AI Search

Get found in ChatGPT

ChatGPT is now used by hundreds of millions of people worldwide. In Australia, upwards of 10 million people engage with the platform regularly.

White Chalk Road can help your business appear in these conversations with strategic ChatGPT Ads, so you can reach customers when they are asking questions, exploring options and making decisions. Our team will help you:

  • Develop a ChatGPT Ads strategy tailored to your business.
  • Reach customers as they ask relevant questions.
  • Create ads that help turn interests into enquiries.
 
  
 
 
 
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Sarah and Tessa reviewing ChatGPT research on a laptop, discussing insights and strategy.

What are ChatGPT Ads?

ChatGPT Ads are paid placements inside the ChatGPT interface that help your business appear when people are asking questions, exploring options, and making decisions.

This is a new digital advertising environment where users rely on conversational AI to help inform their decisions. Unlike traditional channels, ads in ChatGPT are integrated within conversations, helping your brand reach users in a more personal, context-driven environment.

  • Reach users during active discovery
  • Integrate with existing digital channels
  • Support high-intent decision making

 

Future-ready your business with AI Search & ChatGPT Ads

As ChatGPT and AI-powered platforms become a key part of how people search for answers, White Chalk Road helps Perth and Australian businesses prepare for this evolving landscape by aligning your ChatGPT Ads with existing  SEO and GEO services to maximise visibility across multiple platforms.

Our team identifies the best opportunities for your ChatGPT Ads, ensuring your campaigns reach customers as they ask questions, compare options, and make decisions.

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Alex discussing why ChatGPT Ads are important for businesses

Why getting found in ChatGPT matters for your business?

A rising number of people are using ChatGPT to ask questions, explore options, and research services. Businesses that appear in these conversations can influence decision-making at the moment it matters most.

ChatGPT Ads integrate directly within the conversation, helping your brand reach potential customers in a context-driven way while complementing your existing digital marketing efforts.

Early adoption can give your business an advantage as AI-powered search grows, allowing you to test, learn, and refine your campaigns before the space becomes crowded.

Google Ads vs ChatGPT Ads

As search behaviour changes, businesses in Perth and across Australia now have multiple ways to reach customers online: Google Ads and ChatGPT Ads are both powerful, but they work differently and serve different user intents.

Google Search Ads

ChatGPT Ads
Placement Google SERPS ChatGPT responses
Targeting Keywords Prompts
Competition Can be highly competitive depending on the industry Emerging advertising channel with potentially less competition
Cost Higher Lower
Advantage Immediate targeted visibility Early opportunity to get in before your competitors

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Drae creating and managing ChatGPT Ads campaigns on his computer

Our approach

White Chalk Road helps businesses plan, launch and optimise ChatGPT Ads so they appear in front of customers asking the right questions at the right time. Our services focus on visibility, messaging and measurable results across conversational search, covering:

  • ChatGPT Ads strategy
  • Customer intent research
  • Ad messaging and landing page guidance
  • Campaign monitoring and optimisation
  • Integration with wider marketing strategy
  • Education and reporting

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The benefits of driving growth with ChatGPT Ads

 

Access emerging channels Position your business for the future by increasing visibility across AI platforms as conversational search becomes a key driver of discovery.
Influence every stage of the funnel Strategically align your ads with user intent and conversation context to maximise relevance and engagement.
Target different users Expand your reach to multiple locations and diverse audiences, leveraging the global nature of AI search platforms.
Leverage lower competition Stand out from competitors and increase brand exposure in a less crowded space.
Build authority early Establish trust as people increasingly rely on ChatGPT’s responses for information and recommendations.
Capture valuable user signals Learn from interactions, queries, and preferences to refine your advertising strategy while maintaining user trust.

Success story

Sana living home with a dark, modern kitchen area.

Sana Living

Sana Living are registered NDIS housing providers, offering support to participants who want to explore their eligibility for NDIS homes. They provide a range of specialist disability accommodation options throughout WA, SA and QLD.

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Organic users

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View Case Study

ChatGPT Ads FAQ

Get Answers. Here are the answers to some common questions clients ask about ChatGPT Ads.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

ChatGPT Ads appear inside the AI interface when users ask questions or explore options. Ads are shown in context, allowing your company to reach audiences during high-intent discovery moments.

These placements work alongside responses in a way that is relevant, non-disruptive, and respects sensitive user data.

Begin by defining your goals and understanding your audience. Using the ad manager, your company can set up campaigns that target high-intent users while complementing your existing web, SEO and social media marketing.

White Chalk Road can guide you through strategy, messaging, campaign setup, and ongoing optimisation to maximise revenue and visibility.

Businesses can use a combination of sponsored placements and in-conversation ads to reach users inside ChatGPT. These paid placements appear as cards or banners integrated alongside the AI responses, helping your brand stand out without disrupting the conversation.

Ads can be delivered across both free and premium ChatGPT plans, and targeting can be refined based on conversation topics, user signals, or relevant regulated topics. This approach helps your company reach users effectively while maintaining trust and respecting user privacy.

User trust is central. Advertisers cannot see individual chat history or conversation content. All performance insights come from aggregated, anonymised reporting. Ads are clearly separate from conversational responses, so people trust ChatGPT while still engaging with your brand.

ChatGPT Ads lets your company appear alongside helpful answers in AI-driven conversations, providing contextually relevant information without being disruptive.

By aligning ad placements with user intent and delivering value in conversational AI, businesses can strengthen credibility and ensure people trust ChatGPT for answers while discovering your brand.

White Chalk Road tracks and reports on your ChatGPT Ads performance for you. Using Ads Manager and tracking links, we provide insights on impressions, clicks, spend, click-through rates, and conversions.

You’ll receive easy-to-digest reports showing how ads perform on your website, along with aggregated insights from AI interactions, comments, and overall engagement. This helps refine targeting, optimise placements, and ensure your campaigns achieve the intended results.

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What our clients are saying

  
 
 
  
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 Dee Ray 
 
19 days ago
 
 
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Alex Hamilton from White Chalk Road is an exceptional SEO and GEO specialist with deep digital‑marketing expertise and a level of care that is genuinely world‑class. His attention to detail, strategic thinking and commitment to delivering real results for his clients sets him apart in an industry where quality varies widely.

The biggest problem Alex solves is underperforming websites — and he does it with clarity, precision and a proven framework that helps businesses finally get noticed online. His ability to diagnose what’s holding a website back, implement the right SEO structure, and guide clients through the process is outstanding.

I can highly recommend Alex to anyone looking to improve their digital presence, strengthen their online visibility, or turn a stagnant website into a high‑performing asset. He is the person I confidently connect clients with, knowing they will be supported with expertise, care and genuine dedication to their success.
  
 
 
 
 
 
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 justin cohen 
 
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What a great company to deal with , super efficient and creative !!
  
 
 
 
 
 
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 Joanna Revilla 
 
71 days ago
 
 
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They are the best!!!Prompt at returning our emails and did everything that we wanted and more. Plus Sarah gave great advice on improving our AI search optimization.
  
 
 
 
 
 
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 Rolo Media 
 
112 days ago
 
 
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White Chalk Road, and especially Alex, are fantastic for local SEO in Perth. Their expertise has significantly boosted our local online presence. If you're a Perth business wanting to improve your local search results, definitely get in touch with Alex and their team, local SEO is their bread and butter!
  
 
 
 
 
 
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 Mike Heathcote 
 
112 days ago
 
 
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Must be something in the Swan River water, because in the Eastern States it is hard to find the level of knowledge, attention to detail and communication skill practiced by Alex and his team at White Chalk Road. We are a Building Inspection business, and I've tried the water in both Sydney Harbour and the Yarra, it's been a bitter experience in both cities. So, I am very happy to support and endorse my business friends at White Chalk Road in WA, who practice the rare gifts of truth, honesty, realistic expectations and deliver on ROI.
  
 
 
 
 
 
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 Michael Swan 
 
170 days ago
 
 
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We’ve been working with White Chalk Road for our SEO and marketing, and honestly the service from Tessa and the team has been outstanding.

Tessa genuinely goes above and beyond for our business. She’s proactive, responsive, easy to work with, and you can tell she truly cares about getting results for her clients, not just ticking boxes.

One thing that really stood out was when our company won the Small Business Champion Award. Tessa organised a press release and helped get the story out there, which created great exposure for our business and made the whole achievement feel even more special. She didn’t have to do that, but she did, and that level of effort says a lot about the way White Chalk Road operates.

It’s rare to find a company that combines professionalism, strategy, communication, and genuine care for their clients this well. Highly recommend White Chalk Road to any business looking for an SEO and marketing company that actually puts in the effort and wants to see you succeed.
  
 
 
 
 
 
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 Rosalie Aitken 
 
288 days ago
 
 
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I had a great experience working with WCR when they conducted an SEO audit and implemented a number of improvements across our company website. Alex, who led the work, was super approachable, extremely knowledgeable and easy to talk to. Very happy with the outcomes and will gladly work with WCR again.
  
 
 
 
 
 
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 Bec R 
 
345 days ago
 
 
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Alex Hamilton presented a brilliant workshop recently for the Digital Solutions Program. The information provided was comprehensive, easy to understand and the perfect way to educate small businesses around the rapid changing landscape of AI search, SEO and websites. We look forward to having Alex back again as a presenter to further educate small business owners across WA, QLD and NT.
  
 
 
 
 
 
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 Mandar Bapat 
 
408 days ago
 
 
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Just sharing my great experience with White Chalk Road in setting up Google Profile for my business. In the DIY nation, I tried and failed a couple of times. I was about to give up, then glad I reached out Alex of White Chalk Road for help. Their step by step guidance made it so easy to apply and to get verified. I am excited to work with you in building the online presence for my business. All the best!
  
 
 
 
 
 
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 Justin Sideris 
 
484 days ago
 
 
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White Chalk Road, and in particular Alex Hamilton, are a knowledgeable bunch of SEO experts. They always keep their clients' best interests at heart and makes us unwaveringly confident as web developers in sending clients their way, for local seo, collaborating on on-page optimisation, or even helping clients with getting more of their own google business reviews. Very grateful to have met Alex and the wider White Chalk team. ★★★★★ 100% 5 star rating. Do recommend.