Website SEO Audit: Check the Health of Your Website
A website audit is ideal if you are planning changes to your website, looking for missed SEO opportunities or simply want to check site health and performance.
A website audit can help determine whether your site is optimised to achieve your traffic goals and inform measures to improve performance.
To achieve this, an audit will inspect your website’s technical framework and infrastructure, assess how friendly your website is for search engines, and determine how easy it is for users to navigate and find content on your website.
This also benefits conversion rate optimisation as an audit can evaluate the effectiveness of lead generation and conversion actions.
Want to know the strength of your website and whether it is working well?
Boost Your Website Visibility in Search
A comprehensive website audit is a full analysis of all the factors that affect a website’s visibility in search engines.
While mini-audits may focus on only a few key factors, a comprehensive audit will address many factors. White Chalk Road are SEO Perth experts, and will do a comprehensive audit of your website.
Once you’ve had a website audit completed and made any recommended changes to your site, there will be less work required from subsequent audits.
It’s worth getting a site audit every 6 to 12 months, especially if you suspect something may be impacting your sites performance in search. Tracking site history and analytics can help establish whether there may be any issues.
Is Your Website Performing Well?
Here’s a broad overview of areas tested in a website audit:
This provides information on how your website’s underlying technology is performing from security to rendering on different browsers. This also considers performance on mobile devices.
This consists of key factors on your website that influence your search placement. Such factors include meta optimisation, keyword placement, url structures and image optimisation.
Off Page/ Backlinks
This looks at the trust signals for your site such as backlinks pointing to your domain. Quality links are valuable for SEO because they represent a ‘vote of confidence’ from one site to another.
Content and Marketing Funnel
Good content is a key ingredient to enhancing online visibility and building relationships with your prospective customers. An audit can suggest ways to move site visitors further along the buying journey and better optimise for SEO.