Lewis RV

Lewis RV is a family-owned and operated Perth caravan dealership located in the heart of Guildford. Lewis RV is Western Australia’s sole dealership for Crusader Caravans. In addition to new caravan sales, they sell used caravans and accessories and also offer a variety of repair services.

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The challenge

Lewis RV came to White Chalk Road in May 2017 after previously relying on TV advertising as their main marketing channel. The aim was to grow their online presence, gain new leads through the website, and drive new visitors to their Guildford dealership.

One of Lewis RV’s main goals was to be able to see measurable results, something they weren’t getting from TV advertising. White Chalk Road created both a Google Ads and SEO Strategy with the aim to grow Lewis RV’s digital presence and increase the number of leads coming through their website.

The strategy centred around creating useful engaging content to drive traffic and create brand awareness. Ultimately turning the site into a one-stop-shop for caravan owners and prospective buyers.

The process

Lewis RV’s initial SEO strategy primarily focused on writing new onsite blog articles to improve brand awareness and drive traffic to the website. White Chalk Road began adding educational content about caravans, industry news, and road trip adventures to serve as a guide for new caravan owners in addition to educating prospective owners.

The content strategy has proven to be a success and the website continues to bring in massive amounts of traffic each year. Lewis RV now has over 700 keywords ranking on the first page of Google.

SEO
White Chalk Road set up Google Search Ads, Google Display Ads and YouTube Video Ads to promote the dealership across Perth.

The Video Ads were a great way to repurpose the existing TVCs and reach new audiences that were apart of Lewis RV’s target market.

The main goal was to generate new qualified leads, whilst also being able to provide measurable results.

Google Ads
In 2019, Lewis RV decided it was time to refresh their website. The team at Organik Web worked with Lewis RV to create a new website that was modern, built for SEO and designed to convert.

White Chalk Road also worked very closely with Organik Web to ensure the website migration went as smooth as possible. This included sourcing new imagery, ensuring all content was transferred correctly as well as implementing redirects to ensure no 404 errors.

Since going live, the website has seen both traffic and conversions skyrocket.

The results

We’re proud to say Lewis RV has experienced some impressive results over the past few years since commencing SEO and Google Ads in May 2017.

The website continues to bring in all-time new traffic highs and Lewis RV has experienced a huge influx in new caravan orders. They’re now completely sold out and have a growing waitlist for new sales!

Stats: Jan 2020 – Dec 2020 vs Jan 2021 – Dec 2021

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