Technical SEO. Enhance the elements that make your website tick.

A site’s content is only one aspect of its performance. From a technical SEO standpoint, it still needs to be vetted and optimised.

Technical SEO refers to two significant aspects of your own website: 

• Your site’s ‘structure’ or the scaffold on which everything is built (including nitty-gritty details like canonical tags to avoid duplicate content or implementing an XML sitemap to help search bots crawl your website more efficiently).
• Your site’s performance, including testing aspects like page speed, content delivery, load times for mobile users, and more.

Link building strategies and target keywords (check out these 5 free keyword search volume tools) will only take you so far – Google also wants to make sure that your site structure is optimised for the most efficient, rapid, and seamless user experience. 

And, to incentivise you to work on your website’s performance and delight your end users, Google based search results on how well you’ve addressed common technical SEO problems like broken internal links or duplicate content.

These issues often tell search engine spiders that a website is ‘suspicious’ or offers a poor user experience to users. 

White Chalk Road’s tactical technical SEO strategies can help you make sure your SEO efforts land perfectly with both users and search engine crawlers.

From dynamically created websites to technical SEO audits that target and clean out incorrect on-page and off-page SEO issues, we see technical SEO as an opportunity to take your website and business performance to the next level on search engines.

Technical SEO comprises multiple activities – and the good news is that there’s a lot you can do to take your web pages to the next level. A comprehensive technical SEO audit can reveal all the bits and pieces that need some attention and implementation. 

So, what should you expect when working with White Chalk Road’s technical SEO services? Our focus is helping search engines index your website faster and more efficiently. Here are the four ‘areas’ we’ll work with you to improve:

• Crawlability – As search engines crawl your website, technical SEO optimises multiple aspects, like broken links, duplicate content, site structure or architecture, across multiple pages.  
• Indexability – Search engines index websites based on relevance. To help you appear more consistently on search engines, we’ll address issues like mobile-responsiveness, HTTP errors, and redirect problems, to name a few.
• Accessibility – This is a measure of how quickly and easily your website ‘renders’ or loads across devices and browsers. We’ll look at and resolve server issues, load time for a web page, orphan pages (which can affect indexability as well), and more.
• Rankability – Improving ranking from a technical SEO standpoint considers factors like internal links, backlink quality, and whether we need to add structured data to your pre-existing content.  

If you’re interested in taking a quick look at your website’s performance, head over to the Google Search Console and take advantage of webmaster tools. Then, cut through the overwhelm and jargon by partnering with the SEO experts at White Chalk Road.

From testing page speed and load time performance to eliminating and clearing up the broken links or duplicate content that can accumulate after a few months, your web pages will benefit from ongoing pruning and upkeep – especially because search engines like Google Search are changing their parameters for ranking all the time.

There’s another reason why starting with technical SEO services is so key: it can help you identify previously overlooked issues. It’s all too common to see questionable link building practices or poorly conducted assessments of HTTP errors.

If this is the case, an audit of your entire site will help us diagnose where your website may be experiencing bottlenecks when it comes to telling search engines that you provide a consistent and high-quality user experience to incoming visitors.