Alex joined the White Chalk Road team in July 2017 and has grown to become the Search Director – leading a team of search marketing professionals. Beginning his role in content creation, Alex developed his skills in content-driven strategy for clients, creating onsite content clusters strengthened by offsite linking strategy.
With a Bachelor of Commerce from Curtin University (Marketing & Advertising), Alex is also being an accredited professional in Google Analytics and Google Ads. He also presents at local universities, small business expos and industry meetings, teaching business owners and professionals about SEO, online marketing, industry trends and SEO best practices.
Alex is also a resident beer connoisseur and manages his own WA Beer Website Beer Is OK – using his skills in SEO and Social Media Marketing to build and grow his beer-loving audience. He also has a sun conure called Zero and a caique called Ace who love to join on car trips down south to see family.