Facebook advertising agency

Over 17 million people in Australia use Facebook every day. This gives us a huge opportunity to reach your potential customers via Facebook and Instagram advertising.

Facebook advertising for your business

Done correctly, Facebook Ads are one of the best, most affordable ways, to reach your target audience and convert them into customers. One of the huge advantages of Facebook Advertising, is the ultra-specific audience targeting, allowing you to show your product or service to your exact dream customer. We can drill down into demographics, locations, behaviours and preferences, to ensure you are reaching the right people, when they are ready to buy.

The Facebook algorithm learns from every click, scroll, view and other action your audience takes, so you can fine tune your ads campaigns. Take advantage of this huge database of marketing intel and start using Facebook Ads to grow your business today.

Facebook ads strategy

To maximise your Facebook advertising spend, you need to implement a tailored Facebook ads strategy. This starts with identifying your key audiences, creating the right ads, choosing the right time to show them and ongoing analysis. Here’s the Facebook strategy process:

Facebook Pixel We add the Pixel to your website to track all the actions people take on your website. This helps us understand the effectiveness of your ad campaigns by tracking user behaviours.
Choose the right goals What do you want to achieve from your Facebook Ads? We set up specific campaigns focused on your goals, such as Leads, Sales, Brand Awareness or Retargeting.
Create your audiences Using Facebooks’ wealth of data, we can drill down to your exact perfect audience and market specifically to them. Facebook allows us to set up Audiences based on demographics, interests, how they interact with pages and ads. We can also drill down to within a 1km radius of where your audience is to reach your specific service areas.
Engaging ad copy For your Facebook Ads to succeed, you need great creative. This starts with your Strategy, ensuring we are designing the ad copy to suit your audience. Facebook is a noisy space, we create ads that will stop the scroll and connect with your audience. We use extensive testing and drill down into analytics to determine which ads are working and optimise accordingly.
Landing page Once you have hooked your dream customer, you need to ensure they are compelled to take action. We create the perfect landing page to meet your user’s intent, so they can easily complete your Call to Action, be it buying the product, booking an appointment or filling in a contact form.
Retargeting Don’t let your website visitors forget about you. We set up retargeting campaigns to market specifically to people who haven’t completed a purchase or other action on your website.

Get started with Facebook advertising

White Chalk Road is a holistic digital marketing agency. We create tailored strategies encompassing all of your digital assets, including Social Media, Google Ads and SEO, to get the best return on your marketing investment. Talk to one of our experts, to start getting more leads and sales online today.

Frequently asked questions about Facebook Ads

Here are the answers to some common questions that clients ask about Facebook Ads.

Facebook Ads are a type of online advertisement that appear on your timeline on the Facebook mobile app or at the top of your feed. Advertisers pay to promote their products and services, videos, and other content that they think is relevant to you based on your interests. They can target by age, country, language, gender as well as customize targeting options such as education level and relationship status.

Facebook Ads are a great way for businesses to take advantage of targeting features and find their ideal audience at a low cost. In essence, Facebook allows you to advertise your products or services without worrying about wasting money on advertising to the wrong market.

You can optimise your Facebook Ads in a range of ways, including;

  • Specify your target market.
  • Exclude "converted" from your target audience as they are likely already a customer, so you can focus your budget on finding new customers (depending on the goal of your advertisement and business type).
  • Select the correct campaign objective.
  • Change the ad from running 24/7 to only the days and times you would like your ad to be shown.
  • Set up an ad rotation, so your target market doesn't get bored or annoyed seeing the same ad.
  • Change where your advertisement is placed on Facebook.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.