SEO

Boost topical relevance with effective link building

We implement effective internal and external natural link building, helping you rank in organic search results. Our experienced team have worked with hundreds of clients, in a variety of industries, creating bespoke link building strategies that get results.

  • Create topical authority with effective internal linking.
  • Secure valuable links from trusted, local sources.
  • Effectively pass link value between your core pages.
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What is link building?

There are two types of link building strategies that when used in tandem, can help your website outperform competition and become a reputable site in the eyes of Google and your customers.

Internal link building involves linking between pages within your website to help pass link value. For example, linking to SEO helps pass value to our SEO page, or linking to SEO competitor analysis helps pass value to our competitor analysis service page.

External link building (commonly known as backlinks) involves creating or obtaining links from external websites to your website, which is and always has been one of Google’s most valuable ranking factors. For example, links from news outlets, directory websites or supplier/partner websites to your website.

Create a solid, performance-based website with effective link building.

How important is link building for my industry?

Effective internal linking building is important for every industry, from a small restaurant to a large national company, as it provides Google and users with a better understanding of the site structure. Internal linking with optimised anchor links helps effectively pass value between pages, allows users to easily navigate to key services/product pages, creating a good user experience.

Generating backlinks to a website is usually reserved for more competitive niches, where SEO copywriting and a solid technical SEO implementation may not be enough to help them rank above competitors. This is commonly very important for local trades, competitive e-commerce websites, SaaS companies and more.

Before commencing an SEO strategy with White Chalk Road, we will discuss the competitiveness of your industry and create a bespoke and tailored plan to give you the greatest chance of ranking, in the shortest period of time.

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Our approach to link building

Our Search Marketing Managers work as an extension of your team, understanding your competition and what is needed from a linking perspective to rank above them in local search results. Not all strategies work across all industries, so we will create a tailored approach, which works for your business.

Our link building strategy work includes:

  • Internal link mapping and implementation
  • Keyword and anchor text selection
  • Optimisation of internal jump links and button links
  • Acquisition of high-value external backlinks
  • Topic cluster management and linking

With an effective link building strategy, your website will effectively pass value between pages and boost performance across a wide range of keywords.

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Understanding the benefits of link building

When correctly planned and mapped out, an effective internal and external link building strategy can be the difference between top position and second page rankings for a website. With over 25 years of experience in strategy, testing and implementing link building strategies, White Chalk Road will give your website the best chance to rank high in organic search results.

Ease of navigation Internal links throughout your website help users better navigate and understand your website structure.
Website indexation Internal linking of service pages and new blogs helps Google understand your website and index new pages faster.
Pass link value Effectively passing link value to your most valuable pages will help increase keyword positions, in turn generating additional traffic.
Boost brand awareness Offsite articles with links back to your website reach new audiences and boost awareness of your brand and key services.
Generate website authority Backlinks are an essential ranking factor for more competitive niches, and White Chalk Road will help your generate these links.
Lead customers An effective internal link map can help push users to your core service pages to help generate conversions.

Success story

Allmetro Bins

Allmetro Bins provides skip bin hire and waste management services to residential and commercial customers throughout the Perth metropolitan area.

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Organic traffic

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Online skip bin bookings

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Keywords
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Link building FAQs

Read our most commonly asked questions about our link building services.

If over 20+ years in the industry has taught our experienced team anything, it’s that link building, both internal and inbound, are essential to boost online rankings – especially in more competitive industries.

Unfortunately, there are many ‘SEO professionals’ out there that use outdated tactics or tactics that go against Google Webmaster Guidelines. The team at White Chalk Road have been expertly trained on white-hat tactics and backlinks that not only boost your website performance but also do it in a way that follows Google Guidelines and best-practice – providing long-term SEO benefits.

If it makes sense to link to other websites then yes you should.

A good example of this is if you write an article or service page and use a statistic or fact from an external source. To prove the legitimacy of this fact or statistic to Google and users alike, you should link that statistic to its source.

However, outbound links should be used in moderation and only where appropriate.

If you’re linking out to a non-relevant website with the only intention to pass rank value and influence search results, this goes against Google’s Webmaster Guidelines and could result in your website being viewed as less-trustworthy by Google and users.

Dofollow and nofollow links are important attributes to keep in mind when creating a link building strategy. Reason being is when crawling websites and deciding how to pass link value, Google uses the dofollow and nofollow attributes to assess whether it should or should not pass ‘link juice’. A dofollow attribute is used by website owners to show Google that the source is reputable and should be passed the link value.

A nofollow link is used as a hint by Google but does not directly influence search results. These are used by website owners when they want to link out to a website for additional information or as a reference but are unsure about the legitimacy or trustworthiness of that website.

Google also introduced two new link attributes that can be used by website owners to make up the content. These links will be treated by Google as ‘hints’ when assessing their impact on search engine rankings:

  • rel=”sponsored”: the sponsored attribute marks up the link to tell google that the link on the website was created through some type of sponsorship, paid advertising or similar.
  • rel=”ugc”: the ugc (user-generated content) tag lets Google know that the content was contributed by someone outside of the website. This is often used to highlight content such as forum posts, blog comments or product reviews.

Internal link building is extremely important for SEO as it helps to pass link value throughout your website, while also helping Google understand the website structure and key pages on your website. Therefore, internal links are essential to boost the organic performance of your website, especially for larger websites.

Your internal links should be structured and mapped out before building your website. However, if your website is already live and showing in Googles SERPs, we recommend having a technical SEO audit completed on your website.

As part of your SEO audit with White Chalk Road, we will conduct a review of your internal and external links, creating a report and strategy to effectively link between pages on your website.

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