SEO audit

The process of improving your website's search engine ranking can be challenging. This is especially true when you're not sure what your website is lacking and what elements are having an impact on your ranking. Fortunately, an in-depth SEO audit can provide you with all the answers and SEO analysis you need.

Free SEO audit

Our SEO audits will highlight any SEO issues that may be present, by taking a look into your page and link structure, meta tags, web page speed, whether you have spammy backlinks and many more factors that may be impacting your SEO performance.

Speak to our team today about an obligation free site audit to check your website’s performance.

What is an SEO audit?

An SEO audit is a full in-depth analysis of your website with regards to its search engine optimisation. An SEO auditor will investigate a range of website elements that impact your SEO results, such as the performance of your site and the quality of its content.

A thorough auditing process can also help you get a glimpse into how your competition is ranking.

How can an SEO audit improve your website's performance?

SEO is extremely important when it comes to the popularity of a website and where your website ranks in search engines results pages. As SEO auditing will offer you an in-depth analysis of your SEO performance, it can help you improve the ranking of your site’s web pages.

Although SEO auditing won’t make the changes itself, it will offer you the means and recommendations to spot potential improvements in your SEO structure.

The benefits of an SEO site audit

As you might have guessed, SEO auditing comes with a whole slew of benefits that are sure to help you improve the ranking of your website. Take a look below to see what benefits you can expect from in-depth SEO analysis provided through auditing!

Improve your website's performance

Website performance can be key to a company’s success, especially with today’s focus on all things digital. Although this tends to lean more towards technical SEO, an audit can still help you spot ways to boost the performance of your site.

An in-depth analysis of your site’s SEO metrics can offer your tech team a way of finding potential performance faults with your site. Factors such as broken links, page speed, mobile responsiveness, and similar technical aspects can all impact the performance of your website.
Alongside the technical performance of your site, your website’s SEO performance can also be improved thanks to an audit.

SEO performance is based on how your website compares to your competition and whether or not you are one of the first search results. Site auditing excels in offering your technical team the knowledge they need to improve your SEO performance.

Improve your website’s performance and get a website audit today.

Enhance your content strategy and tactics

Improving your content strategy and tactics is key to bringing more site visitors to your home page. However, it can be difficult to know exactly what is lacking with your current strategy and how you can improve this.

Through a site audit, you will be able to find out ways your content strategy is lacking and what you need to adapt to ensure a well structured SEO copywriting style. Elements such as using relevant keywords in meta tags, the amount of content and keyword density on each page, the use of images with alt text, all play a role in boosting your website’s performance.

A robust content strategy is key to getting to the first page of the top search engines, which is why reviewing it is so important.

Let us help you create an effective SEO content strategy.

Find the keywords you are currently ranking for

Your site’s keyword rankings are extremely important when trying to attract clicks. You want to ensure that you are ranking highly for the keywords associated with your services, which is exactly what an audit can help you with.

An SEO audit will help you discover which keywords you are currently ranking for. This will allow you to either adapt your site to change your top keywords or keep on using the keywords you already rank for.

Discover keywords you’re ranking for with our free SEO audit.

Identify your competition

Thanks to SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console and similar tools, it is possible to identify your site’s main competition.

By choosing to perform an audit on your site, you will be able to see exactly which companies are competing with you in terms of search engine rankings, including what keywords they’re ranking for that you’re not, as well as the backlinks they have that you don’t.

By identifying your competition, you will be able to compare your site to theirs and find ways to outperform them. You can also use this research to help focus your SEO efforts to strategically place your website ahead of the competition.

Understand how you can outperform your competition with an SEO analysis.

Increase organic traffic

Organic traffic is incredibly important when it comes to the performance of a website. Although Google Ads and social ads can be effective, you will still want to bring in customers naturally through search engines.

An SEO audit can help you discover what aspects of your website are impacting your organic traffic and where you should go from there. By boosting your organic search results, you will see an incredible influx in the popularity of your company’s site and may even reach a point where you can reduce paid search spending.

Take findings from your SEO report to boost your organic traffic today.

Improve your ranking

Perhaps the most important aspect of getting an SEO audit is its ability to offer you the insight you need to improve your ranking. Every business will want their site on the first page of the top search engines, which requires you to improve your search engine rankings.

With an SEO audit, you will be able to see each individual element contributing (positively or negatively) to your search engine ranking. This will allow your online marketing, website management and technical teams to quickly boost your rankings and get you towards the top search engine results.

Improve your rankings with a website analysis.

What does an SEO audit include?

Now that you know exactly what benefits you can expect from an SEO audit, you may be wondering what is included. As site auditing is used to analyse your site’s SEO performance, it will cover a large percentage of the content and structure of your company’s website, as well as other technical factors.

Why choose White Chalk Road as an SEO audit service provider?

Here at White Chalk Road, we believe that your success reflects on the quality of the services we provide. This means you can be certain that our technical team will offer you the best auditing service possible.

Since 1999 we have been helping Australian businesses, from Perth to Brisbane, thrive in a digital world. Let us use this experience to help your website get the clicks and customers it deserves!

Speak to us today about a free SEO audit to see what factors are contributing to your rankings.

SEO tools

There are a number of SEO tools that can be used to check your website’s SEO performance. These include, but are not limited to:


  • This is a free SEO audit tool that is mainly used to analyse a website’s link profile, keyword rankings, and SEO score.


  • SEMrush is a free SEO audit tool that acts as an all-in-one SEO tool. However, it’s important to note that the free version does come with limited access.

SEO audit frequently asked questions

Get Answers. Here are the answers to some common questions clients ask about SEO audits.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

A SEO audit is a comprehensive and lengthy process that will analyse your current website's information, including the:

  • Architecture
  • Content Management System
  • Page Titles
  • Meta Descriptions
  • URL Structure
  • Coding Issues

A SEO audit is often the first step in redesigning a company's digital marketing strategy. However, regular audits are equally important as they help you understand how the Google Search Engine ranks your website as it and your website evolve.

An SEO audit can be quite a complex process and the way in which it is conducted changes depending on the digital marketing agency you work with. At White Chalk Road, we perform SEO audits through a complete diagnosis of the website's technical problems by utilising various tools and company processes.

We begin by harvesting all your website information, identifying positives and any issues that contribute to lowering your Google ranking, including improper URL structures, broken links, site speed, low quality of content, and much more.

We then offer recommendations on how your technical SEO can be improved and help you implement those recommendations, such as adding structured data or creating an XML sitemap.

The amount of time a SEO audit takes is highly dependent on the size, complexity, and amount of issues you may have on your website.

Generally, performing a technical SEO audit for one of our clients takes around 6 hours to complete but may take a couple of hours longer for large websites.

To ensure you are consistently ranking highly on Google and other search engines, you should consider completing an SEO audit regularly. Ideally, you will want an in-depth SEO audit at least 1 to 2 times a year to maintain your website's performance.

The price of your SEO audit will depend on the size of your site and what elements require investigation. At White Chalk Road, we offer an obligation free SEO audit to Australian businesses. If you would like to know more, get in touch.

At White Chalk Road we offer obligation free SEO audits to help Australian business owners. These audits will flag any SEO issues whether they are to do with content or technical elements of your website. Speak to us today, for more information.

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Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.