Social media management agency

Billions of people are on social media, shouldn’t your ads be there, too? Experience consistent sales with social media advertising.

Get started with social media marketing

Millions of advertisers have hundreds of different marketing strategies they can use to get their products and services out on the web.

There is content marketing, Google Ads and many others – channels that can prove effective in the long run. Then again, it’s in the long run, which means you need to invest time and obtain a level of mastery of SEO and ad placement.

Influencer marketing can yield instant results. But the downside here is that not only is it expensive, but it also provides short-term results.

With social media advertising, your ads can yield results from the first day your website goes live.

By partnering with the right social media agency and devising the right social media strategy, you can optimise ads and boost sales in a cost-effective manner.

Which businesses should advertise on social media?

All businesses should ideally be advertising on social media unless your industry is restricted from advertising its products or services.

Companies across all industries should have a social media presence and harness its advertising potential. So, whether you’re a company offering babysitting services, engineered building solutions, trucking services, catering or floral arrangements, you need to be on social media.

Today, any business that doesn’t have an active social media page may be viewed as unprofessional, disconnected and even impersonal. By having an updated social media page, you can, at the very least, share or promote your website without having to pay anything extra – something you can’t do by depending only on random visitors or users actually searching for your website.

Additionally, by having a social media presence, you not only have the option to advertise even with a limited budget. You can also use it to reach and engage with your customers.

Benefits of social media advertising

Some benefits all social media advertising platforms share in common include the following:

Customer insight Gives insights on customer-generated content you can use in your ads.
Retargeting Helps you target new and returning customers.
Split-testing Allows you to conduct A/B testing easily before launching your ads.

The best social media platforms for business

With several choices out there for social media advertising, you might be wondering whether you should advertise on all of them. Our short answer: It depends on what you are advertising, who you are targeting and your budget. This is why it’s crucial to have a social media marketing strategy put together by a highly experienced and professional social media marketing agency like White Chalk Road.

Facebook advertising

Facebook has an estimated 2.5 billion monthly active users, so it is undoubtedly the most popular global social network. With a Facebook account, you have the option to grow your followers organically or to pay to boost post and page reach.

With Facebook Ads, you have unprecedented access to a wide user base and the ability to target specific audiences.

You can specify your target based on specific demographic characteristics, such as age, gender, employment, interests, purchasing behaviours, relationship status. By using Facebook ads, you get to not only target your exact audience but also place your ads and content in their newsfeed.

Instagram advertising

Instagram and Facebook are both owned by the same company.

Therefore, advertising on Instagram gives you access to not only its 1 billion active users but also Facebook’s billions of users worldwide.

Instagram is an ideal social media platform for all businesses – especially if your products or services translate well into images.

By posting great images or high-quality photos, you can grow your followers organically. And since it is a visual platform, Instagram Ads helps to make your posts more memorable as people prefer photos and videos over text.

LinkedIn advertising

As the most popular professional social network, LinkedIn Ads are most suitable for B2B businesses and if you are targeting customers based on their job titles.

To date, LinkedIn has 722 million members in 200 countries and regions working as professionals, and with some in key positions as industry leaders and influencers. And since members usually include accurate details about their work or business, it’s a reliable source of key information if your clients are also businesses.

Frequently asked questions about Social Ads

Here are the answers to some common questions that clients ask about Social Ads.

Social Ads are advertisements you see on Facebook, Instagram, and other social platforms. They are usually made up of images or videos and appear in news feeds and stories as sponsored posts.

Every day thousands of people spend hours on social media where there are many opportunities for advertising space. If your target market spends a lot of time on social media, why not advertise where they are? By using Social Ads, your company can reach a range of people, including those interested in your niche.

There are many different social media platforms where you can place Social Ads, each requiring different formats and creation processes. However, they all follow the same general methods of uploading an ad, setting an aim, target market, budget, and the dates you would like your ad to run for. Therefore it is important to know all these things no matter which social media platform you are thinking of advertising.

Furthermore, you can generate the creative aspect of the ad with either perfectional help or on your own with a program like Canva, depending on the level of difficulty the ad you wish to create is.

If you are running a business, trying to stay active on social media and post Social Ads, spending a couple of hours creating and scheduling your monthly posts can help you stay on top of things.

Facebook business manager is one way to schedule ads for Facebook and Instagram. However, many other online scheduling tools allow you to schedule posts for even more social platforms like LinkedIn and Google My Business.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.