Posts

All
  • All
  • Automate & Convert
  • Google Ads
  • News
  • SEO
  • Social Ads
growing with google decade in search

Growing With Google – The Last Decade in Search

Established in early 1999, White Chalk Road was one of the first dedicated online and search marketing business in Australia. Google was launched in 1998...
guest posting quality links

How Guest Posting Builds Quality Backlinks to Your Website

Guest posting is arguably one of the best ways to create quality backlinks to your website. For several years the debate has raged on, whether...
Core Web Vitals og

Core Web Vitals: How To Make Your Website Succeed in 2021

With the May 2020 core Google update finally rolled out, the last thing SEO service providers and webmasters wanted to hear was that there is...
How to Set Up a Successful Online Store in 2020

How to Set Up a Successful Online Store in 2020

If you have a product to sell in 2020, you need an online store. With pretty much the whole world on digital devices throughout the...
Ideas to Market Your Business During COVID-19

Adapt to Survive: Ideas to Market Your Business During COVID-19

The COVID-19 virus has sent the world into a new digital era. In Australia, small businesses are looking at ways to pivot their products and...
DIY-SEO

Maintaining Your Digital Marketing During a Crisis

Many of us, both here in WA and around the world, are adjusting to the new reality of working remotely from home. This is to...
how to rank for local keywords

The Secret Weapon to Dominate Micro Local Rankings on Google

Most local businesses invest in seo services to try to rank for macro local keywords on Google for a good reason, but forget about the...
faq schema google tag manager

How To Add FAQ Schema To A Webpage (No Developer Or Plugin)

Adding FAQ Schema to pages on your website allows you to take up more of the ‘real estate’ with your organic listing. It's a more...
SEO tips for new websites

Building a New Website? Read These SEO Tips First

Are you building a new website, or redeveloping your current website? Before you do anything (including picking a website layout or site structure) talk to...
1000 Negative Keyword List

The Ultimate 1000 Word Negative Keyword List

Have you heard your Marketing Team mention "negative keywords" in your Google Ads campaigns? Don't be fooled into thinking negative keywords are a NEGATIVE thing....
GA logo blog

How to Use Google Analytics in 2020

Google Analytics is a free tool, provided by Google, which allows you to measure the traffic to your website – and so much more! Google...
Create a Successful Business Blog

Tips to Create a Successful Business Blog

Want more traffic to your website? Business blogging is an ideal way to increase web traffic as well as improve online visibility, raise brand awareness...

Search our Blogs