About Us


White Chalk Road is Australia’s leading specialist online marketing agency.

As a Google Premier Partner and expert web marketing agency, we specialise in Search Engine Optimisation (SEO), Search Marketing, Online Advertising (Google Ads Management) and Marketing Automation.

Established in 1999 by CEO Charles Ryder, WCR was one of the first dedicated internet and search marketing businesses in Australia (Google was launched in 1998) – and is still going strong!

Based in Burswood, Western Australia we have 10 full time employees comprising digital marketing and content specialists responsible for strategy, implementation, tracking and reporting of client marketing campaigns.

Core services focus around managing client websites, blogs and advertising to achieve strategic marketing goals through Perth SEO, Google Ads, local service-area marketing and marketing automation.

As a specialist online marketing agency, WCR partners with companies such as WP Engine and Sharpspring as well as leading web designers and developers to meet client web marketing needs.

Over the past 20 years, WCR has achieved outstanding marketing results for clients, including some of the top brands and companies in WA. As such, we’ve won several awards for business excellence.

White Chalk Road Brand Name Story

The inspiration for the business name was a painting by WA artist Greg Baker from a scene in WA’s South West.

The meaning of the painting is ‘a road less travelled.’

At the time the company was established, SEO and online marketing was a new world, compared to traditional channels such as print, radio and tv.

WCR represented a visionary idea to see beyond the norm and help businesses achieve results from marketing in the online space.

As digital channels and technology have continued to evolve, and marketing possibilities broadened online, WCR has continued to innovate and search for greater online opportunities and marketing success for clients.

The vision to walk a path less travelled and find a unique offering, to lead, rather than following the crowd, continues to drive WCR’s growth and remains true to the agency’s origins.

Google Premier Partner, Perth

WCR achieved Google Premier Partner status in 2016. Premier status is a level of recognition reserved for Google’s most valued agencies and is achieved through high performance in client Ads accounts as well as demonstrated knowledge and expertise across Google’s advertising products.

To maintain the status, WCR Search Marketing Managers must have up-to-date certifications in Google products and continually strengthen and improve client accounts to achieve results.

As a premier partner, WCR has a dedicated account manager within Google to ensure all accounts are performing well and to get speedy answers and assistance for clients direct from the source!

Partnership also provides access to the newest features in Google Ads, which can be implemented for our clients, before our competitors.

Learn About White Chalk Road Find out more about White Chalk Road:


Why Choose Us

Why choose White Chalk Road as your online marketing agency


Meet the Team

Meet the team of online marketing specialists and read about their experience


Contact Us

Speak to the specialised team at White Chalk Road today

Get in Touch Call Perth's Specialist Online Marketing Agency Today