Online marketing & SEO for real estate

Real estate is one of those industries that are heavily reliant on sales and marketing strategies to get leads and convert these into clients.

Digital marketing for real estate agents

Whether you’re selling property, working as a buyer’s agent or a property management firm, some of the challenges you may be facing include sub-par web performance, as well as low site visits and conversions.

These roadblocks are magnified when the property market is down. This is why having a strong digital foothold is crucial to ensure your company remains top of mind whatever the state of the industry.

Benefits of online marketing for real estate

Digital marketing for real estate agents is a key element of establishing and maintaining a strong digital presence. Through the implementation of strategic SEO for realtors, you can reap the following benefits:

Boost site visits By publishing high-quality SEO content like community profiles, house-hunting guides, short-form evergreen articles and property videos, you can organically increase visits to your real estate website. If you do this regularly, you can boost your search engine ranking.
Increase audience engagement Through the implementation of a full-fledged social media marketing strategy, you can begin engaging with your audience. This can be done by posting updates, helpful articles and other shareable content. When you have a highly engaged audience, you’ll also be building goodwill and trust in your brand.
Get more leads By opting to use paid ads like the ones offered on Facebook or Google, you can increase the number of qualified leads you receive. You can also use filters that allow you to specify the demographic characteristics of your target market to get enquiries from high-quality leads.

Common questions about real estate SEO

Aside from keyword optimisation, we can also guide you in implementing best practices when it comes to creating property listings and using images.

At White Chalk Road, we consider each client’s unique requirements so we can deliver a tailored approach that brings tangible, measurable results.

We customise SEO and content plans to suit your location focus and the goals you’re hoping to achieve. Contact us if you need more information or would like us to come up with a custom content plan and quote.

If you already have social media pages, we can just keep using those. However, we’ll work on updating your profile as well as the content. We’ll also monitor the performance of different posts once we begin uploading content on your pages.

Speak to an online marketing specialist

Whether it is search engine optimisation, Google Ads, social media management or any of our other services, find out how we can help.