SEO

Gain insight with an SEO competitor analysis

Our detailed SEO competitor analysis service highlights opportunities for your business to gain a competitive advantage, boosting rankings, traffic and number of enquiries. We’ll explore what’s contributing to their current performance, and what you need to implement to rank above them.

  • Outperform your biggest competitors with strategic insights.
  • Deep dive into competitor tactics.
  • Leverage their weaknesses for your success.

What is a competitor analysis?

An SEO competitor analysis is a vital part of a Search Engine Optimisation (SEO) strategy. It involves assessing and evaluating the online presence, strategies, and performance of your competitors in the same industry or niche.

Performing an SEO competitor analysis can greatly benefit your business by providing a clear understanding of your industry’s competitive landscape. It helps identify opportunities and weaknesses, allowing you to refine your SEO strategy to rank above competitors and boost the number of leads your business receives.

Get a competitive edge and rank above your competition with a competitor analysis.

Is a competitor analysis right for your business?

A competitor analysis can greatly benefit any business.

By uncovering keywords that competitors are successfully targeting and optimising for, you can improve your website’s visibility in search results. Analysing their content and backlink strategies helps you create more valuable and authoritative content, enhancing your online reputation. By addressing technical issues and improving site performance based on competitors’ insights, you can enhance user experience and boost your search engine rankings.

This comprehensive approach ultimately drives more organic traffic, increases brand visibility, and generates potential leads or sales, all of which are vital for the growth and success of your business.

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Our approach

We take a comprehensive approach to performing a competitor analysis for our clients so you get a complete picture of your competitive landscape online. Our SEO competitor analysis covers:

  • Projected organic traffic comparison
  • Keyword gap analysis
  • Backlink gap analysis
  • Mobile responsiveness checks
  • Content comparison
  • Review of performance over time

The data provided in our SEO competitor analysis is compiled in a comprehensive document, with recommendations on how best to tackle your competition and gain a competitive advantage.

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Benefits of an SEO competitor analysis

A competitor analysis gives you an overview of where your website currently sits, compared to your key competitors. It highlights what keywords are currently driving traffic to their website, and what you can do to obtain these keyword rankings and generate additional visibility.

Benchmark performance Review your website performance to your key competitors to review and analyse over time.
Keyword gap analysis Gain insight into your competitor's most beneficial pages and learn how you can gain a competitive advantage.
Backlink gap analysis Receive a list of websites that your competitors are listed on, allowing you to find backlink opportunities.
Website authority trend See how your website and competitor websites have improved over the past few years, highlighting potential future growth.
Guide focus moving forward The knowledge and insights that come out of a competitor analysis can help guide your SEO strategy over the following months.
Understand site structure It's commonly a few pages that drive the vast majority of traffic to a website. A competitor analysis provides you with this information.

Success story

Online marketing for TTFS (The Temporary Fencing Shop).

TTFS

The Temporary Fencing Shop (TTFS) is a national supplier of temporary fencing and related products to the commercial, hire and civil, civic & infrastructure industries.

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Organic conversions

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Organic traffic

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Competitor analysis FAQs

If you’re unsure if a competitor analysis is required for your business or industry, review some of our most commonly asked questions or get in touch with White Chalk Road today.

An SEO competitor analysis is the process of investigating the practices of your rivals to understand how and why they're ranking high in Google. This means delving into their keyword data, backlink profiles and general search engine performance.

If it's clear that the SEO tactics of a particular business are proving to be effective, then it's very likely that similar techniques will work for your website too. An SEO competitor analysis could give you the information you need to move the needle and boost your rankings in Google.

An SEO competitor analysis is the process of investigating the practices of your rivals to understand how and why they're ranking high in Google. This means analysing their keyword data, backlink profiles and general search engine performance.

If it's clear that the SEO tactics of a particular business are proving to be effective, then it's very likely that similar techniques will work for your website too. An SEO competitor analysis could give you the information you need to move the needle and boost your rankings in Google.

Performing an SEO competitor analysis is important for a number of reasons. Firstly, it gives you an insight into your own standing within your niche. It's all too easy to get complacent when it comes to SEO. Seeing where your competitors are outperforming you can be the inspiration you need to make improvements.

Secondly, it provides real-time updates about what SEO techniques are working most effectively. With regular search engine algorithm updates being released, it can be tough to know what you should be focusing on. Checking which of your competitors are doing well can illuminate the types of SEO practices that will be the most beneficial to your business moving forward.

Finally, and perhaps most importantly, an SEO competitor analysis can directly influence your sales and conversions. By making SEO improvements, you'll catapult yourself to the top of the Google search results and dramatically boost your traffic.

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