A Perth SEO & digital marketing agency

Get real traffic & conversions from Perth's longest-running specialist SEO agency.

Providing real & reliable results to Perth businesses

We are a specialised Perth SEO Agency, with over 20 years of experience helping Perth business’ get found online by their customers. Search Engine Optimisation (SEO) is the process of gearing your website, to ensure it appears at the top of Google search results.

When your potential customers are searching for your products or services, you need to be there, with a Google listing that stands out from the crowd. Our SEO Perth services will help ensure you appear, right when your customers are searching for your product or service.

It is important to understand that every SEO Strategy is different and will be constantly evolving in line with industry trends. Google are always refining their algorithm, so strategies which worked two years ago, no longer work today. As a Google Premier Partner, our Search Marketing Managers (experienced SEO team) stay up to date with all Google updates and industry changes and will continue to modify your campaign, to ensure it keeps working.

SEO is not “set and forget” – changes are constant, and you need to keep ahead of your competitors, to ensure long term success. We run regular competitor analysis over the lifetime of your service, to keep you in first position.

With over 20+ years of experience in search engine optimisation starting in 1999 (less than 1 year after Google was founded), servicing customers in Perth and throughout WA, we know how to get your business more leads and sales via your website.

Looking for SEO in Perth? Talk to an expert today, to boost organic traffic from Google and grow your business online.

A conversion-based Perth SEO campaign built on 20+ years of industry insight

Revenue first

Your digital marketing should cost you nothing – our strategies are designed to maximise return on investment (ROI). We put in place clearly defined KPIs so you know you are getting a return on your marketing spend – in short, we make you money.

Our Search Marketing Managers analyse your KPIs daily and you receive tailored, transparent monthly reports, delivered by your Perth based Search Marketing Manager, so you fully understand the value of your SEO service and return on investment. We don’t give you generic dashboards or fudged Google data, we customise your analytics into easy-to-read reports which provide actionable insights and clear ROI data.

Online conversions

One of the most important KPI for your SEO service is the conversion rate. The digital strategy for your business is tailored to maximise conversions with on-page SEO – as this is the true measure of a successful SEO campaign. During your initial strategy set up, we discuss the conversions which matter to your business – we don’t count website page views as a conversion – only significant actions performed by your target customer.

We get your phone ringing, increase online quotes, bookings and appointments. The aim of your on-page SEO strategy is to increase customer leads and sales, which we do through a tailored strategy to increase your conversions.

Qualified traffic

Your Google search engine optimisation strategy will increase the number of people visiting your website – but not just “anyone”. Our custom approach ensures we get the right people to your website from Google to bring you results. By performing in-depth market research, we ensure we are sending qualified website traffic and leads through to your website – people who are interested and ready to purchase your product or service.

How do we do this? With 20+ years’ experience in the SEO Perth industry, we understand the West Australian market and how to attract the best customers for your business. Every business is different, and we do thorough industry and competitor research, to increase qualified traffic to your website. We understand that online strategy is not ‘one-size-fits-all’, so we create a unique and holistic strategy for your individual business.

Keyword focus

After understanding the conversions that matter most to you, and understanding the interests of your ideal customers, we create a Perth SEO strategy to identify the most common ways people are searching for your business on Google – aka keyword research and search terms. We use several specialised tools to give us accurate search result data and ensure we focus every page of your website to target the most qualified, high-value SEO keywords outlined in our keyword research document.

We don’t give you a “20 keyword” plan – we endeavour to get you found for as many keywords on the front page of Google as possible. Most businesses should be found for hundreds, if not thousands of different keywords which are relevant to your business. We would never put a limit on this, we will continue to increase the number of keywords you are found for over the entirety of your service.

Working with Perth's leading businesses

White Chalk Road implement digital marketing strategies and content optimisation collaboratively with Perth’s leading businesses, to help them dominate online. Our Search Marketing Managers become an extension of your marketing team and are constantly suggesting ways to improve all aspects of content and marketing plans.

Industry-leading Perth SEO team

That understand how Google’s search engine works.

SEO is fundamentally about understanding how Google’s search engine algorithm works, and ensuring your website is optimised, to give it the best chance of being ranked highly in Google search results. This is the basic premise of how to gain exceptional SEO results.

The Google search system is a highly complex algorithm, which needs to rank websites, on a huge scale, with over 5.8 billion searches per day. So how do they do this? Well, there are over 200 search signals in Google, relating to a website, which Google then uses to gauge the most relevant websites with the best content to show in search engine result pages.

Our job as SEO Perth experts is to keep up to date with any changes to Google search signals and evolve our search engine optimisation (SEO) and content strategies to keep you ahead of the game. You can trust that our SEO company will continue to invest in our Search Marketing Managers to keep them ahead of the curve, keeping your business at the forefront of your industry.

Scott Collins – Managing Director of White Chalk Road

Our Perth SEO services

Understanding the four pillars of SEO

Local SEO Perth

Local SEO helps potential customers discover your business and find you via Google Maps whilst also increasing organic traffic from Google search engine result pages (SERPs). It is an excellent way to reach people in your local area who are searching for your product or service – allowing you to boost SEO results. A Local SEO strategy (using Google My Business) is always included in your SEO services. We will help optimise content and increase the authority of your local listing 429 in both Google My Business and Bing.

Local Perth SEO will:

  • Help customers in your area find you on Google
  • Show your business on Google & Apple Maps
  • Local SEO will increase traffic to your website

Technical website SEO

Technical SEO optimisation refers to everything to do with the backend or “code” of your website. Your website needs to be easy to crawl and index, so it loads fast and keeps users engaged, boosting your online presence and results. While our SEO experts run a primary SEO audit and routine ongoing Technical SEO checks, we also pay close attention to CRO (Conversion Rate Optimisation) to understand your website users and boost conversions.

Technical website SEO will:

  • Ensure you have clean code that is easy for search engines to index
  • Improve your visibility in search results
  • Improve the user experience on your site

Perth-based SEO copywriting

A large part of a successful SEO strategy is high-quality content marketing. Both on and offsite content marketing can help increase the relevance and authority of your website, to rank higher in Google.

The best SEO copywriting not only pleases search engines but also helps sell your product or service to your potential customer. Having content written locally will also help boost your local SEO campaign.

SEO copywriting will:

  • Help you rank in Google and other search engines
  • Sell your product or service
  • Help get you found for more long-tail keywords

Internal and external linking

Internal and external link building boosts the domain authority of your website and builds trust in Google’s eyes, to help you show up at the top of results and increase your online presence. Internal links within content help both users and Google understand and navigate your site.

External links within content will help build trust and the “reputation” of your website, by demonstrating trust in your site from other businesses. Link Building is essential for all digital marketing and SEO strategies and should be a priority for all SEO agencies.

Internal and external linking will:

  • Build Domain Authority
  • Improve User Experience
  • Increase Organic Rankings

How to pick a Perth SEO agency

With so many SEO Service Providers claiming to be ‘SEO experts’ it can be hard to choose the right SEO specialist for your business. We recommend you check Google My Business Reviews, along with asking for trade-specific references from any suppliers you are engaging with.

Being Perth locals, we also love being able to meet face-to-face with our clients on a regular basis, so consider whether this is something that is also important to you when searching for an SEO company. Perth is in its own unique time zone, so even getting in touch with people in the eastern states can be a nightmare with time differences. Having content written locally also helps your business engage with local customers.

Google advises you to seek out search engine optimisation professionals when launching a new website 429 or going through a website redesign, to ensure the site is built with SEO in front of mind. We offer the best SEO services which always start with a website audit, so we can fix any technical SEO issues that may be impeding you’re your chances of ranking. We then move on to a full content audit of existing copy, while writing additional content if we see the potential to reach additional SEO keywords.

Perth SEO agency backed by industry research

We use the latest and most innovative SEO tools and content optimisation tools to gain actionable insights into your SEO Perth Strategy. As a leading SEO agency, White Chalk Road invest heavily in industry-leading tools to ensure your website is a step ahead of your competition providing a high-quality and memorable experience for your users. We also run an SEO audit on your website to check for any technical issues.

ahrefs Leading link audit tool.
SEMrush Industry keyword and topic research tool.
SE Ranking Keyword ranking tracker.
Screaming Frog Website audit crawler and technical website review tool.
Social Pilot Social media scheduling tool.
GTmetrix Website technical performance and speed audit tool.

Benefits of industry tools

So how exactly do these tools boost organic traffic to your website and help your website reach the first page of Google?

Well, alone these tools provide little value. However, when used by experienced SEO specialists who use these leading SEO tools daily, our SEO process and content optimisation techniques allows us to notice keyword and traffic trends, the potential for your business to grow and use our digital marketing skills to implement evolving strategies that will boost ROI.

SEO Perth frequently asked questions

Your Perth SEO frequently asked questions answered.

SEO (Search Engine Optimisation) is the process of optimising your business website and content for both search engines and users to help your business website get found online on the search engine results page.

Google (the world's largest search engine) uses an advanced and complicated algorithm in order to rank websites in their Search Engine Results Pages (SERPs) from first to last. With over 20+ years in the industry and advanced knowledge of white-hat Perth SEO practices, White Chalk Road has a strong understanding of how to improve the rankings of your website and generate a higher percentage of conversions from site visitors.

The SEO costs and the budget you should set for SEO is dependent on your unique situation and recommended marketing strategy.

The costs of search engine optimisation services will vary depending on whether you have a large or small business website, few or many products or services and most importantly, your starting SEO keyword positions.

For example, if you’ve already had a business website for many years and rank quite high, due to the SEO efforts that have been put in already, you’ll require a reduced SEO service compared to a company that ranks very poorly or is starting a new business.

The best way to find out the cost for your site is to get in touch with us and after an SEO review of your website and your objectives, we can give you an indicative cost or prepare a full SEO proposal for you.

Our SEO work is completed in house. Our search marketing managers are Perth-based professionals who understand the local Perth market allowing your website to reach the first page of Google locally. Our account managers are highly trained and knowledgeable in all aspects of SEO and online marketing best practices.

They maintain up to date SEO knowledge and monitor changes to search engine algorithms and optimisation best practices implemented during your online marketing strategy.

No. No one can guarantee a number one rank on Google (or any search engine), for any keyword – get it straight from Google. If you hear that other SEO agencies are guaranteeing position 1 rankings, run the other way.

The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and a realistically expected target growth for that average over an agreed period.

Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.

Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For a high-quality optimised business website, more targeted traffic will mean more leads generated or conversions for your business. This should be one of your primary business goals.

When it comes to SEO, there are no tricks or secret tactics that will make your business website quickly rank at number one on search engine results pages.

Long-term favourable results rely on the implementation of recommended best practices to make your website search friendly and easy for visitors to use.

If you have a quality website that provides a good experience to site visitors and is technically sound you will see the benefits of higher ranking in search results and more visitors delivered to your site.

This takes time to achieve and involves first analysing and making improvements to your website before you will see any potential benefit for your business. It can take between six and 12 months before changes start to have a positive impact. Our experienced SEO consultants will explain the timeframe we'd expect you to see a positive ROI during your initial meeting.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.