Whether you’re selling property, working as a buyer’s agent or a property management firm, some of the challenges you may be facing include sub-par web performance, as well as low site visits and conversions.
These roadblocks are magnified when the property market is down. This is why having a strong digital foothold is crucial to ensure your company remains top of mind whatever the state of the industry.
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Digital marketing for real estate agents is a key element of establishing and maintaining a strong digital presence. Through the implementation of strategic SEO for realtors, you can reap the above benefits.
We offer a range of digital marketing services for real estate companies including:
If over 20+ years in the industry has taught our experienced team anything, it’s that link building, both internal and inbound, are essential to boost online rankings – especially in more competitive industries.
Unfortunately, there are many ‘SEO professionals’ out there that use outdated tactics or tactics that go against Google Webmaster Guidelines. The team at White Chalk Road have been expertly trained on white-hat tactics and backlinks that not only boost your website performance but also do it in a way that follows Google Guidelines and best-practice – providing long-term SEO benefits.
If it makes sense to link to other websites then yes you should.
A good example of this is if you write an article or service page and use a statistic or fact from an external source. To prove the legitimacy of this fact or statistic to Google and users alike, you should link that statistic to its source.
However, outbound links should be used in moderation and only where appropriate.
If you’re linking out to a non-relevant website with the only intention to pass rank value and influence search results, this goes against Google’s Webmaster Guidelines and could result in your website being viewed as less-trustworthy by Google and users.
Dofollow and nofollow links are important attributes to keep in mind when creating a link building strategy. Reason being is when crawling websites and deciding how to pass link value, Google uses the dofollow and nofollow attributes to assess whether it should or should not pass ‘link juice’. A dofollow attribute is used by website owners to show Google that the source is reputable and should be passed the link value.
A nofollow link is used as a hint by Google but does not directly influence search results. These are used by website owners when they want to link out to a website for additional information or as a reference but are unsure about the legitimacy or trustworthiness of that website.
Google also introduced two new link attributes that can be used by website owners to make up the content. These links will be treated by Google as ‘hints’ when assessing their impact on search engine rankings:
Internal link building is extremely important for SEO as it helps to pass link value throughout your website, while also helping Google understand the website structure and key pages on your website. Therefore, internal links are essential to boost the organic performance of your website, especially for larger websites.
Your internal links should be structured and mapped out before building your website. However, if your website is already live and showing in Googles SERPs, we recommend having a technical SEO audit completed on your website.
As part of your SEO audit with White Chalk Road, we will conduct a review of your internal and external links, creating a report and strategy to effectively link between pages on your website.
