Case Study: Momentum Wealth

Momentum Wealth is an award-winning, full-service property investment consultancy dedicated to helping clients build wealth through strategic property investment.



Search Visibility
Organic Traffic

The Challenge

Momentum Wealth were looking to grow their business through a strategic online marketing campaign.

Seeking a long-term, collaborative relationship, they wanted to partner with a reputable online marketing agency with a proven track record in the successful delivery of results for their clients.

In short, they were looking for a partner with the industry expertise, proactive approach and client focus required to drive conversions – and, in turn, their Return of investment (ROI).

Specifically, Momentum Wealth set White Chalk Road the challenge to:

  • Increase their online visibility
  • Increase their brand awareness in the online space
  • Increase their leads
  • Improve user experience and increase user engagement on their website
  • Help position Momentum Wealth as an industry authority

This was to be measured through improved organic keyword visibility; increased organic and AdWords traffic; and enquiries, event bookings and sales tracked and attributable to web marketing activities.

Following a comprehensive brand, market and competitor analysis, we devised an online marketing strategy for Momentum Wealth. This involved increasing their online exposure through search engine optimisation (SEO), paid search advertising, display advertising, remarketing, conversion rate optimisation (CRO) and content marketing.

The Results

Momentum Wealth has enjoyed great success with their online marketing campaigns.

Within six months, organic search traffic had increased by 95%; their organic keyword visibility had reached 81%; and their average organic keyword ranking had reached position 7 on Page 1 of Google.

With year-on-year improvement, White Chalk Road continues to grow Momentum Wealth’s online presence.

Their visibility in organic search has now reached 87%, with their keywords achieving an average ranking position of 5. This generates a steady stream of leads and sales.

Momentum Wealth’s onsite blog was a core part of our content strategy and has played a key role in attracting additional visitors to the site. Over the past year we have seen a 120% increase in blog page views.

This has resulted in greater reader interest in Momentum Wealth’s services and further contributed to increased enquiries and sales.

The blog has also helped to position Momentum Wealth as an industry authority.

Success with this online marketing strategy saw Momentum Wealth substantially increase their online marketing investment with White Chalk Road in September 2017 with a new strategy to grow their commercial division, Mair Property Funds.