’ technical health, track our client’s progress, and so much more.

Ahrefs Leading link audit tool.
SEMrush Industry keyword and topic research tool.
SE Ranking Keyword ranking tracker.
Screaming Frog Website audit crawler and technical website review tool.
Social Pilot Social media scheduling tool.
GTmetrix Website technical performance and speed audit tool.

Benefits of industry tools

So, will these tools help boost organic traffic to your website and push your site to the first page of Google?

Alone these tools provide data, which is of little value to someone who doesn’t know how to interpret the results and implement effective strategies. Our experienced SEO specialists use these SEO tools daily and can swiftly interpret and act on presented data to help reach KPIs.

SEO Sydney frequently asked questions

Your Sydney SEO frequently asked questions answered.

Do you have more questions? Get in touch with our team, and we will be more than happy to answer them for you.

SEO (Search Engine Optimisation) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely customers are to find the website.

There are a number of techniques that can be used to improve a website's ranking, including improving the content, increasing the number of links to the website from other websites, and improving the website's structure.

SEO Sydney is an important part of any digital marketing strategy, and it should be a priority for businesses that want to reach a wider audience online.

It depends on what SEO services you need and the scale of your project. Generally, SEO pricing can range from a few hundred to thousands of dollars per month, depending on the size and complexity of your website and how much work needs to be done by your chosen Sydney SEO agency to improve your search engine rankings.

The most important factor in determining the cost of SEO is the level of competition for your desired keywords. If there are a lot of businesses competing for the same keywords, it will take more time and effort to achieve good rankings. This will result in requiring more hours of work. However, if you're targeting less competitive keywords or your website is already well-ranked, the costs will be lower.

Our SEO work is completed in house. We have a team of talented in-house SEO experts who are dedicated to delivering great results for our clients.

Our team has years of experience in SEO and understands the complexities of the algorithm changes that Google makes on a regular basis. We stay up to date with the latest trends and developments in the world of SEO, so we can deliver first-class services to our clients.

No. No agency can guarantee a number one rank on Google (or any search engine) for any keyword. If you hear SEO agencies guaranteeing position one rankings, run the other way.

The search engine giant is constantly updating its algorithm, which means that what worked yesterday may not work today. That's why it's important to have an experienced Sydney SEO agency that is constantly monitoring your website and making changes accordingly.

At our agency, we take a comprehensive approach to SEO that includes on-page optimisation, link building, and content marketing. We also use the latest tools and techniques to track your website's rankings and progress over time. So while we can't guarantee first place rankings, we can promise that we'll do everything in our power to get you as close to the top as possible.

It depends on various factors, but generally speaking, it can take around six months to see significant improvements in search engine rankings.

Many things go into a successful Sydney SEO strategy, and it's important to remember that SEO is an ongoing process - you can't just do it once and expect to see results for years to come. Tactics like link building and keyword research must be done regularly to stay ahead of the competition.

That said, if you're working with an experienced SEO company, they should be able to give you a good idea of how long the process will take and what kind of results you can expect.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.

Let's chat(08) 9361 9534