Social Ads are advertisements you see on Facebook, Instagram, and other social platforms. They are usually made up of images or videos and appear in news feeds and stories as sponsored posts.

Why advertise on social media?

Every day thousands of people spend hours on social media where there are many opportunities for advertising space. If your target market spends a lot of time on social media, why not advertise where they are? By using Social Ads , your company can reach a range of people, including those interested in your niche.

How to make ads for social media?

There are many different social media platforms where you can place Social Ads , each requiring different formats and creation processes. However, they all follow the same general methods of uploading an ad, setting an aim, target market, budget, and the dates you would like your ad to run for. Therefore it is important to know all these things no matter which social media platform you are thinking of advertising. Furthermore, you can generate the creative aspect of the ad with either perfectional help or on your own with a program like Canva, depending on the level of difficulty the ad you wish to create is.

How to schedule social media posts?

If you are running a business, trying to stay active on social media and post Social Ads , spending a couple of hours creating and scheduling your monthly posts can help you stay on top of things. Facebook business manager is one way to schedule ads for Facebook and Instagram. However, many other online scheduling tools allow you to schedule posts for even more social platforms like LinkedIn and Google My Business.