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White Chalk Road
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      ServicesWe offer a comprehensive suite of services designed to enhance digital presence and drive business growth including SEO, Google Ads management, content marketing, and social media marketing services.
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You’ll be meeting with

Sarah Green

General Manager

Camille Dawson

Search Marketing Manager

Camille Dawson brings a wealth of experience and academic excellence to the White Chalk Road team. With first-class honours in media and communications and a double major in sociology, Camille has a robust foundation in understanding the dynamics of communication and society, which she adeptly applies to the digital marketing realm.

Her professional background is diverse and rich, encompassing marketing roles across various sectors, including real estate, tourism, and transport. Her experience showcases her adaptability and capability to drive successful marketing strategies in different industries.

At White Chalk Road, Camille leverages her passion for digital advertising to help our clients achieve their online marketing goals. Her unique combination of professional versatility and bubbly personality makes her a pivotal asset to the team and the clients she serves.

Originally hailing from the picturesque town of Queenstown, New Zealand, Camille now calls Perth home, drawn by its warmer climate and vibrant digital marketing scene.

Email
cdawson@whitechalkroad.com.au
linkedin
https://www.linkedin.com/in/camille-dawson-892733122/

What made you want to work in digital marketing?

I developed my love for digital marketing while working in Real Estate. I loved that the digital space was so measurable and fast-paced. Print marketing mediums felt slow and less effective. With digital marketing, you get instant feedback, and edits or refinement can be continuous. Digital marketing just came naturally to me. I especially love creating highly targeted social media and Google campaigns. I knew digital agency work was the natural next step for me after I realised a lot of businesses outsource their digital marketing to agencies and only use their internal teams to coordinate the work. Implementing digital ads in Meta and Google is the fun part!

What do you love doing outside of work?

I love spending my weekends either exploring beautiful places or reading. You might also find me fishing with my husband or snorkelling.

Why did you move to Perth?

My dad originally grew up in Australia, and while I was born and raised in Queenstown, New Zealand, I was always eager to explore across the ditch and find out what it’s like to live in a warmer climate. Turns out I absolutely love it! The beaches here are stunning, and I love being in a bigger city.

My latest insights

The importance of call to action buttons on your website

Explore the crucial role of CTAs in enhancing website navigation and improving user engagement. Learn effective strategies for better conversions.

5 min read

Optimising landing pages for social media and Google Ads: best practices for conversions

Drive more sales for your business with ad landing pages explicitly optimised to maximise conversions from stand-out Google and social media ads. Here are our top recommendations for optimising ad landing pages for digital ads to ensure you’re getting the best ROAS (return on ad spend) possible.

9 min read
Mobile responsive website design example.

Responsive web design and the importance of a mobile website

Is your website mobile responsive? With Google moving towards mobile-first indexing, it’s now more important than ever to have a mobile responsive design.

4 min read
Negative SEO FAQs answered.

Negative/Reverse SEO services & negative SEO recovery: FAQs answered

The goal of negative SEO is to ensure a website is NOT found when certain keywords are searched, or provide negative results for a particular brand/business.

5 min read
Website marketing concept blackboard.

5 Reasons why you need to contribute to your SEO strategy

For Search Engine Optimisation (SEO) to be effective, it needs to involve both parties – the SEO agency and the client. Find out how you can contribute.

4 min read
View all articles

Get in touch

Email
info@whitechalkroad.com.au
Phone
(08) 9361 9534
Address
5/59 Parry Street,
Perth WA 6000
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Let’s talk digital. You go first.

We could talk about digital and social campaigns all day long. Actually, we do. But you’ve got unique goals, and we need to hear them before we can create a strategy just for you – one that’ll keep working. So, let’s talk.

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