SEO backlinks & link building servicesWhite Chalk Road has over 20 years’ experience in providing natural link building services, helping you rank in organic search results. Our experienced team have worked with hundreds of clients, in a variety of industries, creating bespoke link building strategies, which get results.
Build links that make an impact
Gone are the days of buying hundreds of dodgy backlinks.
If you want to rank, say hello to quality, natural backlinks, which convert into increased organic traffic.
We know from years in the industry, you need quality, organic links, within relevant websites online, to increase your web traffic and generate more leads and sales for your business. Our Search Marketing professionals keep up to date with all changes to search algorithms, to ensure our strategies stay relevant and get results for our clients.
Talk to one of our Search Marketing experts about creating a tailored link building strategy that will work for your business.
Our SEO link building strategy
Link building is one of the most important steps in a successful SEO Strategy. It is also one of the most labour intensive and requires a long-term approach.
Link building is the process of building links within your website and external websites, to build up the authority of your site, in the eyes of search engines.
Backlinks are hyperlinks from third party websites, referencing your business website. This is like a “vote of confidence” from one site to another.
These backlinks are a signal to Google that other websites trust your site, so in general, Google knows they can trust your website too. This will lead to your site gaining more ‘authority’ and ultimately ranking higher in organic search results.
Pass value with internal links
Internal linking is the same concept, using hyperlinks to push value and trust but occurs within your website.
Internal links are important for SEO as they help Google understand and crawl your website structure, along with helping to spread the link equity of your entire site.
White Chalk Road will create a tailored SEO link building strategy to improve your website authority and get you more leads and sales.
Internal linking & topic clusters
Internal links are hyperlinks within your website, which point to other pages on your site. Internal links are hugely important for your website, with some of the main benefits including:
- User experience: helps visitors navigate around your site;
- Site structure: help Google understand and index your site by showing a clear site structure;
- Link equity: spreads out your link power across the site;
- Topic Clusters: helping users and Google understand your area of expertise by internally linking between similar pieces of content.
Ideally, you want to make your site as easy as possible for Google to crawl, so all your web pages turn up in the index. A good topic cluster internal link building strategy will create pillar pages (main topic) and then several other pages related to this pillar page (blog pages on related topics).
By organising your site content into topic clusters, you allow Google to easily understand your site and rank it higher. It’s also a great way to help users navigate your site and easily find additional relevant information.
To optimise your internal links and build topic clusters that have search volume and will convert, you need to put together a solid content strategy.
Inbound link building (backlinks)
Inbound links are essential for a successful SEO strategy. Inbound links or ‘backlinks’ are hyperlinks on another website, which point back to your site.
Google sees this as a ‘vote of confidence’ for your website, and the more backlinks you have, the more authority your website has. If you think about it like a reputation builder, the more people pointing at you the better.
Building inbound links is an ongoing process, which should continue throughout the life of your SEO strategy, especially if you’re focusing on SEO in a competitive industry. Google will see and notice that you have good quality websites continuing to link to your website, which builds up the reputation of your website over time.
It is important that you only receive links from good quality websites. If you start to receive ‘bad’ links, they can have a detrimental effect on the health of your site.
Google will view spammy links as a negative ranking factor and potentially penalise your site. A good SEO provider will run regular backlink checks on your site to ensure you do not receive any detrimental links.
Understanding the importance of link building
Link building is an important factor in the way Google ranks websites. So of course, it needs to be factored into your SEO strategy. Beyond Google, link building is also a useful tool in increasing your brand awareness, bring in additional traffic and helping potential customers understand your products and services.
While we do not know the full details of the algorithm Google uses to rank websites (no one does – except Google themselves), we do know that both internal and inbound links can have a significant impact on search results.
How to build links for SEO
Like most SEO strategies, link building takes time and patience. You need to invest long term, for this strategy to pay off. There are several ways to build up contextual inbound links to your website. Some include:
External and inbound link building services
Our Search Marketing Managers are skilled in the latest link building techniques, to keep you ahead of your competition. Not all strategies work across all industries, so we will create a tailored approach, which works for your business.
Some of the many link building strategies used by our team include:
Internal linking audits & strategy
Internal linking is important in your SEO strategy, as it helps Google understand and index your site, while also sharing your link equity evenly across your website. You can use the pages on your website, which have several external links (quite often your homepage) to push authority to your service pages.
If you have a lot of external links to a particular page, make sure you use these pages to link out to other relevant pages of your site. A few things to keep in mind with internal links:
How White Chalk Road can help
White Chalk Road will put together an internal link strategy to ensure you get the best out of all the pages on your website. We use several industry tools to audit your website’s internal links and regularly check for broken internal links, to ensure you do not create a bad user experience (by a user hitting a 404 page).
Link building frequently asked questions
Read our most commonly asked questions: