Online marketing & SEO for education providers

The education sector has had to grapple with the changing industry landscape, especially with the global pandemic that has forced conventional schools to go online.

Digital marketing for education institutions

Establishments that have typically offered in-person classes have had to make some major adjustments in their programmes. To accommodate the need to provide online classes, learning institutions have had to redirect their efforts to providing interesting, wholesome and fun online lessons to keep learners engaged.

These changes have directly pitted them against online learning establishments that had always been built around a digital model. Therefore, schools, academies, colleges and universities need to come up with ingenious ways to differentiate themselves from the rest to achieve higher enrolment rates.

Benefits of online marketing for education

Learning institutions today no longer just cater to young people. There is a strong need to attract all types of learners who wish to start or complete their education in Australia.

Of course, the most effective way to promote your course offerings is through online marketing for education. This way, you can cast a wider net, especially if you conduct online classes.

Whatever type of learner you cater to, digital marketing for the education industry offers the following benefits:

Increase site visits SEO for higher education and other educational institutions can help increase traffic to your website. However, remember that digital marketing for education providers will only work if you conduct a website assessment and make the required improvements.
More enquiries You can improve user experience by considering the latest algorithms and policy changes of search engines like Google. You can optimise this further by combining these with digital marketing for education, including social media and paid ads, to attract more interest and increase your leads.
Higher enrolment rates As you gain the online exposure you need for parents and students to take notice, higher enrolment rates would be an expected outcome.

Common questions about SEO for education

Yes, we do. At White Chalk Road, we know that learning institutions - whatever the type - can benefit from our digital marketing expertise. So, let us know how we can help.

There’s no one-size-fits-all solution when it comes to digital marketing - even for schools. Therefore, we take time to get to know you so we can come up with a customised solution.

A tailored, well-planned SEO campaign can improve your site ranking for a keyword on a search engine like Google in about 3 to 6 months.

When you sign with us, we’ll collaborate with you to achieve your digital marketing goals. We’ll also present measurable, tangible results that can help you make informed decisions concerning your business.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.