Google Search Ads agency

Google Search Ads allow you to quickly catch the eye of potential customers and provide key messages at the top of search results pages. They are the quickest, simplest and often the most effective style of online advertising for your business.

Get targetted traffic with Google Ads

Whether the goal is to increase awareness of a new service, sell more products, or expand an email marketing list, Google Search Ads can play an important role in accomplishing business goals. While Google Search Ad campaigns are cost-effective and relatively quick to set up, they do require expert Google Ads management.

If you want targeted traffic to your website from relevant search results pages, then Paid Search Advertising is the best solution.

How Google Search Ads work

Google Search Ads are the listings that appear on search engine results pages because they have been paid to be included.

They are usually located at the top of the results list – either marked by an area with a lightly coloured background or a small ‘ad’ label, or at the right-hand side of the results page.

To advertise, you identify keywords to bid on in an auction, how much you want to spend, and create groups of those keywords paired with ads.

Google enters the most relevant keyword from your groups into an auction with the maximum bid you’ve specified and the associated ad.

Where your ad is placed is determined by your maximum bid and a quality score (based on click-through-rate, relevance and landing page).

Google Search Ads management

White Chalk Road offers Google Search Ad Management across major online advertising platforms including Google Ads, Bing and Yahoo!

WCR can take the pain out of managing your Google Search Ads campaigns through:

  • Better landing page quality scores
  • Lower average cost per click
  • Accurate goal conversion tracking
  • Adherence to a monthly budget
  • Lower cost per conversion

Frequently asked questions about Google Search Ads

Here are the answers to some common questions that clients ask about Google Search Ads.

Google Search Ads can be a powerful way to grow your business. They are one of the best options to quickly rank at the top of your target markets Google searches when searching your service or products.

Besides this, there are multiple benefits of using a pay-to-play model to advertise and market products or services instead of relying solely on free ones like social media. For example, paid campaigns automatically target users according to their age group, gender, related interests, location and more--this ensures you're reaching a specifically targeted niche.

No matter the size of your company, Google Search Ads can bring qualified customers to you and achieve a desirable ROI.

Google Search Ads are the set of three ads at the top or the bottom of the google search result page.

Google search ads are an advertising opportunity where advertisers pay per click on keywords in which they want to associate. These ads help businesses get more clicks, sales or get more exposure for their business or company.

Advertisers can target consumers by geographic region, age, gender, parental status or income level- towards people who match their ideal customer profile. Furthermore, advertisers don't have to lump all users into one demographic category and miss out on potential customers who don't fit into the general description.

It takes anywhere from a couple of weeks to a few months for your Google Search Ads to become effective.

When waiting for your ads to become effective, something to be aware of is the competitiveness and relevance of your selected keywords. If your keywords are regularly searched, and there is little competition for ad space, they may become effective quicker. However, if there is a low search volume and many companies trying to rank for that keyword, it could take months before results start coming in.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.