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How to Use Google Analytics in 2019

How to Use Google Analytics in 2019

Google Analytics is a free tool, provided by Google, which allows you to measure the traffic to your website – and so much more! Google Analytics is an important asset in any SEO company’s arsenal, or for business owners who are looking to understand their website visitors. Google has provided webmasters and SEO professionals with […]

Tips to Create a Successful Business Blog

Tips to Create a Successful Business Blog

Want more traffic to your website? Business blogging is an ideal way to increase web traffic as well as improve online visibility, raise brand awareness and drive business growth. In fact, business blogging, when done well, is an effective way to create opportunities to get your website found by the right people, so you can […]

The 5 Best Free SEO WordPress Plugins in 2019

The 5 Best Free SEO WordPress Plugins in 2019

  3.5 billion Google searches are made every day. That’s roughly 40,000 search queries every second. With the volume of Google searches growing by roughly 10% every year, any website not optimised for search engines are not only losing a huge amount of traffic, but also potential customers. It’s clear that any website that doesn’t […]

The Best Free Digital Marketing Resources for Small Businesses

The Best Free Digital Marketing Resources for Small Businesses

Running a small business can be hard; trying to find the right balance in delivering your core business, accounting, and managing employees can be tricky. And then there is online marketing! Having an online presence is crucial if you want to gain customers. Trying to find the right resources for your experience level can be […]

Photo Gallery, White Chalk Road 20th Anniversary Cocktail Event

Photo Gallery, White Chalk Road 20th Anniversary Cocktail Event

Thanks to everyone who helped make White Chalk Road’s 20th Anniversary cocktail and networking event a success! Around 85 clients, partners and guests attended the event held at Locally Crafted in Burswood on March 21. WCR CEO Charles Ryder toasted the success of fellow local entrepreneurs and drew on his 20 years in business to […]

Big Mistakes Made Over 20 Years of Running a Digital Agency

Big Mistakes Made Over 20 Years of Running a Digital Agency

Mistakes Happen. It doesn’t matter if you’re a start-up or well-established business. As a common saying goes, ‘In order to succeed, you must learn to fail’. After 20 years running my Perth-based digital marketing agency White Chalk Road, I have made some big mistakes. Fortunately, I have also been flexible enough to learn from those […]