Sarah is a born-and-bred Perth local, with over two decades of industry experience. Sarah brings a wealth of high-level expertise to her role as General Manager at White Chalk Road, having worked across Perth and Asia in the media intelligence, advertising, and content marketing sectors, with a proven track record of leading teams and delivering results for well-known WA brands and state government departments.
Sarah holds a Bachelor of Arts in Mass Communications (with a major in Marketing & Public Relations) from Murdoch University. She is passionate about driving growth and delivering transparent, measurable results for her clients.
Outside of the office, Sarah is a certified Marriage Celebrant, helping all couples in love say “I do”. When she isn’t officiating weddings or leading the team at WCR, Sarah loves spending time with her favourite nephew, cheering on the Fremantle Dockers, or relaxing with her cheeky Jack Russell, Emma.











