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How To Add FAQ Schema To A Webpage (No Developer Or Plugin)

How To Add FAQ Schema To A Webpage (No Developer Or Plugin)

Adding FAQ Schema to pages on your website allows you to take up more of the ‘real estate’ with your organic listing. What does that mean? Your organic listing can go from looking like this: To this: It can assist to get your website’s FAQ in the ‘People also ask’ tab: While this will not […]

Building a New Website? Read These SEO Tips First

Building a New Website? Read These SEO Tips First

Are you building a new website, or redeveloping your current website? Before you do anything (including picking a website layout or site structure) talk to an SEO Expert about your new website SEO Strategy. You can have the most amazing looking website in the world, but if it is not optimised for Google and other […]

The Ultimate 1000 Word Negative Keyword List

The Ultimate 1000 Word Negative Keyword List

Have you heard your Marketing Team mention “negative keywords” in your Google Ads campaigns? Don’t be fooled into thinking negative keywords are a NEGATIVE thing. Contrary to their name, negative keywords are an important part of your Google Ads strategy, to help you get the best return on investment for your advertising spend.   What […]

How to Use Google Analytics in 2020

How to Use Google Analytics in 2020

Google Analytics is a free tool, provided by Google, which allows you to measure the traffic to your website – and so much more! Google Analytics is an important asset in any SEO company’s arsenal, or for business owners who are looking to understand their website visitors. Google has provided webmasters and SEO professionals with […]

Tips to Create a Successful Business Blog

Tips to Create a Successful Business Blog

Want more traffic to your website? Business blogging is an ideal way to increase web traffic as well as improve online visibility, raise brand awareness and drive business growth. In fact, business blogging, when done well, is an effective way to create opportunities to get your website found by the right people, so you can […]

The 5 Best Free SEO WordPress Plugins in 2020

The 5 Best Free SEO WordPress Plugins in 2020

  3.5 billion Google searches are made every day. That’s roughly 40,000 search queries every second. With the volume of Google searches growing by roughly 10% every year, any website not optimised for search engines are not only losing a huge amount of traffic, but also potential customers. It’s clear that any website that doesn’t […]

The Best Free Digital Marketing Resources for Small Businesses

The Best Free Digital Marketing Resources for Small Businesses

Running a small business can be hard; trying to find the right balance in delivering your core business, accounting, and managing employees can be tricky. And then there is online marketing! Having an online presence is crucial if you want to gain customers. Trying to find the right resources for your experience level can be […]

Photo Gallery, White Chalk Road 20th Anniversary Cocktail Event

Photo Gallery, White Chalk Road 20th Anniversary Cocktail Event

Thanks to everyone who helped make White Chalk Road’s 20th Anniversary cocktail and networking event a success! Around 85 clients, partners and guests attended the event held at Locally Crafted in Burswood on March 21. WCR CEO Charles Ryder toasted the success of fellow local entrepreneurs and drew on his 20 years in business to […]