SEO backlinks & link building servicesWhite Chalk Road has over 20 years’ experience in providing natural link building services, helping you rank in organic search results. Our experienced team have worked with hundreds of clients, in a variety of industries, creating bespoke link building strategies, which get results.
Internal linking & topic clusters
Internal links are hyperlinks within your website, which point to other pages on your site. Internal links are hugely important for your website, with some of the main benefits including:
- User experience: helps visitors navigate around your site;
- Site structure: help Google understand and index your site by showing a clear site structure;
- Link equity: spreads out your link power across the site;
- Topic Clusters: helping users and Google understand your area of expertise by internally linking between similar pieces of content.
Ideally, you want to make your site as easy as possible for Google to crawl, so all your web pages turn up in the index. A good topic cluster with internal link building efforts will create pillar pages (main topic) and then several other pages related to this pillar page (blog pages on related topics).
By organising your site content into topic clusters, you allow Google to easily understand your site and rank it higher. It’s also a great way to help users navigate your site and easily find additional relevant information.
To optimise your internal links and build topic clusters that have search volume and will convert, you need to put together a solid content strategy.
Inbound link building (backlinks)
Quality links are essential for a successful SEO strategy. Inbound links or ‘backlinks’ are hyperlinks on another website, which point back to your site.
Google sees this as a ‘vote of confidence’ for your website, and the more backlinks you have, the more authority your website has.
If you think about it like a reputation builder, the more people pointing at you the better.
Building inbound links is an ongoing process, which should continue throughout the life of your SEO strategy, especially if you’re focusing on SEO in a competitive industry.
Google will see and notice that you have good quality websites continuing to link to your website, which builds up the reputation of your website over time.
It is important that you only receive links from good quality websites. If you start to receive ‘bad’ links, they can have a detrimental effect on the health of your site.
Google will view spammy links as a negative ranking factor and potentially penalise your site.
A good SEO provider will run regular backlink checks on your site to ensure you do not receive any detrimental links.
External and inbound link building services
Our Search Marketing Managers are skilled in the latest and best link building services and techniques, to keep you ahead of your competition. Not all strategies work across all industries, so we will create a tailored approach, which works for your business.
Some of the many link building strategies used by our team include:
How White Chalk Road can help
White Chalk Road will put together an internal link strategy to ensure you get the best out of all the pages on your website. We use several industry tools to audit your website’s internal links and regularly check for broken internal links, to ensure you do not create a bad user experience (by a user hitting a 404 page).