Considering it is a search engine's prerogative to provide the most authoritative, up-to-date and relevant search results for users, it should be your aim to keep your website updated with fresh and useful content about your industry and services in order to improve your search engine rankings.
White Chalk Road offers two SEO content writing services to help you achieve this goal: SEO Copywriting and Blog Management.
Once we have worked with you to identify the top keyword phrases your potential customers are searching to find your products or services, it's important to ensure there is relevant content on your website to rank for these keywords and draw in traffic.
Of course you will already have some content on your website that we can optimise for your major keyword phrases, but often the content you already have is quite thin, offering the bare minimum of information, or there is not a dedicated page for each of your main themes.
In this case we can work with you to ensure there is a dedicated page on your website to target each of your target keywords phrases, and that the content on your these pages is of the highest quality, providing useful and relevant information to help you make sales or gain leads online. The content we write for you will:
Be of the highest quality in regards to spelling, grammar and punctuation
We understand that something as simple as an awkward sentence or an obvious typo can put potential customers off your brand or make them lose interest in what you have to say. You've spent a lot of time and money on both your online and offline marketing efforts to get people to your website in the first place, so we won't allow something so rudimentary lose that lead.
Benefit both search engines and potential customers
While it is important to include your target keywords in the content, we will never do this at the expense of the quality of the content or the readability for potential customers. Our main goal is to ensure the content on your website will convert potential customers into leads or sales. We do this by focusing on the main point at hand: Telling customers why they need your product/service (what need it fills in their life) and why your product/service fills this need better than your competitors' solutions.
While it is important to ensure the content on your product or service pages is the best it can be, once written, these pages will likely remain unchanged for a long period of time. How then can you fulfil the requirement of offering the most up-to-date content for search engine users?
Having an onsite blog is the best way to keep your website updated with fresh, relevant and useful resources for your customers and potential customers alike. However, we understand that writing new content and resources on a weekly or monthly basis can be time consuming if there is no one in-house who can keep on top of the content plan.
- Therefore, we can offer a Blog Management service which would cover:
- A range of intervals depending on your needs (monthly, bi-weekly, weekly etc.)
- A full content strategy in advance, outlining the blog topics we propose to cover
- Blog writing, optimisation, internal linking and publishing on your website (following content approval by you)
For more information on our SEO Copywriting and Blog Management services, contact us today!