SEO copywriting & content marketing services

SEO copywriting is a special form of writing that helps target your customers and solve their problems with well-crafted content, while also helping search engines understand the content to rank it higher in search results for relevant searches.

Succeed with copy that sells

If you want to succeed online, you need SEO copywriting from Perth’s Specialist SEO agency. The fact is you won’t rank in search engines without search engine optimised content.

There’s a lot of science, marketing research and industry SEO writing technique that goes into producing quality content that will benefit your website.

Making your site interesting and useful through compelling optimised content will more positively influence your online performance than any other tactic.

Whether it’s web pages, onsite blogs, other text-based marketing resources, or localised content such as SEO copywriting for Melbourne, your success will depend on how well your content is written and optimised.

Elements of SEO copywriting

SEO Copywriting serves many masters. It must serve readers well, provide compelling information about your business, be formatted so search engines can understand it and appeal to other authority sites from which you want quality editorial links.

It involves:

  • The right keyword research, so that it can target a topic with enough search traffic potential
  • Audience research to target solutions for searchers researching the topic
  • Engaging, easy to read content that also serves business marketing goals
  • Formatting for search engines and readers (spacing, headers, keywords, metadata)
  • Promoting and amplifying the content for quality backlinks (to signify trust to search engines from other websites and help drive traffic)

Have your content optimised by specialists

It’s a specialist task but done correctly, the sustained results are worth the effort.

White Chalk Road also assist with guest posting services to help broaden your reach and improve the authority of your website.

As search engines such as Google put greater emphasis on quality content that shows expertise, authority and trust (EAT), businesses can’t afford to take shortcuts with SEO copywriting.

White Chalk Road offers website copywriting, blog management and content marketing services. We are experts in SEO and SEO Copywriting.

Our content marketing services

SEO copywriting frequently asked questions

Want to find out more about our SEO copywriting services? Read our most frequently asked questions for quick answers:

SEO copywriting involves a range of content marketing services with optimised keywords and strategies which allow your website to rank higher in the Google results organically. These include:

  • Blog posts and management
  • Webpage content
  • Product and service descriptions

Ranking highly in Google requires relevance, freshness, and network authority.

SEO copywriting allows Google to understand the products or services your company provides through keywords and phrases and, therefore, rank your website correctly in search results.

Quality SEO copywriting increases your ranking because Google recognizes that you supply high-quality information that would be valuable to users.

SEO copywriting techniques vary depending on the type of copy being written, the industry, and the company's goals.

SEO copywriters should utilise keywords related to the industry and the page subject so Google can understand the topic of the content to ensure the page appears in the correct search results.

It is important to include many headings containing keywords to help break up the content.

Lastly, Google will consider the length of content written and prioritise different lengths for different topics and industries depending on what is already published on the web.

SEO copywriting can be performed by either a copywriter or a business owner who is confident in their writing ability.

Content can be outsourced to copywriters or marketers who specialise in writing for SEO. This is, in many cases, a favourable option as they understand how to utilise the Google search engine algorithm and different tools to receive a high ranking.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.