Online marketing & SEO for travel and tourismTravel and tourism companies have typically focused on social media to get the word out regarding their business and, more importantly, their service offerings.
Digital marketing for travel agencies
Commonly, travel agencies and tourism companies sell bookings for outdoor recreational activities, airlines, car rentals, cruise lines, hotels, package tours, VIP airport lounge access and other services.
However, with so many burgeoning home-based travel businesses, it can be difficult to keep up, especially if you are vying for the attention of the same audience.
To get a fair share of the market, you need to conduct more focused and aggressive marketing campaigns. You also need to establish a robust digital identity beyond social media.
Benefits of online marketing for travel
Online marketing for a travel agency can make a real difference in your performance and bottom line by enabling you to build upon your digital presence and optimise it to achieve results.
Targeted digital marketing for travel and tourism in Australia provides the following benefits:
Common questions about travel/tourism SEO
At White Chalk Road, we consider each client’s unique requirements so we only deliver a tailored approach that brings tangible, measurable results depending on your short and long-term goals.
We have a reporting system we work on together with our clients to ensure they receive regular reports on any website performance data, leads and more. Each month your dedicated search marketing manager will send through a detailed custom report.
A good keyword is a term or phrase your target market searches for regularly. An example of this would be a phrase like ‘cheap European holiday’ or ‘must-visit places in Australia’. We assess thousands of keywords during the SEO audit stage of your SEO strategy to identify high-volume and relevant keywords.