Instagram advertising agency

Boost your brand with Instagram ads. Time to convert your likes and followers into loyal customers.

Is your business on Instagram?

Perhaps you’ve dabbled with Instagram advertising but never really took it seriously. Or maybe you know the kind of reach Instagram marketing has, but you are not quite sure how it can benefit your business.

Instagram announced in 2018 that it already had 1 billion active users monthly and 700 million daily users. Aside from being the highly popular photo-sharing social media platform that it is, Instagram is also the go-to information resource of (primarily) millennials and Generation Z.

This is useful information for companies targeting a more youthful demographic with Instagram marketing, although the appeal of Instagram is quite vast across different age levels.

Get started with Instagram advertising

If you’re unsure about how Instagram ads can help you promote your brand, it’s best to work with a trusted Instagram ads agency. That’s us – White Chalk Road. By entrusting your Instagram advertising needs to us, we’ll not only help you spread brand awareness but also engage your audience and increase sales.

Instagram marketing for your business

The number of social media users is growing by the day.

More importantly, no one can deny what a big difference of 700 million daily Instagram users can make on for businesses when advertising on the platform.

What’s unique about Instagram is that it is a more convenient and relatively easier-to-consume source of information and entertainment and advertising medium. This is especially true if you compare it with older social media platforms like Facebook.

So, are you ready to experience the benefits of Instagram advertising for your business?

Benefits of advertising on Instagram

Aside from its rapid growth and impressive reach, Instagram marketing provides the following advantages to advertisers on the platform:

  • The platform measures Instagram advertising campaign success based on more substantial metrics like reach, recall and awareness. It doesn’t depend on likes, follower numbers and comments.
  • Instagram allows you to integrate Shopify easily and start selling right away – great for e-commerce websites.
  • Instagram is an efficient and cost-effective social media advertising platform for brand awareness and reach.

Instagram advertising with White Chalk Road

When you collaborate with us to achieve your Instagram advertising goals, we make sure you benefit every step of the way.

Audience targeting Instagram gives you unprecedented access to Facebook advertising tools, so audience targeting becomes easy. By considering several demographic characteristics specific to your market, we’re sure to get your Instagram ads to your target audience.
In-depth tracking & monitoring As your Instagram advertising agency, it’s our job to monitor whatever Instagram ads are running and to ensure spending is within budget. We’ll be checking how each live Instagram ad is performing and pausing or optimising the campaigns that are not performing. We can then use this data to better inform future Instagram advertising campaigns.
Transparent reporting Reporting is an essential requisite of analysis. Therefore, you can expect to receive periodic reports from us that detail critical advertising data. These include ad reach, the number of clicks, conversion rates and other similar information. If you have questions about the results, we’ll be more than happy to discuss them with you in person, via video chat or over the phone.
Ongoing support & advice White Chalk Road will be there every step of the way – from the formulation of your Instagram advertising strategy through to implementation, analytics and reporting. Of course, we’re also available to provide support and give advice. We’re ready to answer your queries and assist you in every way we can to ensure you achieve the best results.
Ecommerce integration Seamlessly integrate Instagram with Shopify to instantly enable sales on your social media storefront. We also work with many businesses using WordPress and WooCommerce, reaching the right target market with Instagram advertising campaigns, converting the users when they visit the website.

Social media marketing with an Instagram ads agency

Harnessing the power of Instagram as a marketing tool goes way beyond simply having an account and posting pictures and videos.

Although having an account is one way you can gain followers organically, it won’t do much to convert leads and increase sales. By using Instagram ads, you can start creating meaningful and relevant ads for targeted audiences. This, in turn, can increase engagement and gain you more customers and followers.

But in order to do this, you need an experienced and reliable Instagram ad agency to create a strategic social media marketing plan.

Frequently asked questions about Instagram Ads

Here are the answers to some common questions that clients ask about Instagram Ads.

Instagram Ads offer a tremendous opportunity to reach your target market. The popular photo app is the perfect place to advertise to gain brand exposure and if your products or services can be aesthetically communicated.

Advertisements on this platform are successful as they seamlessly integrate into newsfeeds and stories, making it easy to spark curiosity and create engagement amongst your target audience.

Instagram Ads function similarly to other online advertising platforms in that you can set your target market, budget and further specifications. There are a few different types of advertisements that you can choose between, some working better than others depending on the business, product or service. The different types of advertisements that you can choose between include:

  • Image ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Shopping ads
  • Reels ads

It is easier than you think to create Instagram Ads. The first way is to promote a post from your Instagram Business account simply by clicking promote.  The second way is to log onto Facebook Ads Manager, create a new campaign, select your objective, choose your budget and schedule. Then you can choose your target audience, where you would like your ad to be placed. Finally, you get to create your ad by uploading the image or video, the link you want your advertisement to lead to and any other relevant information.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.