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Google Digital Marketing Courses
If you’re involved in business and totally new to both marketing concepts and digital marketing, here are some of the best places to start:
Google Digital Academy offers a range of programs to help companies stay ahead in a rapidly changing digital world and transform the way their people and businesses operate
Google Digital Garage help you grow your business or career with free digital marketing courses on everything from search to social media. You can choose the topics you want to learn or complete the whole online course to earn a certification. This is an easy course suitable for all levels, including novices.
Got no time to spare? Primer App from Google is a fast and easy way to learn marketing strategies or refresh basics. The App teaches business and digital marketing in two to five-minute moments from your mobile. Learn anywhere, anytime.
Analytics and Ads
More advanced courses on digital marketing analytics as well as advertising online are also available for free.
Google Analytics Academy offers courses on Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. There are also mini-courses available on YouTube related to analytics topics, so you can follow them step-by-step.
Loves Data also provides some great training in Google analytics management.
Google Skillshop teaches everything you need to know to succeed with Google Ads and related products. Select learning paths and complete bite-sized courses for achievements. There are also certification courses with industry-recognised qualifications available. Courses focus on best practices.
Other Inbound Marketing and Social Media Courses
Many other companies also offer free digital marketing courses with certification for successful completion. Some charge for the exam certificate. While the focus is thought-leadership, these courses also use the companies paid tools in examples, so you can see whether they may be useful for your business use.
Here are some to look at:
- HubSpot Academy offers free training and certification courses in inbound marketing, social media, email marketing and more.
- Ahrefs Free SEO Basics Video Course. While this uses the paid Ahrefs tool for examples, there is valuable information in here about SEO basics.
- Two other paid tool favourites are SEMrush Academy and Hootsuite Academy.
Additional SEO Guides
Here are some guides to help with learning SEO basics.