Google Ads

Google Search Ads agency

Google Search Ads allow you to quickly catch the eye of potential customers and provide key messages at the top of search results pages. They are the quickest, simplest and often the most effective style of online advertising for your business.

  • Capture active searchers effectively.
  • We focus on cost-effective, high ROI strategies.
  • Create targeted ads that will boost your enquiries.
 
  
 
 
 
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What are Google Search Ads?

Google Search Ads are the listings that appear on search engine results pages because they have been paid to be included.

They are usually located at the top of the results list – either marked by an area with a lightly coloured background or a small ‘ad’ label, or at the right-hand side of the results page.

To advertise, you identify keywords to bid on in an auction, how much you want to spend, and create groups of those keywords paired with ads.

Google enters the most relevant keyword from your groups into an auction with the maximum bid you’ve specified and the associated ad.

Where your ad is placed is determined by your maximum bid and a quality score (based on click-through-rate, relevance and landing page).

 

Are Google Search Ads right for you?

Whether the goal is to increase awareness of a new service, sell more products, or expand an email marketing list, Google Search Ads can play an important role in accomplishing business goals. While Google Search Ad campaigns are cost-effective and relatively quick to set up, they do require expert Google Ads management.

If you want targeted traffic to your website from relevant search results pages, then Paid Search Advertising is the best solution for you.

Work with us

Our approach

White Chalk Road offers Google Search Ad Management across major online advertising platforms including Google Ads, Bing and Yahoo!

WCR can take the pain out of managing your Google Search Ads campaigns through:

  • Better landing page quality scores
  • Finding keywords with high search volume, but low competition
  • Lower average cost per click
  • Accurate goal conversion tracking
  • Adherence to a monthly budget
  • Lower cost per conversion

Work with us

Success story

Tunnel Vision

Tunnel Vision are Perth’s experts in blocked drains, pipe relining and trenchless plumbing technology, with over 20 years of industry experience and knowledge ready to assist homes and businesses alike across the metropolitan area.

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Organic traffic

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Google Ads conversion rate
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Google Search Ads frequently asked questions

Get Answers. Here are the answers to some common questions clients ask about Google Search Ads.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

Google Search Ads can be a powerful way to grow your business. They are one of the best options to quickly rank at the top of your target markets Google searches when searching your service or products.

Besides this, there are multiple benefits of using a pay-to-play model to advertise and market products or services instead of relying solely on free ones like social media. For example, paid campaigns automatically target users according to their age group, gender, related interests, location and more--this ensures you're reaching a specifically targeted niche.

No matter the size of your company, Google Search Ads can bring qualified customers to you and achieve a desirable ROI.

Google Search Ads are the set of three ads at the top or the bottom of the google search result page.

Google search ads are an advertising opportunity where advertisers pay per click on keywords in which they want to associate. These ads help businesses get more clicks, sales or get more exposure for their business or company.

Advertisers can target consumers by geographic region, age, gender, parental status or income level- towards people who match their ideal customer profile. Furthermore, advertisers don't have to lump all users into one demographic category and miss out on potential customers who don't fit into the general description.

It takes anywhere from a couple of weeks to a few months for your Google Search Ads to become effective.

When waiting for your ads to become effective, something to be aware of is the competitiveness and relevance of your selected keywords. If your keywords are regularly searched, and there is little competition for ad space, they may become effective quicker. However, if there is a low search volume and many companies trying to rank for that keyword, it could take months before results start coming in.

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What our clients are saying

  
 
 
  
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 Dee Ray 
 
25 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Alex Hamilton from White Chalk Road is an exceptional SEO and GEO specialist with deep digital‑marketing expertise and a level of care that is genuinely world‑class. His attention to detail, strategic thinking and commitment to delivering real results for his clients sets him apart in an industry where quality varies widely.

The biggest problem Alex solves is underperforming websites — and he does it with clarity, precision and a proven framework that helps businesses finally get noticed online. His ability to diagnose what’s holding a website back, implement the right SEO structure, and guide clients through the process is outstanding.

I can highly recommend Alex to anyone looking to improve their digital presence, strengthen their online visibility, or turn a stagnant website into a high‑performing asset. He is the person I confidently connect clients with, knowing they will be supported with expertise, care and genuine dedication to their success.
  
 
 
 
 
 
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 justin cohen 
 
28 days ago
 
 
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What a great company to deal with , super efficient and creative !!
  
 
 
 
 
 
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 Joanna Revilla 
 
77 days ago
 
 
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They are the best!!!Prompt at returning our emails and did everything that we wanted and more. Plus Sarah gave great advice on improving our AI search optimization.
  
 
 
 
 
 
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 Rolo Media 
 
118 days ago
 
 
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White Chalk Road, and especially Alex, are fantastic for local SEO in Perth. Their expertise has significantly boosted our local online presence. If you're a Perth business wanting to improve your local search results, definitely get in touch with Alex and their team, local SEO is their bread and butter!
  
 
 
 
 
 
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 Mike Heathcote 
 
118 days ago
 
 
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Must be something in the Swan River water, because in the Eastern States it is hard to find the level of knowledge, attention to detail and communication skill practiced by Alex and his team at White Chalk Road. We are a Building Inspection business, and I've tried the water in both Sydney Harbour and the Yarra, it's been a bitter experience in both cities. So, I am very happy to support and endorse my business friends at White Chalk Road in WA, who practice the rare gifts of truth, honesty, realistic expectations and deliver on ROI.
  
 
 
 
 
 
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 Michael Swan 
 
176 days ago
 
 
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We’ve been working with White Chalk Road for our SEO and marketing, and honestly the service from Tessa and the team has been outstanding.

Tessa genuinely goes above and beyond for our business. She’s proactive, responsive, easy to work with, and you can tell she truly cares about getting results for her clients, not just ticking boxes.

One thing that really stood out was when our company won the Small Business Champion Award. Tessa organised a press release and helped get the story out there, which created great exposure for our business and made the whole achievement feel even more special. She didn’t have to do that, but she did, and that level of effort says a lot about the way White Chalk Road operates.

It’s rare to find a company that combines professionalism, strategy, communication, and genuine care for their clients this well. Highly recommend White Chalk Road to any business looking for an SEO and marketing company that actually puts in the effort and wants to see you succeed.
  
 
 
 
 
 
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 Rosalie Aitken 
 
294 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I had a great experience working with WCR when they conducted an SEO audit and implemented a number of improvements across our company website. Alex, who led the work, was super approachable, extremely knowledgeable and easy to talk to. Very happy with the outcomes and will gladly work with WCR again.
  
 
 
 
 
 
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 Bec R 
 
351 days ago
 
 
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Alex Hamilton presented a brilliant workshop recently for the Digital Solutions Program. The information provided was comprehensive, easy to understand and the perfect way to educate small businesses around the rapid changing landscape of AI search, SEO and websites. We look forward to having Alex back again as a presenter to further educate small business owners across WA, QLD and NT.
  
 
 
 
 
 
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 Mandar Bapat 
 
414 days ago
 
 
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Just sharing my great experience with White Chalk Road in setting up Google Profile for my business. In the DIY nation, I tried and failed a couple of times. I was about to give up, then glad I reached out Alex of White Chalk Road for help. Their step by step guidance made it so easy to apply and to get verified. I am excited to work with you in building the online presence for my business. All the best!
  
 
 
 
 
 
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 Justin Sideris 
 
490 days ago
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
White Chalk Road, and in particular Alex Hamilton, are a knowledgeable bunch of SEO experts. They always keep their clients' best interests at heart and makes us unwaveringly confident as web developers in sending clients their way, for local seo, collaborating on on-page optimisation, or even helping clients with getting more of their own google business reviews. Very grateful to have met Alex and the wider White Chalk team. ★★★★★ 100% 5 star rating. Do recommend.