After careful consideration of your website, business goals and your competitive landscape, we often recommend a blended approach to online marketing, using SEO (aka organic or non-paid search) and Paid Search Marketing in tandem. While SEO is a more cost effective method of gaining leads and/or sales in the long-term, it does take time to see results. The benefits of a blended approach include:
- Paid search and display ads can offer immediate results and exposure of your brand and products while we are building up your SEO results.
- We can quickly gather data about the keywords working best to bring traffic, sales and leads to your website through paid ads, and incorporate these keywords into our SEO efforts.
- A blended approach offers greater control of both position and message than SEO alone, as well as more closely targeting your ideal demographic.
- While paid search, display ads and SEO will all bring traffic to your website, these users may not convert to sales/leads straight away. You can use remarketing display and text advertising to keep your brand top of mind for these users.
White Chalk Road offers a full spectrum of Paid Search and Display Advertising solutions across the major online advertising management platforms: Google AdWords, Bing, Yahoo! and Social Networks (such as LinkedIn and Facebook).
We can take the headache out of managing your company's paid advertising campaigns. Our well researched keyword analysis and our highly disciplined tracking and measurement process allows us to ensure that you do not overspend your budget and your will receive a positive return on your investment (ROI).
With some very complex PPC schemes, including concepts like different bidding styles, negative keywords, broad matching, phrase matching and exact matching, there are many traps for the inexperienced. These traps may cause some to pay for keywords not intended, pay a higher rate than needed or to produce relatively poor sales/enquiry conversion rates. With some competitors willing to bid high on keywords or throw big bucks at PPC, you need to have a smart manager in place. WCR currently manages campaigns as small as $300 per month or as large as $50,000 per month
See more information about the different types of online advertising solutions we offer below: