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Reputable Perth SEO Services

From White Chalk Road

We are a specialised Perth SEO Agency, with over 20 years’ experience helping Perth business’ get found online by their customers. Search Engine Optimisation (SEO) is the process of gearing your website, to ensure it appears at the top of Google search results.

When your potential customers are searching for your products or services, you need to be there, with a listing that stands out from the crowd. Our SEO Perth services will help ensure you appear, right when your customers are searching for your product or service.

It is important to understand that every SEO Strategy is different and will be constantly evolving in line with industry trends. Google are always refining their algorithm, so strategies which worked two years ago, no longer work today. As a Google Premier Partner, our Search Marketing Managers stay up to date with all Google updates and industry changes and will continue to modify your campaign, to ensure it keeps working.

SEO is not “set and forget” – changes are constant, and you need to keep ahead of your competitors, to ensure long term success. We run regular competitor analysis over the lifetime of your service, to keep you in first place.

With over 20+ years of experience starting in 1999 (less than 1 year after Google was founded), servicing customers in Perth and throughout WA, we know how to get your business more leads and sales via your website.

Talk to an expert today, to grow your business online.

A Conversion-Based Approach to Perth SEO

Built On 20+ Years of Industry Insight

revenue first

Revenue First

Your Digital Marketing should cost you nothing – our strategies are designed to maximise return on investment. We put in place clearly defined KPIs so you know you are getting a return on your marketing spend – in short, we make you money.

Our Search Marketing Managers analyse your KPIs daily and you receive tailored, transparent monthly reports, delivered by your Perth based Search Marketing Manager, so you fully understand the value of your SEO service. We don’t give you generic dashboards or fudged data, we customise your analytics into easy-to-read reports which provide actionable insights and clear ROI data.

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Online Conversions

One of the most important KPI for your SEO service is conversions. Your digital strategy is tailored to maximise conversions – as this is the true measure of a successful SEO campaign. During your initial strategy set up, we discuss the conversions which matter to you – we don’t count website page views as a conversion – only significant actions performed by your target customer.

We get your phone ringing, increase online quotes, bookings and appointments. The aim of your SEO strategy is to increase customer leads and sales, which we do through a tailored strategy to increase your conversions.

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Qualified Traffic

Your SEO Strategy will increase the number of people visiting your website – but not just “anyone”. Our custom approach ensures we get the right people to your website. By performing in-depth market research, we ensure we are sending qualified leads through to your website – people who are interested and ready to purchase your product or service.

How do we do this? With 20+ years’ experience in the SEO Perth industry, we understand the West Australian market and how to attract the best customers for your business. Every business is different, and we do thorough industry and competitor research, to increase qualified traffic to your website. We understand that online strategy is not 'one-size-fits-all', so we create a unique and holistic strategy for your individual business.

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Keyword Focus

After understanding the conversions that matter most to you, and understanding the interests of your ideal customers, we create a Perth SEO strategy to identify the most common ways people are searching for your business. We use several specialised tools to give us accurate search result data and ensure we focus every page of your website to target the most qualified, high value keywords.

We don’t give you a “20 keyword” plan – we endeavour to get you found for as many keywords as possible. Most businesses should be found for hundreds, if not thousands of different keywords which are relevant to your business. We would never put a limit on this, we will continue to increase the number of keywords you are found for over the entirety  of your service.

Working With Perth's Leading Companies

Dominating Their Niche Online Both Locally & Nationally

White Chalk Road work collaboratively with Perth’s leading businesses, to help them dominate online. Our Search Marketing Managers become an extension of your marketing team and are constantly suggesting ways to improve all aspects of marketing plans.

Perth SEO Case Studies

Real Results Built On Years Of Experience

White Chalk Road have been working with Perth businesses for over 20 years. Below are some recent case studies, from our happy Perth clients. We are also happy to provide industry specific references and feel free to check out our 45+ 5 star reviews on Google, to hear from more satisfied Perth businesses.

Complete Film Solutions

Trusting An Experienced Perth SEO Team

Complete Film Solutions are a licensed 3M window film installer, installing window tinting and signage in both commercial and residential markets. They joined WCR in October 2017 to help develop a new website with an SEO optimised site structure, along with implementing a tailored SEO Strategy, to increase leads and sales for their business.

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Instant Waste Management

Being Found Online With Perth SEO

Instant Waste Management are Perth’s largest privately owned waste management recycling facility in WA. They are a family owned and run business who have grown exponentially over the past 15+ years thanks to effective SEO strategy focusing on key Perth suburbs and keywords that bring qualified leads.

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Industry-Leading Perth SEO Team

That Understand How Google's Search Engine Works

SEO is fundamentally about understanding how Google’s search engine algorithm works, and ensuring your website is optimised, to give it the best chance of being ranked highly in search results.

The Google search system is a highly complex algorithm, which needs to rank websites, on a huge scale, with over 5.8 billion searches per day. So how do they do this? Well, there are over 200 search signals, relating to a website, which Google uses to gauge the most relevant websites to show in search results.

Our job as SEO Perth experts is to keep up to date with any changes to the search signals and evolve our SEO strategies to keep you ahead of the game. You can trust that we will continue to invest in our Search Marketing Managers to keep them ahead of the curve, keeping your business at the forefront of your industry.

> Scott Collins - Managing Director of White Chalk Road

Scott Collins

Our Perth SEO Services

Understanding The Four Pillars Of SEO

Local Perth SEO

Local SEO Perth

Local SEO helps potential customers discover your business and find you via Google Maps. It is an excellent way to reach people in your local area, who are searching for your product or service. A Local SEO strategy is always included in your SEO services. We will help optimise and increase the authority of your local listing in both Google My Business and Bing.

Local Perth SEO Will:

  • Help customers in your area find you
  • Show your business on Google & Apple Maps
  • Increase traffic to your website
Technical Website SEO

Technical Website SEO

Technical SEO refers to everything to do with the backend or “code” of your website. Your website needs to be easy to crawl and index, so it loads fast and keeps users engaged. While our Search Marketing Managers run routine Technical SEO checks, we also pay close attention to CRO (Conversion Rate Optimisation) to understand your website users and boost conversions.

Technical Website SEO Will:

  • Ensure you have clean code that is easy for search engines to index
  • Improve your visibility in search results
  • Improve user experience on your site
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Perth Based SEO Copywriting

A large part of a successful SEO strategy is quality content marketing. Both on and offsite content marketing can help increase the relevance and authority of your website, to rank higher in Google.

Good SEO copywriting not only pleases search engines, it also helps sell your product or service to your potential customer.

SEO Copywriting Will:

  • Help you rank in Google and other search engines
  • Sell your product or service
  • Help get you found for more long-tail keywords
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Internal & External Linking

Internal and external linking builds the authority of your website in Google’s eyes, to help you show up at the top of search results. Internal links help both users and Google understand and navigate your site.

External links help build the “reputation” of your website, by demonstrating trust in your site from other businesses.

Internal/External Linking Will:

  • Build Domain Authority
  • Improve User Experience
  • Increase Organic Rankings

How To Pick A Perth SEO Agency

Trusted Results With Perth's Leading Brands

With so many SEO Service Providers claiming to be ‘experts’ it can be hard to choose the right provider. We recommend you check Google My Business Reviews, along with asking for trade specific references from any suppliers you are engaging with.

Being Perth locals, we also love being able to meet face-to-face with our clients on a regular basis, so consider whether this is something that is also important to you. Perth is on its own unique time zone, so even getting in touch with people in the eastern states can be a nightmare with time differences.

Google advises you to seek out an SEO professional when launching a new website or going through a website redesign, to ensure the site is built with SEO in front of mind. Our SEO services always start with a website audit, so we can fix any technical SEO issues that may be impeding you’re your chances of ranking.


White Chalk Road have been trading in Perth for over 20 years. We are specialists in our field and will continue to evolve and improve for decades to come. Our Search Marketing Managers strive to become an extension of your team.


SEO is a complicated science – but we help you make sense of it. Every month, you’ll receive a customised report to track progress to date and ensure that we are achieving your KPIs. We understand what's most important to a business.

Proven Success

We have been implementing successful SEO strategies for our Perth clients for over 20 years. Check out our range of case studies or ask us for current client references you can call to vouch for our services.

We have been proudly based in Perth for over 20 years and all our staff work in our Perth office – no outsourcing. We are available for face-to-face meetings throughout the lifetime of your service, in our Perth office or at your premises.

Speak To The Perth SEO Professionals

Perth SEO Backed By Industry Research

Using World-Leading SEO & Online Marketing Tools

We use the latest and most innovative SEO tools to gain actionable insights into your SEO Perth Strategy. White Chalk Road invest heavily in industry leading tools to ensure your website is a step ahead of your competition.


Don't Take Our Word For It

White Chalk Road Have Achieved A 5-Star Rating from Over 45 Clients on Google

Perth Gatemakers
Perth Gatemakers
2 weeks ago
With White Chalk Road there is no smoke and mirrors. They deliver transparent, measurable results, along with a professional service. We have been with White Chalk Road for years and would highly recommend them.
Gerri Ranieri
Gerri Ranieri
a month ago
I have been working with White Chalk Road for over 10 years when Charles Ryder first started his business. From the outset they have been professional and are focused on achieving results for business. Felicity Allen keeps our campaigns on track and on budget, and we are very happy with the improved visibility we have enjoyed through her efforts on SEO and Adwords. Felicity is very thorough with her reporting and keeps us organised ! Thanks from the team at Urban Direct Wholesale.
Chris Bucktin
Chris Bucktin
4 months ago
White Chalk Road have been fantastic in their advice and service on all things to do with digital marketing, would recommend them without reservation. Fantastic, down to earth people.
Meg Green
Meg Green
3 months ago
Honest and reliable SEO company in Perth. Recommend.
Adam Clune
Adam Clune
4 months ago
Great team, excellent advice, solid results.

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SEO Perth FAQs

Your SEO Questions, Answered.

What Is SEO?

SEO (Search Engine Optimisation) is the process of optimising your website for both search engines and users to help your website get found online.

Google (the world's largest search engine) uses an advanced and complicated algorithm in order to rank websites in their Search Engine Results Pages (SERPs) from first to last. With over 20+ years in the industry and advanced knowledge of white-hat Perth SEO practices, White Chalk Road have a strong understanding of how to improve the rankings of your website, and generate a higher percentage of conversions from site visitors.

How Much Does Perth SEO Cost?

The cost and the budget you should set for SEO is dependent on your unique situation.

The costs will vary depending on whether you have a large or small website, few or many products or services and most importantly, your starting position.

For example, if you’ve already had a website for many years and rank quite high, due to the efforts that have been put in already, you’ll require less service than a company that ranks very poorly or is starting a new business.

The best way to find out the cost for your site is to get in touch with us and after a review of your website and your objectives we can give you an indicative cost or prepare a full proposal for you.

Does White Chalk Road Outsource SEO Work?

No. Our search marketing managers are Perth-based professionals who understand the local Perth market. Our staff are highly trained and knowledgeable in all aspects of SEO and online marketing best practices.

They maintain up to date knowledge and monitor changes to search engine algorithms and optimisation best practices.

Can You Guarantee #1 Rankings?

No. No one can guarantee a number one rank on Google (or any search engine), for any keyword – get it straight from Google.

The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and a realistic expected target growth for that average over an agreed period.

Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.

Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For an optimised website, more targeted traffic will mean more leads generated or conversions for your business.

How Long Does SEO Take?

When it comes to SEO, there are no tricks or secret tactics that will make your site quickly rank at number one on search engine results pages.

Long-term favourable results rely on the implementation of recommended best practices to make your website search friendly and easy for visitors to use.

If you have a quality website which provides a good experience to site visitors and is technically sound you will see the benefits of higher ranking in search results and more visitors delivered to your site.

This takes time to achieve and involves first analysing and making improvements to your website before you will see any potential benefit. It can take between six and 12 months before changes start to have a positive impact.

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