The Temporary Fencing Shop (TTFS) is a national supplier of temporary fencing and related products to the commercial, hire and civil, civic & infrastructure industries.


Organic conversions


Organic traffic


Ad conversion rate


Ad spend

The challenge for TTFS

The Temporary Fencing Shop began their web marketing journey with White Chalk Road in July 2018 with a want to increase organic traffic and online conversions.

TTFS had numerous Google Ads campaigns running which were consuming a lot of the company’s budget for such marketing. White Chalk Road took over the management of TTFS’ Google Ads and created an SEO strategy that would work hand-in-hand with their Paid Search. In December 2019 TTFS migrated their website from to

With the main keyword being removed from the domain name, we have worked extensively over the years to build both onsite and offsite content to achieve great results.

"Since White Chalk Road took over our SEO and Paid Search Advertising 3 years ago we have seen some great results. The online marketing strategies they have put in place have increased both traffic and conversion rates while reducing our advertising spend."

Steve Wood, Sales Director

The process

The results

TTFS has seen fantastic results both organically and via paid search. Through White Chalk Road managing the business’ Google Ads campaigns, the Google Ads spend has been reduced by 51.54%, whilst increasing overall conversion rate by 84.45% and reducing Cost Per Conversion by 30.46%. As expected SEO was a slower process, however one that was worth the wait! TTFS have seen a 50.16% increase in organic traffic and a 148.93% increase in organic conversions.

Stats: Jul 2020 – Jun 2021 vs Jul 2017 – Jun 2018

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