SEO

Boost enquiries with website Conversion Rate Optimisation (CRO)

No matter how well designed your website or how many visitors you’re converting into customers, with Conversion Rate Optimisation (CRO) there are always improvements that can be made to boost your bottom line.

  • Maximise site conversions with actionable CRO.
  • Turn existing visitors into loyal customers online.
  • Data-driven strategies for higher ROI.
 
  
 
 
 
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What is website CRO?

Conversion Rate Optimisation (CRO) is a data-backed marketing method to increase your online sales, lead generation, conversion rates and other engagement metrics without increasing the number of visitors to your website.

CRO determines why website visitors aren’t taking the actions you want them to and how you can improve this. The focus is to get the maximum benefit from traffic already attracted to your website, saving you money and achieving a better Return On Investment (ROI).

Improve your website conversion rate with White Chalk Road.

When to focus on conversion rate optimisation

If your website currently receives a high number of sessions but a relatively low number of enquiries, your business website would benefit from conversion rate optimisation. This involves reviewing the current traffic on the website and where there may be bottlenecks, or a lack of encouragement for people to enquire.

This data can commonly be found in your website analytics if set up correctly, but also through reviews of heatmap tracking. If you’re unsure on the current conversion rate of your website and want to generate additional enquiries from existing traffic, get in touch with the team at White Chalk Road today.

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Our approach

Before implementing any CRO changes on a company website, our team will review the current data on website performance and find opportunities to improve the conversion rate. This includes:

  • Bounce rate optimisation
  • Review of Call-To-Actions (CTAs)
  • Heatmap tracking setup
  • Optimise content positioning
  • Mobile responsiveness checks
  • Ongoing review and testing

To review your website performance and improve the number of leads your website generates, reach out to White Chalk Road today.

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The benefits of conversion rate optimisation

Reviewing current website performance and making changes to create a better user experience and generate additional leads is beneficial to all industries. Some of the key highlights are:

Generate additional leads Receive additional enquiries to your business without having to drive additional visitors to your site.
Lower acquisition costs By boosting your conversion rate, the cost to obtain a new customer lowers.
Improve paid advertising ROI Paid advertising can prove costly, especially if there are issues with your conversion funnel.
Boost customer sentiment Providing a better experience for your site visitors will benefit brand perception and boost sales.
Better lead quality Optimising for the right type of lead reduces the time you spend with low-quality enquiries.
SEO benefits Google rewards sites that provide great experiences for visitors, such as bounce rate, time on site and conversion rate.

Success story

Arteil

Arteil is a family-owned furnishing business, providing ergonomic office chairs to individuals and businesses across Australia. They specialise in quality, Australian-made office chairs, manufactured onsite at their showroom in Perth.

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Website CRO FAQs

Here are the answers to some common questions that clients ask about Website CRO.

A website conversion is when a website visitor completes a call-to-action which you are tracking as a desirable goal —for example, buying a product, signing up to an email list or using a link to make a phone call or email. Moreover, the Website Conversion Rate is the percentage of site visitors who have completed one or more of the desired actions.

Website Conversion Rate Optimisation, or Website CRO, is when you make strategic changes to your website's call-to-action buttons and surrounding content to create a higher conversion rate.

Google Analytics is a great way to measure your Website Conversion Rate. Once you have connected your website to google analytics, you can determine what percentage of visitors are using your call to action buttons.

It can also give you an idea of how to improve your conversion rates by showing you which web pages aren't performing as successfully as others.

Conversion rate optimisation can be achieved using a number of methods which are all dependent on your business, your website and your industry. Some key practices to achieve CRO include:

  • Using strong, clear and concise CTA (1 - 3 words on a button)
  • CTA’s should be placed above the fold
  • Use less form fields
  • Create a level of urgency

SEO, or search engine optimisation, is all about boosting your website's visibility on search engines, so you can reach your customers.

CRO then ensures that when these customers reach your website, they are more likely to convert into leads - by filling out a contact form, signing up to your newsletter, downloading an eBook, or whatever conversion goal you have in place.

A good conversion rate is anywhere between 2 - 4%. If your conversion rates are 5% or higher, you are doing exceptionally well. However, this is a generalisation across a multitude of industries and it does vary depending on the page the conversion is occurring - For example, a pricing page is generally more likely to achieve more conversions at a higher conversion rate than an informational blog post.

CRO can affect the performance of other marketing efforts, whether they are SEO focused, social media ads or Google Ads, even radio or tv advertising! Reason being, is if users click through or search your website and land on a page that offers little to no way of them converting, i.e. ‘get in touch’, ‘learn more’, ‘let’s chat’, then more often than not, they will exit from your website.

So, even though your other marketing tactics may be performing well and attracting potential customers to your website, they aren’t converting into leads.

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What our clients are saying

  
 
 
  
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 Dee Ray 
 
22 days ago
 
 
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Alex Hamilton from White Chalk Road is an exceptional SEO and GEO specialist with deep digital‑marketing expertise and a level of care that is genuinely world‑class. His attention to detail, strategic thinking and commitment to delivering real results for his clients sets him apart in an industry where quality varies widely.

The biggest problem Alex solves is underperforming websites — and he does it with clarity, precision and a proven framework that helps businesses finally get noticed online. His ability to diagnose what’s holding a website back, implement the right SEO structure, and guide clients through the process is outstanding.

I can highly recommend Alex to anyone looking to improve their digital presence, strengthen their online visibility, or turn a stagnant website into a high‑performing asset. He is the person I confidently connect clients with, knowing they will be supported with expertise, care and genuine dedication to their success.
  
 
 
 
 
 
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 justin cohen 
 
25 days ago
 
 
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What a great company to deal with , super efficient and creative !!
  
 
 
 
 
 
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 Joanna Revilla 
 
74 days ago
 
 
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They are the best!!!Prompt at returning our emails and did everything that we wanted and more. Plus Sarah gave great advice on improving our AI search optimization.
  
 
 
 
 
 
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 Rolo Media 
 
115 days ago
 
 
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White Chalk Road, and especially Alex, are fantastic for local SEO in Perth. Their expertise has significantly boosted our local online presence. If you're a Perth business wanting to improve your local search results, definitely get in touch with Alex and their team, local SEO is their bread and butter!
  
 
 
 
 
 
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 Mike Heathcote 
 
115 days ago
 
 
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Must be something in the Swan River water, because in the Eastern States it is hard to find the level of knowledge, attention to detail and communication skill practiced by Alex and his team at White Chalk Road. We are a Building Inspection business, and I've tried the water in both Sydney Harbour and the Yarra, it's been a bitter experience in both cities. So, I am very happy to support and endorse my business friends at White Chalk Road in WA, who practice the rare gifts of truth, honesty, realistic expectations and deliver on ROI.
  
 
 
 
 
 
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 Michael Swan 
 
173 days ago
 
 
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We’ve been working with White Chalk Road for our SEO and marketing, and honestly the service from Tessa and the team has been outstanding.

Tessa genuinely goes above and beyond for our business. She’s proactive, responsive, easy to work with, and you can tell she truly cares about getting results for her clients, not just ticking boxes.

One thing that really stood out was when our company won the Small Business Champion Award. Tessa organised a press release and helped get the story out there, which created great exposure for our business and made the whole achievement feel even more special. She didn’t have to do that, but she did, and that level of effort says a lot about the way White Chalk Road operates.

It’s rare to find a company that combines professionalism, strategy, communication, and genuine care for their clients this well. Highly recommend White Chalk Road to any business looking for an SEO and marketing company that actually puts in the effort and wants to see you succeed.
  
 
 
 
 
 
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 Rosalie Aitken 
 
291 days ago
 
 
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I had a great experience working with WCR when they conducted an SEO audit and implemented a number of improvements across our company website. Alex, who led the work, was super approachable, extremely knowledgeable and easy to talk to. Very happy with the outcomes and will gladly work with WCR again.
  
 
 
 
 
 
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 Bec R 
 
348 days ago
 
 
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Alex Hamilton presented a brilliant workshop recently for the Digital Solutions Program. The information provided was comprehensive, easy to understand and the perfect way to educate small businesses around the rapid changing landscape of AI search, SEO and websites. We look forward to having Alex back again as a presenter to further educate small business owners across WA, QLD and NT.
  
 
 
 
 
 
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 Mandar Bapat 
 
411 days ago
 
 
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Just sharing my great experience with White Chalk Road in setting up Google Profile for my business. In the DIY nation, I tried and failed a couple of times. I was about to give up, then glad I reached out Alex of White Chalk Road for help. Their step by step guidance made it so easy to apply and to get verified. I am excited to work with you in building the online presence for my business. All the best!
  
 
 
 
 
 
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 Justin Sideris 
 
487 days ago
 
 
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White Chalk Road, and in particular Alex Hamilton, are a knowledgeable bunch of SEO experts. They always keep their clients' best interests at heart and makes us unwaveringly confident as web developers in sending clients their way, for local seo, collaborating on on-page optimisation, or even helping clients with getting more of their own google business reviews. Very grateful to have met Alex and the wider White Chalk team. ★★★★★ 100% 5 star rating. Do recommend.