Social ads

Instagram advertising agency

Boost your brand with Instagram ads. Time to convert your likes and followers into loyal customers.

  • Visually stunning ads on Instagram.
  • Reach a younger, dynamic audience.
  • Boost brand visibility and sales.

What are Instagram Ads?

The number of social media users is growing by the day.

More importantly, no one can deny what a big difference of 700 million daily Instagram users can make for businesses when advertising on the platform.

What’s unique about Instagram is that it is a more convenient and relatively easier-to-consume source of information and entertainment and advertising medium. This is especially true if you compare it with older social media platforms like Facebook.

Instagram Ads function similarly to other online advertising platforms in that you can set your target market, budget and further specifications. There are a few different types of advertisements that you can choose between, some working better than others depending on the business, product or service.

 

Are Instagram Ads right for you?

If your target audience hangs out on Instagram and you’re looking to increase brand awareness, drive website visits or boost sales, Instagram ads could be the right option for you.

Additionally, Instagram’s highly visual and immersive nature makes it an ideal platform for showcasing products and services in a visually compelling way, driving higher engagement and conversion rates compared to traditional advertising channels.

Instagram ads offer various ad formats, including photo ads, video ads, carousel ads, and stories ads, providing you with flexibility and creativity to tailor your ads to your audience’s preferences and campaign objectives.

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Our approach

Harnessing the power of Instagram as a marketing tool goes way beyond simply having an account and posting pictures and videos.

Although having an account is one way you can gain followers organically, it won’t do much to convert leads and increase sales. By using Instagram ads, you can start creating meaningful and relevant ads for targeted audiences. This, in turn, can increase engagement and gain you more customers and followers.

But in order to do this, you need an experienced and reliable Instagram ad agency to create a strategic social media marketing plan.

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Instagram advertising with White Chalk Road

When you collaborate with us to achieve your Instagram advertising goals, we make sure you benefit every step of the way.

Audience targeting Instagram gives you unprecedented access to Facebook advertising tools, so audience targeting becomes easy. By considering several demographic characteristics specific to your market, we’re sure to get your Instagram ads to your target audience.
In-depth tracking & monitoring As your Instagram advertising agency, it’s our job to monitor whatever Instagram ads are running and to ensure spending is within budget. We’ll be checking how each live Instagram ad is performing and pausing or optimising the campaigns that are not performing. We can then use this data to better inform future Instagram advertising campaigns.
Transparent reporting Reporting is an essential requisite of analysis. Therefore, you can expect to receive periodic reports from us that detail critical advertising data. These include ad reach, the number of clicks, conversion rates and other similar information. If you have questions about the results, we’ll be more than happy to discuss them with you in person, via video chat or over the phone.
Ongoing support & advice White Chalk Road will be there every step of the way – from the formulation of your Instagram advertising strategy through to implementation, analytics and reporting. Of course, we’re also available to provide support and give advice. We’re ready to answer your queries and assist you in every way we can to ensure you achieve the best results.
Ecommerce integration Seamlessly integrate Instagram with Shopify to instantly enable sales on your social media storefront. We also work with many businesses using WordPress and WooCommerce, reaching the right target market with Instagram advertising campaigns, converting the users when they visit the website.

Instagram Ads frequently asked questions

Here are the answers to some common questions that clients ask about Instagram Ads.

If you don’t see your questions here, or you want more information, contact us today to speak to one of our team.

Instagram Ads offer a tremendous opportunity to reach your target market. The popular photo app is the perfect place to advertise to gain brand exposure and if your products or services can be aesthetically communicated.

Advertisements on this platform are successful as they seamlessly integrate into newsfeeds and stories, making it easy to spark curiosity and create engagement amongst your target audience.

Instagram Ads function similarly to other online advertising platforms in that you can set your target market, budget and further specifications. There are a few different types of advertisements that you can choose between, some working better than others depending on the business, product or service. The different types of advertisements that you can choose between include:

  • Image ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Shopping ads
  • Reels ads

It is easier than you think to create Instagram Ads. The first way is to promote a post from your Instagram Business account simply by clicking promote.  The second way is to log onto Facebook Ads Manager, create a new campaign, select your objective, choose your budget and schedule. Then you can choose your target audience, where you would like your ad to be placed. Finally, you get to create your ad by uploading the image or video, the link you want your advertisement to lead to and any other relevant information.

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