Commonly, travel agencies and tourism companies sell bookings for outdoor recreational activities, airlines, car rentals, cruise lines, hotels, package tours, VIP airport lounge access and other services.
However, with so many burgeoning home-based travel businesses, it can be difficult to keep up, especially if you are vying for the attention of the same audience.
To get a fair share of the market, you need to conduct more focused and aggressive marketing campaigns. You also need to establish a robust digital identity beyond social media.
Online marketing for a travel agency can make a real difference in your performance and bottom line by enabling you to build upon your digital presence and optimise it to achieve results.
Targeted digital marketing for travel and tourism in Australia provides the following benefits:
SEO can lead to more sales - but it also offers so much more. SEO can improve your site ranking and performance for certain keyword searches, as well as build website authority. SEO can also be used to complement your ongoing paid online advertising campaign.
At White Chalk Road, we consider each client’s unique requirements so we only deliver a tailored approach that brings tangible, measurable results depending on your short and long-term goals.
We have a reporting system we work on together with our clients to ensure they receive regular reports on any website performance data, leads and more. Each month your dedicated search marketing manager will send through a detailed custom report.
A good keyword is a term or phrase your target market searches for regularly. An example of this would be a phrase like ‘cheap European holiday’ or ‘must-visit places in Australia’. We assess thousands of keywords during the SEO audit stage of your SEO strategy to identify high-volume and relevant keywords.
Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.