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A Perth SEO & Digital Marketing Agency

That Will Provide Real And Reliable Results

We are a specialised Perth SEO Agency, with over 20 years’ experience helping Perth business’ get found online by their customers. Search Engine Optimisation (SEO) is the process of gearing your website, to ensure it appears at the top of Google search results.

When your potential customers are searching for your products or services, you need to be there, with a Google listing that stands out from the crowd. Our SEO Perth services will help ensure you appear, right when your customers are searching for your product or service.

It is important to understand that every SEO Strategy is different and will be constantly evolving in line with industry trends. Google are always refining their algorithm, so strategies which worked two years ago, no longer work today. As a Google Premier Partner, our Search Marketing Managers (experienced SEO team) stay up to date with all Google updates and industry changes and will continue to modify your campaign, to ensure it keeps working.

SEO is not “set and forget” – changes are constant, and you need to keep ahead of your competitors, to ensure long term success. We run regular competitor analysis over the lifetime of your service, to keep you in first place.

With over 20+ years of experience in search engine optimisation starting in 1999 (less than 1 year after Google was founded), servicing customers in Perth and throughout WA, we know how to get your business more leads and sales via your website.

Looking for SEO in Perth? Talk to an expert today, to boost organic traffic from Google and grow your business online.

SEO Specialists

A Conversion-Based Perth SEO Campaign

Built On 20+ Years of Industry Insight

revenue first

Revenue First

Your digital marketing should cost you nothing – our strategies are designed to maximise return on investment (ROI). We put in place clearly defined KPIs so you know you are getting a return on your marketing spend – in short, we make you money.

Our Search Marketing Managers analyse your KPIs daily and you receive tailored, transparent monthly reports, delivered by your Perth based Search Marketing Manager, so you fully understand the value of your SEO service and return on investment. We don’t give you generic dashboards or fudged Google data, we customise your analytics into easy-to-read reports which provide actionable insights and clear ROI data.

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Online Conversions

One of the most important KPI for your SEO service is the conversion rate. The digital strategy for your business is tailored to maximise conversions with on-page SEO – as this is the true measure of a successful SEO campaign. During your initial strategy set up, we discuss the conversions which matter to your business – we don’t count website page views as a conversion – only significant actions performed by your target customer.

We get your phone ringing, increase online quotes, bookings and appointments. The aim of your on-page SEO strategy is to increase customer leads and sales, which we do through a tailored strategy to increase your conversions.

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Qualified Traffic

Your Google search engine optimisation strategy will increase the number of people visiting your website – but not just “anyone”. Our custom approach ensures we get the right people to your website from Google to bring you results. By performing in-depth market research, we ensure we are sending qualified website traffic and leads through to your website – people who are interested and ready to purchase your product or service.

How do we do this? With 20+ years’ experience in the SEO Perth industry, we understand the West Australian market and how to attract the best customers for your business. Every business is different, and we do thorough industry and competitor research, to increase qualified traffic to your website. We understand that online strategy is not 'one-size-fits-all', so we create a unique and holistic strategy for your individual business.

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Keyword Focus

After understanding the conversions that matter most to you, and understanding the interests of your ideal customers, we create a Perth SEO strategy to identify the most common ways people are searching for your business on Google - aka keyword research and search terms. We use several specialised tools to give us accurate search result data and ensure we focus every page of your website to target the most qualified, high-value SEO keywords outlined in our keyword research document.

We don’t give you a “20 keyword” plan – we endeavour to get you found for as many keywords on the front page of Google as possible. Most businesses should be found for hundreds, if not thousands of different keywords which are relevant to your business. We would never put a limit on this, we will continue to increase the number of keywords you are found for over the entirety of your service.

Working With Perth's Leading Businesses

Dominating Their Niche Online Both Locally & Nationally

White Chalk Road implement digital marketing strategies and content optimisation collaboratively with Perth’s leading businesses, to help them dominate online. Our Search Marketing Managers become an extension of your marketing team and are constantly suggesting ways to improve all aspects of content and marketing plans.

Perth SEO Case Studies

Real Results Built On Years Of Experience

As a digital marketing and SEO company, White Chalk Road have been working with Perth businesses for over 20 years to bring amazing SEO success. Below are some recent case studies, from our happy Perth SEO clients who've experienced our organic search services first hand. We are also happy to provide industry-specific references with an outline of our SEO strategies. Also, feel free to check out our 45+ 5 star reviews on Google, to hear from more satisfied Perth businesses who received outstanding SEO results.

Complete Film Solutions

Trusting An Experienced Perth SEO Team

Complete Film Solutions are a licensed 3M window film installer, installing window tinting and signage in both commercial and residential markets. They joined WCR in October 2017 to help develop a new website with an SEO optimised site structure, optimised content, along with implementing a tailored SEO Strategy, to increase leads, sales and organic search results for their business from Google.

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Instant Waste Management

Found Online With Perth SEO

Instant Waste Management is Perth’s largest privately owned waste management recycling facility in WA. They are a family-owned and run business who have grown exponentially over the past 15+ years thanks to effective SEO strategies and content changes focusing on key Perth suburbs and keywords on Google that bring qualified leads.

Get Your Free SEO Website Audit

Industry-Leading Perth SEO Team

That Understand How Google's Search Engine Works

SEO is fundamentally about understanding how Google’s search engine algorithm works, and ensuring your website is optimised, to give it the best chance of being ranked highly in Google search results. This is the basic premise of how to gain exceptional SEO results.

The Google search system is a highly complex algorithm, which needs to rank websites, on a huge scale, with over 5.8 billion searches per day. So how do they do this? Well, there are over 200 search signals in Google, relating to a website, which Google then uses to gauge the most relevant websites with the best content to show in search engine result pages.

Our job as SEO Perth experts is to keep up to date with any changes to Google search signals and evolve our search engine optimisation (SEO) and content strategies to keep you ahead of the game. You can trust that our SEO company will continue to invest in our Search Marketing Managers to keep them ahead of the curve, keeping your business at the forefront of your industry.

> Scott Collins - Managing Director of White Chalk Road

Scott Collins

Our Perth SEO Services

Understanding The Four Pillars Of SEO

Local Perth SEO

Local SEO Perth

Local SEO helps potential customers discover your business and find you via Google Maps whilst also increasing organic traffic from Google search engine result pages (SERPs). It is an excellent way to reach people in your local area who are searching for your product or service - allowing you to boost SEO results. A Local SEO strategy (using Google My Business) is always included in your SEO services. We will help optimise content and increase the authority of your local listing in both Google My Business and Bing.

Local Perth SEO Will:

  • Help customers in your area find you on Google
  • Show your business on Google & Apple Maps
  • Local SEO will increase traffic to your website
Technical Website SEO

Technical Website SEO

Technical SEO optimisation refers to everything to do with the backend or “code” of your website. Your website needs to be easy to crawl and index, so it loads fast and keeps users engaged, boosting your online presence and results. While our SEO experts run a primary SEO audit and routine ongoing Technical SEO checks, we also pay close attention to CRO (Conversion Rate Optimisation) to understand your website users and boost conversions.

Technical Website SEO Will:

  • Ensure you have clean code that is easy for search engines to index
  • Improve your visibility in search results
  • Improve the user experience on your site

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Perth Based SEO Copywriting

A large part of a successful SEO strategy is high-quality content marketing. Both on and offsite content marketing can help increase the relevance and authority of your website, to rank higher in Google.

The best SEO copywriting not only pleases search engines, but it also helps sell your product or service to your potential customer. Having content written locally will also help boost your local SEO campaign.

SEO Copywriting Will:

  • Help you rank in Google and other search engines
  • Sell your product or service
  • Help get you found for more long-tail keywords

internal and external linking

Internal & External Linking

Internal and external link building boosts the domain authority of your website and build trust in Google’s eyes, to help you show up at the top of results and increase your online presence. Internal links within content help both users and Google understand and navigate your site.

External links within content helps build trust and the “reputation” of your website, by demonstrating trust in your site from other businesses. Link Building is essential for all digital marketing and SEO strategies and should be a priority for all SEO agencies.

Internal/External Linking Will:

  • Build Domain Authority
  • Improve User Experience
  • Increase Organic Rankings

How To Pick A Perth SEO Agency

Trusted Results With Perth's Leading Brands

With so many SEO Service Providers claiming to be ‘SEO experts’ it can be hard to choose the right SEO specialist for your business. We recommend you check Google My Business Reviews, along with asking for trade-specific references from any suppliers you are engaging with.

Being Perth locals, we also love being able to meet face-to-face with our clients on a regular basis, so consider whether this is something that is also important to you when searching for an SEO company. Perth is on its own unique time zone, so even getting in touch with people in the eastern states can be a nightmare with time differences. Having content written locally also helps your business engage with local customers.

Google advises you to seek out search engine optimisation professionals when launching a new website or going through a website redesign, to ensure the site is built with SEO in front of mind. We offer the best SEO services which always start with a website audit, so we can fix any technical SEO issues that may be impeding you’re your chances of ranking. We then move on to a full content audit of existing copy, while writing additional content if we see the potential to reach additional SEO keywords.


White Chalk Road have been trading as an SEO company in Perth for over 20 years. We are specialists in our field and will continue to evolve and improve for decades to come. Our Search Marketing Managers strive to become an extension of your team.


Providing an SEO service is a complicated science – but we help you make sense of it. Every month, you’ll receive a customised report to track progress to date and ensure that we are achieving your KPIs. We understand the best SEO services and practices which are most important to a business and will bring your results.

Proven Success

We have been implementing successful SEO services and strategies for our Perth clients for over 20 years. Check out our range of case studies or ask us for current client references you can call to vouch for our services.


We have been proudly based in Perth for over 20 years and all our staff work in our Perth office. Your dedicated account manager will be available for face-to-face meetings throughout the lifetime of your service, in our Perth office or at your premises.

Speak To The Perth SEO Professionals

Perth SEO Agency Backed By Industry Research

Using World-Leading SEO & Online Marketing Tools

We use the latest and most innovative SEO tools and content optimisation tools to gain actionable insights into your SEO Perth Strategy. As a leading SEO agency, White Chalk Road invest heavily in industry-leading tools to ensure your website is a step ahead of your competition providing a high-quality and memorable experience for your users. We also run an SEO audit on your website to check for any technical issues.

So how exactly do these tools boost organic traffic to your website and help your website reach the first page of Google?

Well, alone these tools provide little value. However, when used by experienced SEO specialists who use these leading SEO tools daily, our SEO process and content optimisation techniques allows us to notice keyword and traffic trends, the potential for your business to grow and use our digital marketing skills to implement evolving strategies that will boost ROI.


Don't Take Our Word For It

White Chalk Road Have Achieved A 5-Star Rating from Over 45 Clients on Google

Stephen Blackwell
Stephen Blackwell
a month ago
Marc is always very helpful and reacts quickly to any correspondence we have between WCR which is very good. If there is a concern for anything he has no hesitation to pick up the telephone . I would have no hesitation in recommending WCR to anyone that requires this sort of service. In fact Relocations WA had been recommended and thoroughly give them a 5 star rating for what they have done to date to assist with our business. Here's to a long and successful relationship for both companies.
Perth Gatemakers
Perth Gatemakers
5 months ago
With White Chalk Road there is no smoke and mirrors. They deliver transparent, measurable results, along with a professional service. We have been with White Chalk Road for years and would highly recommend them.
Gerri Ranieri
Gerri Ranieri
5 months ago
I have been working with White Chalk Road for over 10 years when Charles Ryder first started his business. From the outset they have been professional and are focused on achieving results for business. Felicity Allen keeps our campaigns on track and on budget, and we are very happy with the improved visibility we have enjoyed through her efforts on SEO and Adwords. Felicity is very thorough with her reporting and keeps us organised ! Thanks from the team at Urban Direct Wholesale.
Chris Bucktin
Chris Bucktin
9 months ago
White Chalk Road have been fantastic in their advice and service on all things to do with digital marketing, would recommend them without reservation. Fantastic, down to earth people.
Meg Green
Meg Green
8 months ago
Honest and reliable SEO company in Perth. Recommend.

Boost Your Business SEO Performance

SEO Perth Frequently Asked Questions

Your Perth SEO frequently asked questions answered.

What Is Search Engine Optimisation (SEO)?

SEO (Search Engine Optimisation) is the process of optimising your business website and content for both search engines and users to help your business website get found online on the search engine results page.

Google (the world's largest search engine) uses an advanced and complicated algorithm in order to rank websites in their Search Engine Results Pages (SERPs) from first to last. With over 20+ years in the industry and advanced knowledge of white-hat Perth SEO practices, White Chalk Road has a strong understanding of how to improve the rankings of your website and generate a higher percentage of conversions from site visitors.

How Much Does Perth SEO Cost?

The SEO costs and the budget you should set for SEO is dependent on your unique situation and recommended marketing strategy.

The costs of search engine optimisation services will vary depending on whether you have a large or small business website, few or many products or services and most importantly, your starting SEO keyword positions.

For example, if you’ve already had a business website for many years and rank quite high, due to the SEO efforts that have been put in already, you’ll require a reduced SEO service compared to a company that ranks very poorly or is starting a new business.

The best way to find out the cost for your site is to get in touch with us and after an SEO review of your website and your objectives, we can give you an indicative cost or prepare a full SEO proposal for you.

Does White Chalk Road Outsource SEO Work?

Our SEO work is completed in house. Our search marketing managers are Perth-based professionals who understand the local Perth market allowing your website to reach the first page of Google locally. Our account managers are highly trained and knowledgeable in all aspects of SEO and online marketing best practices.

They maintain up to date SEO knowledge and monitor changes to search engine algorithms and optimisation best practices implemented during your online marketing strategy.

As An Experienced SEO Agency, Can You Guarantee #1 Rankings?

No. No one can guarantee a number one rank on Google (or any search engine), for any keyword – get it straight from Google. If you hear that other SEO agencies are guaranteeing position 1 rankings, run the other way.

The best way to monitor your keyword positions in search and the value to your business is to get a ranking report showing your current average positions across a range of keyword phrases and a realistically expected target growth for that average over an agreed period.

Keep in mind the purpose of keyword rank. On their own, rankings are a poor metric to measure performance.

Rankings can fluctuate month to month, week to week and even day to day. The industry standard KPI is the amount of targeted traffic (visits) that a site receives from people via search engines. For a high-quality optimised business website, more targeted traffic will mean more leads generated or conversions for your business. This should be one of your primary business goals.

How Long Does SEO Take?

When it comes to SEO, there are no tricks or secret tactics that will make your business website quickly rank at number one on search engine results pages.

Long-term favourable results rely on the implementation of recommended best practices to make your website search friendly and easy for visitors to use.

If you have a quality website which provides a good experience to site visitors and is technically sound you will see the benefits of higher ranking in search results and more visitors delivered to your site.

This takes time to achieve and involves first analysing and making improvements to your website before you will see any potential benefit for your business. It can take between six and 12 months before changes start to have a positive impact. Our experienced SEO consultants will explain the timeframe we'd expect you to see a positive ROI during your initial meeting.

Get In Touch with White Chalk Road

Start Your Search Engine Optimisation Campaign Today

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