Online marketing & SEO for assisted living providersAssisted living facilities continue to change and improve with the times as the needs of seniors change, especially with more people opting for ageing-in-place arrangements.
Digital marketing for assisted living communities
In general, assisted living facilities provide the infrastructure needed by most senior adults to manage daily living tasks. The seniors can also get the assistance they need from onsite personnel.
But unlike other healthcare facilities whose primary target market is their actual patients, assisted living facilities need to know their main audience to increase occupancy. They must also learn to keep up with how seniors and their loved ones conduct research on various caretaking options.
Benefits of online marketing for assisted living facilities
Common questions about assisted living SEO
Our short answer would be, ‘it depends’ because a marketing strategy must only be formulated once you know your short and long-term goals. However, if you want to take an integrated approach that’s highly beneficial, you can use SEO and social media marketing together.
At White Chalk Road, we consider each client’s unique requirements so we only deliver a tailored approach that brings tangible, measurable results depending on your short and long-term goals.
We use specific tools to find the best keywords a client should rank for to improve site performance, increase leads and boost conversions.
With a tailored SEO campaign, we usually observe changes or improvements in SEO performance in as little as a month to several months.