Our Not-for-Profit Success Stories
White Chalk Road have partnered with several NFPs in recent years, here are some of our success stories:
Lifeplan
Lifeplan are an NDIS service provider offering specialist mental health and disability services throughout Perth, to people of all ages.
Lifeplan partnered with White Chalk Road in September 2017 when they required a new website and digital presence. Changes to the NDIS Scheme meant they now needed to reach out to potential new customers, to communicate the benefits of their services and how to apply their NDIS funding for disability and mental health services.
New Website & SEO Strategy
First up Lifeplan needed a new website. White Chalk Road worked with Lifeplan’s web developer to create an SEO friendly sitemap, with all the key landing pages, outlining Lifeplan’s services. Once the new website was built, White Chalk Road wrote optimised content for all pages on the website, to help ensure it would be found in search engines for all their services.
The SEO Strategy for Lifeplan was to increase brand Awareness and drive further traffic and conversions through their website. Once the initial website and content creation was completed, we began to build the Authority of the Lifeplan website, through content marketing, onsite optimisations and technical SEO integrations.
Lifeplan Organic Traffic Increase YoY:
"We have had a several comments from our customers. Wanting to know who is doing our search engine marketing - They have been very impressed!"
Mark Ravenscroft, Operations and Service Development Manager, Lifeplan
Google Ads Grant
To further increase their web presence, White Chalk Road applied and was granted a Google Ads Grant for Lifeplan. The Google Ad Grants program provides free Google Ads to select charitable organisations, and is designed to help organisations extend their reach in the community.
The Google Ads Grant have received over $20,000 in free Google Advertising, which has been a huge benefit to the Lifeplan Marketing Team. They have received over 60,000 sessions and 5,000 website conversions. The Google Ads Grant is a fantastic initiative from Google, to help Not-for-Profit organisations extend their reach.
Lifeplan Online Success
Since 2017, Lifeplan have dramatically increased their online presence, with over 10,000 sessions in 2018/19. Organic traffic made up most of the sessions and was increased 64.22% YoY (2018/19 period).
Now in 2020, we are seeing the Lifeplan traffic continue to grow, with over 5,000 visits to their website in the first half of 2020.
Centacare Employment & Training
Centacare provide employment, training & support services for disadvantaged members of the community & unemployed job seekers in Perth. They deliver a diverse range of flexible and fully accredited adult education, industry training and employment programs from their six training sites across Perth.
Centacare partnered with White Chalk Road in August 2018, on a 50% pro bono basis, to optimise their website for search engines, to help them compete in the highly competitive adult education and training industry.
"WCR have been so generous with their time and efforts to improve our SEO. They have helped boost our business onto the front pages of google and increased sign ups exponentially!"
Danni Smart, Marketing Coordinator, Centacare
Centacare Organic Traffic Increase YoY:
Centacare SEO Strategy
After an in-depth keyword research and competitor analysis, White Chalk Road recommended building permanent education course landing pages, to optimise over time and help to appear long term in search results.
These pages were created ad optimised and Centacare now appear on the first page of Google for all of their key training courses.
Centacare Online Success
In their first year of service with White Chalk Road, Centacare’s Organic Traffic increased 147% Year on Year. Their keyword visibility increased from 16% to over 55% for all training course related keywords.
In 2020 Centacare’s organic traffic continues to improve, while we continue to implement their SEO Strategy.
Are you a Not for Profit and need help with your marketing?
If you are a local Not for Profit looking to grow your online presence, we would love to hear from you!
Please get in touch to discuss how we can help support your marketing goals.