In general, assisted living facilities provide the infrastructure needed by most senior adults to manage daily living tasks. The seniors can also get the assistance they need from onsite personnel.
But unlike other healthcare facilities whose primary target market is their actual patients, assisted living facilities need to know their main audience to increase occupancy. They must also learn to keep up with how seniors and their loved ones conduct research on various caretaking options.
Since people of all ages rely on the world wide web to get information, a senior assisted living community must change with the times and adapt its content marketing techniques appropriately.
By applying SEO for assisted living, you can reap the following benefits:
Our short answer would be, ‘it depends’ because a marketing strategy must only be formulated once you know your short and long-term goals. However, if you want to take an integrated approach that’s highly beneficial, you can use SEO and social media marketing together.
At White Chalk Road, we consider each client’s unique requirements so we only deliver a tailored approach that brings tangible, measurable results depending on your short and long-term goals.
We use specific tools to find the best keywords a client should rank for to improve site performance, increase leads and boost conversions.
With a tailored SEO campaign, we usually observe changes or improvements in SEO performance in as little as a month to several months.
Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.