Advertise Online with Google Ads to Boost Your Business
Use pay-per-click advertising or Google Ads to show your ad in search results exactly when someone is looking for products and services like yours.
Whether you want to drive website visits, get more phone calls or increase store visits and sales, you can advertise in a highly targeted way to reach your ideal customer within your set budget.
If you want quick results or to immediately drive traffic while you work on improving your website’s SEO, Google Ads can get results for you.
What are Google Ads?
Google Ads is an advertising system in which you bid on keywords related to your ads so those clickable adverts will appear in Google’s search results.
Since advertisers pay for clicks, this is how Google makes money.
Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to conversions for your company, Google Ads may or may not work for your business.
However, in most cases Google Ads is an effective advertising platform for businesses, if you don’t waste your money on the wrong keywords or poorly structured ads. This is where professional ads management can assist.
Well managed ads campaigns can help get more calls to your business, increase visits to your online store or drive people to your website, among other goals.
Benefits of Pay-Per-Click Advertising
Pay-per-click advertising helps you get in front of customers when they are searching for products, services or businesses like yours in Google search and on Google maps.
You only pay for results, such as clicks on your advert, hence the name pay-per-click advertising.
Google ads gives control of your advertising costs with a budget cap, so you’ll never spend more than your monthly limit and you can start and stop your ads at any time.
Pay-per-click advertising can help you:
- Show up in search results when people search for what you offer
- Capture attention with display ads and images
- Bring your business story to life with video ads
- Show off your inventory with shopping ads
- Promote your app with app campaigns
In most cases PPC advertising should not be your sole marketing channel. However, as part of your holistic digital marketing mix, Google Ads is effective at driving quick results, highly measurable and works faster than SEO.
PPC ads dominate the search results pages, but keep in mind that once you stop paying your visibility disappears. We recommend PPC advertising in conjunction with wider web marketing activities.
Find out more about advertising with:
Google Mobile Ads
Mobile ads are designed to reach your customers while they’re on the go with ads tailored to mobile devices. Mobile ads can be text, image, app promotion or call-only ads. Find out more.
Google Video Ads with YouTube
Google Ads for video enables you to display video ads in YouTube search results or before, during, and after videos on YouTube and the Google Display Network. Demographic targeting helps to reach the right audience. Find out more.
Google Shopping Ads
For retailers, shopping ads are used to promote inventory with product listing ads. The ads can boost traffic to your website or store and attract qualified leads. Shopping ads use product data – not keywords – to decide how and where to show your ads. Ads can appear in Google search, Google Display Network and on Google search partner websites. Find out more.
Remarketing is a way to connect with people who have previously visited and interacted with your website or mobile app. It allows you to strategically position ads in front of those visitors as they browse on Google and partner websites, helping you raise brand awareness or provide another opportunity to make a purchase. Remarketing ads appear on Google’s Display Network. Find out more.