Online marketing & SEO for travel and tourism

Travel and tourism companies have typically focused on social media to get the word out regarding their business and, more importantly, their service offerings.

Digital marketing for travel agencies

Commonly, travel agencies and tourism companies sell bookings for outdoor recreational activities, airlines, car rentals, cruise lines, hotels, package tours, VIP airport lounge access and other services.

However, with so many burgeoning home-based travel businesses, it can be difficult to keep up, especially if you are vying for the attention of the same audience.

To get a fair share of the market, you need to conduct more focused and aggressive marketing campaigns. You also need to establish a robust digital identity beyond social media.

Benefits of online marketing for travel

Online marketing for a travel agency can make a real difference in your performance and bottom line by enabling you to build upon your digital presence and optimise it to achieve results.

Targeted digital marketing for travel and tourism in Australia provides the following benefits:

Promote exclusive destinations SEO for tour operators allows you to leverage and promote select travel destinations in a unique and engaging manner. You can market these one-of-a-kind destinations through content marketing, social media, paid ads, email marketing and so on.
Influence mobile users With the popularity of using smartphones and internet services for travel planning, you can’t afford to miss the opportunity of optimising your website to attract more visits and leads. Through well-orchestrated digital marketing for the travel industry, you can improve website performance, boost your SEO ranking and engage more users on social media.
Generate ratings and reviews Don’t let your excellent customer service efforts go to waste — encourage customers to leave fair, honest reviews on your website and social media pages. By working with a good SEO and online marketing agency, you can also gain market intelligence, interact with your audience and identify areas for improvement.

Common questions about travel/tourism SEO

SEO can lead to more sales - but it also offers so much more. SEO can improve your site ranking and performance for certain keyword searches, as well as build website authority. SEO can also be used to complement your ongoing paid online advertising campaign.

At White Chalk Road, we consider each client’s unique requirements so we only deliver a tailored approach that brings tangible, measurable results depending on your short and long-term goals.

We have a reporting system we work on together with our clients to ensure they receive regular reports on any website performance data, leads and more. Each month your dedicated search marketing manager will send through a detailed custom report.

A good keyword is a term or phrase your target market searches for regularly. An example of this would be a phrase like ‘cheap European holiday’ or ‘must-visit places in Australia’. We assess thousands of keywords during the SEO audit stage of your SEO strategy to identify high-volume and relevant keywords.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.